Course Title: Create multiplatform advertisements for mass media

Part B: Course Detail

Teaching Period: Term1 2024

Course Code: MKTG6120C

Course Title: Create multiplatform advertisements for mass media

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 525T Business & Enterprise

Campus: City Campus

Program: C5404 - Diploma of Marketing and Communication

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Federico Viola

federico.viola@rmit.edu.au

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers.

The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG551 Create multiplatform advertisements for mass media

Element:

1. Identify requirements for multiplatform advertising

Performance Criteria:

1.1 Identify and confirm task objectives and requirements with client

1.2 Establish timeline, target audience and budget for multiplatform advertisements for mass media

Element:

2. Develop multiplatform advertisement

Performance Criteria:

2.1 Select advertising platforms according to task objectives

2.2 Prepare multiplatform advertisements for mass media according to task objectives, client and platform specifications

2.3 Present advertisement to client for confirmation

2.4 Implement advertisement on platform according to platform specifications in consultation with client

Element:

3. Review multiplatform advertisement

Performance Criteria:

3.1 Seek feedback on advertisement from client

3.2 Analyse feedback to identify areas for improvement

3.3 Document key learnings according to organisational policies and procedures

Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers.


Details of Learning Activities

All learning activities are posted in the course shell on Canvas. You will be introduced to the learning activities on a weekly basis in class.

All activities are set up to increase engagement and to help students memorise the course content.


Teaching Schedule

           

Week  

          

 Week Commencing   

          

Topic  

          

Assessment  
         

1   

        

12/2   

        

Welcome and Introduction to the Course  

        

Complete and Upload:  

Week 1 Activity – Matrix of an Advertisement  
         

2   

        

19/2  

        

Planning an Advertising Campaign   

   

Advertisement Elements  

        

  
         

3   

        

26/2   

        

Elements of Design – Image Development  

        

  
         

4   

        

4/3   

        

Elements of Design –Typography  

Week 4 Activity 

        

Complete Week 4 Activity (Part of AT1) 
         

5   

        

11/3   

(Mon is Labour Day) 

        

Legislation, Timing and Budgets 

Lots of activities. It won't be boring and very useful. 

        

  
         

6   

        

18/3   

  

        

Creating Ads For The Web And Social Media  

        

  
         

7   

        

25/3   

        

Creating Ads For The Web And Social Media  

  

        

  
         

  

        

29/3 - 5/4   

        

Easter Break 

        

  
         

8   

        

8/4 

        

Assessment 1 Work  

        

Assessment 1 Due, Sunday (End of Day)  
         

9   

        

15/4   

        

Assessment 1 Presentations  

        

Assessment 1 Presentations in Class  
         

10   

        

22/4   

        

Layouts and Refining Copy  

        

  
         

11   

        

29/4   

        

Strategic & Creative Idea Generation  

        

  
         

12   

        

6/5   

        

Adobe Workshop  

        

Pitstop for AT2 - Discuss ideas with your teacher 
         

13   

        

13/5   

        

Adobe Workshop  

  

        

  
         

14   

        

20/5   

        

Work on Assessment 2  

  

        

Assessment 2 -   

Digital submission:  Sunday (end of day)  
         

15   

        

27/5    

        

In-class Presentations  

        

Assessment 2 - Presentations: in class  
         

16   

        

3/6  

        

Resubmissions only  

        

  
         

17   

        

10/6  

(King's Birthday) 

        

Resubmissions only  

        

  


Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available in Canvas.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.


Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • create at least three advertisements for multi-platform advertising.

In the course of the above, the candidate must:

  • adhere to time, schedule, budget and legal requirements
  • evaluate multiplatform advertisements and identify and document areas for improvement.


Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • industry, services, products and organisation
  • purposes and principles of advertising
  • principles of consumer behaviour
  • content and development requirements for specific advertising platform
  • provisions of legislation, codes of practice and standards affecting advertising
  • legal and ethical principles relevant to advertising industry timelines, budget and resources requirements.


Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment Task 1 - due in Week 8, Sunday, end of the day, Presentation: Week 9, in class: 

This assessment has three parts: 

Part A – Planning and Development of Advertising Material 

In this section, you will need to analyse what you are required to do, develop a project brief, develop a schedule, budget and creative copy for the advertisements. 

Part B – Development of Visuals

In this section, you will develop visuals for the three formats of the advertisements. You will need to apply and explain design and layout principles.

Part C – Legislation

This section is about important legislation and ethics when developing an advertisement and how it is relevant to your ideas. 

Submit a report covering all the questions and tasks of Part A and C and the visuals for your advertisements for Part B.

Present your report and visuals in class in week 9.

 

Assessment Task 2 - due in Week 14, Sunday, end of the day:

For this assessment, you will continue from Assessment Task 1 to develop advertisement concepts for one existing product.

Develop three (3) refined concept variations for each of these:

  • a banner ad for a webpage,
  • a social media ad (Facebook or Instagram) and
  • a billboard advertisement

This assignment is structured in two parts:

Part A - Finalise the Advertisements

  1. Complete three (3) digital concept variations each with the same visual, branding and complete and proof-read copy for: 
    • Web banner ad (3 variations) 
    • Social media ad (3 variations) 
    • Billboard (3 variations) 
  1. Supply digital files of nine (9) final advertisements. 
  1. Develop the digital advertisement in consultation with the client (your instructor) by showing them your work before finalising (have consulted the assessor at least once).

Part B – Questions and Support Documentation 

Complete the eight questions to support your visuals.

Submit your advertisements and the report in week 14 and present your work in week 15.


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.

 

Submission Requirements

 

You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Other Information

Late Submission Procedures  

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 

More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

 

Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 

More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Resubmissions: 

If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.  

 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 

 

Adjustments to Assessment  

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: 

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 

Marking Guide (Competency): 

Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:

Satisfactory

Not Satisfactory

DNS (Did not Submit)

There are 3 assessments for this course, students must be deemed satisfactory i n all 3 assessments to be competent in this course.

Course grades will be given as:

CA (Competency Achieved)

NYC (Not Yet Competent)

DNS (Did not submit)

 

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. 

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.  

Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview