Course Title: Produce typographic design solutions
Part B: Course Detail
Teaching Period: Term1 2024
Course Code: GRAP6366C
Course Title: Produce typographic design solutions
School: 515T Creative Industries
Campus: City Campus
Program: C5413 - Diploma of Screen and Media (Animation, Gaming and Visual Effects)
Course Contact: Nat Bates
Course Contact Phone: +61 3 9925 3326
Course Contact Email: nat.bates@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Kieran Doolan
9925 4815
Program Coordinator: Nat Bates
nat.bates@rmit.edu.au
9925 3326
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop the skills and knowledge required to produce professional typography for a wide range of communication needs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD503 Produce typographic design solutions |
Element: |
1. Research type as visual communication |
Performance Criteria: |
1.1 Research the history, theory and practice of typography and its application to graphic design practice 1.2 Assess the effects of typography trends or fashions on professional practice |
Element: |
2. Analyse design needs |
Performance Criteria: |
2.1 Confirm communication objectives based on the design brief and consultation with relevant people 2.2 Evaluate design brief requirements 2.3 Source and evaluate legal considerations and other information pertinent to design brief |
Element: |
3. Develop ideas for typographic solutions |
Performance Criteria: |
3.1 Assess typographic options in the context of the brief 3.2 Identify and access sources of information and ideas about type to inform work 3.3 Test different type fonts, faces and styles to determine suitability 3.4 Explore hand drawing techniques and a range of media to create type based on the needs of the brief 3.5 Consider production issues resulting from type selection and delivery platform 3.6 Evaluate and select typographic approaches for their potential to meet the communication need 3.7 Produce and present visual representations of design ideas and confirm as required |
Element: |
4. Manipulate and integrate type |
Performance Criteria: |
4.1 Explore options for type design using essential typography theory and principles 4.2 Use advanced features of software to confidently manipulate and arrange type 4.3 Explore different ways of integrating type within the design 4.4 Identify and resolve technical problems based on developing expertise |
Element: |
5. Integrate type within the overall design |
Performance Criteria: |
5.1 Explore and integrate elements and principles of design into design solution 5.2 Integrate other visual components and typographic elements into layouts 5.3 Produce a final design that supports key communication objectives 5.4 Establish and follow protocols for saving, exporting and storing work |
Element: |
6. Evaluate typographic design solutions |
Performance Criteria: |
6.1 Evaluate functional and aesthetic qualities of typography in the overall design 6.2 Evaluate the chosen solution and its potential to inform future work |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT OneDrive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Wk 1 |
Design 2 course and assignments overview
|
AT1 practical task |
| Wk 2 |
Why good typography matters
|
AT1 practical task |
| Wk 3 |
Typography: History, differentiation and classification
|
AT1 practical task |
| Wk 4 |
Typography: The anatomy, language and function of type
|
AT1 practical task |
| Wk 5 |
Project planning and research development - AT1 - FREELANCE BRAND DESIGN
|
|
| Wk 6 |
Typography: Spacing and alignment
|
AT1 practical task |
| Wk 7 |
Concept and design development - AT1 - FREELANCE BRAND DESIGN
|
WIP1 due |
|
MID SEMESTER BREAK
|
||
| Wk 8 |
Build and finish - AT1 - FREELANCE BRAND DESIGN
|
AT1 - FREELANCE BRAND DESIGN |
| Wk 9 |
Intro to AT2 - Typographic Layout Design
|
AT2 practical task |
| Wk 10 |
Industry week
|
|
| Wk 11 |
Colour correction. Histogram and neutral tones for digital image correction
|
AT2 practical task |
| Wk 12 |
Studio shoot: gear, processes and shooting
|
AT2 practical task |
| Wk 13 |
Studio shoot: record a high quality portrait
|
|
| Wk 14 |
Typography: Contrast, scale and the grid
|
AT2 practical task |
| Wk 15 |
Concept and design development - AT2 - Typographic Layout Design
|
WIP2 due |
| Wk 16 |
Complete - AT2 - Typographic Layout Design
|
AT2 - TYPOGRAPHIC LAYOUT DESIGN |
| Wk 17 |
Scheduled review and feedback of all assessments and folio
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria
Assignment 01: Freelance Brand Design
You will produce typographic design solutions and develop branded promotional material for your freelance graphic design practice.
Due week 8
Assignment 02: Typographic Layout Design
Responding to a client brief, you will plan, design and produce a layout that includes refined typography, a photographic portrait and graphic elements.
Due week 16
Assessment in this course uses the following grades:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview
Course Overview: Access Course Overview