Course Title: Establish and Monitor the marketing mix
Part B: Course Detail
Teaching Period: Term1 2022
Course Code: MKTG6116C
Course Title: Establish and Monitor the marketing mix
School: 525T Business & Enterprise
Campus: City Campus
Program: C5404 - Diploma of Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
Tel: 99255522
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.
The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG542 Establish and Monitor the marketing mix |
Element: |
1. Prepare marketing mix |
Performance Criteria: |
1.1 Identify task requirements 1.2 Analyse effects of pricing policy, promotional methods and channels of distribution on marketing outcomes 1.3 Identify potential customer base and key pressure points 1.4 Test effects of components of marketing mix on each other and relative importance to customer base 1.5 Select suitable marketing mix |
Element: |
2. Implement marketing mix |
Performance Criteria: |
2.1 Identify required resources 2.2 Brief stakeholders of roles and responsibilities in implementation 2.3 Establish communication and team building strategies 2.4 Establish strategies for monitoring the marketing activities |
Element: |
3. Monitor marketing mix |
Performance Criteria: |
3.1 Assess marketing performance against targets for task objectives 3.2 Compare and record variances in marketing revenue and costs against budget 3.3 Prepare and present marketing reports indicating ongoing progress towards marketing objectives |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.
Details of Learning Activities
In the Establish and monitor the marketing mix course, you will learn how to:
Establish a marketing mix in an organisation, including information on each element of the mix such as:
- Customer service levels
- Product or service distribution
- Product or service pricing
- Product or service promotion AND
- Necessary adjustments to the marketing mix
The two assignments in the course will allow you the necessary skills and abilities to:
- Establish and monitor the optimum marketing mix for a business
- Report on activities undertaken to establish marketing mix in an organisation AND
- Reporting information on each element of marketing mix including customer service levels; distribution; pricing and promotion.
Classes will be delivered on campus unless otherwise specified by RMIT administration. The teaching tools for this course include student study notes supplemented with relevant short video clips and trial oral presentations. Students will also be given the opportunity to interact with the teacher during class time and discussion activity sessions.
Teaching Schedule
|
Weekly Schedule MKTG6116C - Establish and monitor the marketing mix Semester 1, 2022 | ||
Week Commencing |
Topics |
Assessment |
7th February |
Introduction to course and |
|
14th February |
The Organisation |
|
21th February |
Product concepts (Products/Services) |
|
28th February |
Pricing Concepts |
|
7th March |
Place/Distribution |
|
14th March |
Promotions concepts (Marketing channel decisions) |
|
21st March |
Customer base -Segmentation, Targeting & Positioning |
|
28th March |
Marketing mix |
|
4th April |
New Marketing mix |
|
11th April |
Meeting requirements |
|
Mid Semester Break 14th April - 20th April inclusive |
||
25th April |
Monitoring the New Mix/Vision |
|
2nd May |
Budget |
|
9 May |
Assessment workshop | Assessment 1 due |
16th May |
Presentation workshop |
|
23rd May |
Assessment 2 Presentation delivery |
Assessment 2 due |
| 30th May |
Assessment 2 Presentation delivery |
Assessment 2 due |
6th June |
Assessment 2 Presentation delivery |
Assessment 2 due |
13th June |
Re-submission of assessments |
Re-submission due |
Course summary:
| Sun, 15 May 2022 | Assignment Assessment 1: Establish & Monitor the Marketing Mix Report | due by 23:59 |
| Sun, 5 Jun 2022 | Assignment Assessment 2: Prepare & Present Marketing Report | due by 23:59 |
Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available on Canvas
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- establish and monitor the marketing mix for an organisation or work area, including:
- reporting on activities undertaken to establish marketing mix in organisation
- reporting information on each element of marketing mix, including:
- customer service levels
- distribution
- pricing
- promotion.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- organisational policies, procedures, products and services related to marketing
- principles and concepts of marketing, including consumer and buyer behaviour
- elements of marketing mix
- methods to gather and analyse marketing information, including variances in marketing revenue and costs.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
This course features 2 assessments conducted in class:
Assessment 1: Marketing Mix Report
Submit a marketing plan with emphasis on establishing and adjusting your proposed marketing mix, market segments, target market and positioning to the a client of your choice and agreed to by your assessor. Word limit between 2,500 to 3000 words.
Assessment 2: Prepare and Present a Marketing Report
You will be required to make a presentation on your marketing report.
You will be assessed individually and you are required to provide a hard copy of the power point slides to the class teacher before the presentation and also upload a soft copy of the presentation slides.
All details are provided in Canvas.
Assessment Matrix
The assessment maps for all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date. Non submission without supporting evidence such as ELP or special consideration will mean a result of Did Not Submit (DNS)
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:
Satisfactory
Not Satisfactory
DNS (Did not Submit)
There are 3 assessments for this course, students must be deemed satisfactory i n all 3 assessments to be competent in this course.
Course grades will be given as:
CA (Competency Achieved)
NYC (Not Yet Competent)
DNS (Did not submit)
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview