Course Title: Originate and develop concepts
Part B: Course Detail
Teaching Period: Term2 2023
Course Code: EMPL9794C
Course Title: Originate and develop concepts
School: 515T Creative Industries
Campus: City Campus
Program: C6173 - Advanced Diploma of Screen and Media (Content Creation and Design)
Course Contact: Nat Bates
Course Contact Phone: +61 3 9925 3326
Course Contact Email: nat.bates@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Nicole McKinnon
nicole.mckinnon@rmit.edu.au
+61 3 9925 4815
Program Coordinator: Nat Bates
nat.bates@rmit.edu.au
9925 3326
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCRT512 Originate and develop concepts |
Element: |
1. Scope issue |
Performance Criteria: |
1.1 Select issue to be explored in consultation with relevant personnel 1.2 Assess possible solutions to business issue and identify restrictions according to job role and organisational policy 1.3 Research information on possible solutions to identified issue 1.4 Assess factors affecting viability of possible solutions |
Element: |
2. Generate and present solutions |
Performance Criteria: |
2.1 Brainstorm ideas for addressing issue 2.2 Evaluate ideas against identified factors affecting viability 2.3 Compare ideas with best practice examples of similar products or programs or processes or services 2.4 Select and present a solution in relevant format to stakeholders |
Element: |
3. Refine solutions for implementation |
Performance Criteria: |
3.1 Seek feedback on ideas from stakeholders 3.2 Respond to questions with substantiated answers 3.3 Document feedback according to organisational requirements 3.4 Refine and finalise solution according to task requirements |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT OneDrive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| Week 1 |
Introducing AT1 Research, development & evaluation of an awareness campaign
|
|
| Week 2 |
Continue working on AT1 Part A & B. Introducing Storyboards / Wireframes
|
|
| Week 3 |
Continue working on AT1 Part A & B. and Storyboards / Wireframes |
|
| Week 4 |
Continue working on AT1 Part A & B. and Storyboards / Wireframes
• Campaign Briefing in class
|
AT1 Research, development & evaluation of an awareness campaign |
| Week 5 |
Introducing: AT2 Developing Creative Solutions Part A – Animatics / Prototypes |
|
| Week 6 |
AT2 Developing Creative Solutions Part A – Animatics / Prototypes & style frame |
|
| Week 7 |
AT2 Developing Creative Solutions Present Animatic or Prototype and a style frame |
AT2 Developing Creative Solutions Part A due |
| Week 8 |
Introducing: AT3 Refining creative solutions and reflection • Refine and build your Campaign project |
AT3 Part A WIP 1 - Students Submit |
| Week 9 | Continue working on AT3 Refining creative solutions and reflection |
|
| Week 10 |
AT3 Refining creative solutions and reflection Part A WIP 1 - Teacher in class |
AT3 Part A WIP 1 - Teacher Submit |
| Week 11 |
AT3 Refining creative solutions and reflection • Refine and build your Campaign project |
|
| Week 12 |
AT3 Refining creative solutions and reflection
|
AT3 Part A WIP 2 - Students Submit |
| Week 13 |
AT3 Refining creative solutions and reflection
|
|
| Week 14 |
AT3 Refining creative solutions and reflection
|
AT3 Part A WIP 2 - Teacher Submit |
| Week 15 |
AT3 Refining creative solutions and reflection
|
|
| Week 16 |
AT3 Refining creative solutions and reflection
|
AT 3 Part B & C due |
| Week 17 | Finalise assessments if required. |
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
AT1 Research, development & evaluation of an awareness campaign
In this task you are required to research, develop, and create an original and creative awareness campaign based on a brief provided.
Due week 4
AT2 Developing Creative Solutions
In this assessment you will develop your Campaign from AT 1 further through the completion of storyboards (for linear projects) or wireframes (for interactive projects).
Due week 7
AT3 Refining creative solutions and reflection
In this assessment you will refine and build your Awareness Campaign project commenced in AT1&2.
Due week 16
Assessment in this course uses the following grades:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview