Course Title: Originate graphic designs for complex briefs
Part B: Course Detail
Teaching Period: Term2 2023
Course Code: GRAP9464C
Course Title: Originate graphic designs for complex briefs
School: 515T Creative Industries
Campus: City Campus
Program: C6173 - Advanced Diploma of Screen and Media (Content Creation and Design)
Course Contact: Nat Bates
Course Contact Phone: +61 3 9925 3326
Course Contact Email: nat.bates@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Jeanie Hague-Smith
jeanie.hague-smith@rmit.edu.au
9925 4815
Program Coordinator: Nat Bates
nat.bates@rmit.edu.au
9925 3326
Nominal Hours: 75
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs. This involves creating and applying graphic design concepts that adhere to creative and technical requirements.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD612 Originate graphic designs for complex briefs |
Element: |
1. Plan graphic design briefs |
Performance Criteria: |
1.1 Evaluate overall graphic design objectives 1.2 Review creative, technical, legal, budgetary and timeframe considerations 1.2 Develop and share ideas relating to graphic design projects 1.3 Evaluate and refine options based on own analysis and input from others 1.4 Agree with required personnel on final nature and scope of design briefs |
Element: |
2. Develop and refine graphic design concepts |
Performance Criteria: |
2.1 Develop design concepts based on a thorough understanding of the requirements and options available 2.2 Identify the potential for customised or specific research as needed 2.3 Adapt and use ideas and approaches from research considering intellectual property requirements 2.4 Consider the potential of new and emerging technologies to inform designs 2.5 Reflect on own practice and experience to inform designs 2.6 Create concept presentations that suit the nature of the work |
Element: |
3. Plan and monitor graphic design projects |
Performance Criteria: |
3.1 Develop viable project management plans for graphic design work 3.2 Administer and monitor work against the project plan 3.3 Communicate and collaborate with required personnel at key stages 3.4 Create project documentation at key stages during the project 3.5 Engage specialist expertise where appropriate |
Element: |
4. Realise graphic design solutions |
Performance Criteria: |
4.1 Integrate design techniques and tools to produce design solutions 4.2 Engage in creative collaboration and refinement throughout the design process |
Element: |
5. Evaluate design outcomes |
Performance Criteria: |
5.1 Evaluate the success of completed designs against design objectives 5.2 Assess own work against creative, technical and business requirements 5.3 Analyse and evaluate feedback from client and peers 5.4 Identify potential approaches for future work and further skill development opportunities |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
In class learning activities may include, but are not limited to:
• lectures and/or lab work
• teacher directed group activities and projects
• concept development of group and individual projects
• group discussions and class presentations
• peer and teacher feedback
• WIP (work in progress) reviews
• self directed online, library and industry research
• self directed project production work and reflection
Out of class activities may include, but are not limited to:
• maintaining secure daily backups of all assessment and project data to your RMIT Google Drive account
• accessing online tutorial resources
• self directed online, library and industry research
• self directed project production work and reflection
• class excursions to events and locations outside of RMIT
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
| Week 1 |
INTRODUCTION TO COURSE Project briefing |
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| Week 2 | Module 1 - Project Planning and Research - AT1 A |
AT1 Part A Due |
|
| Week 3 | Module 2 - The Design Process - AT1 B |
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| Week 4 | Module 2 - The Design Processs - AT1 B |
||
| Week 5 | Module 2 - The Design Process- AT1 B |
AT1 Part B Due | |
| Week 6 |
Module 3 - Present Design & Review – AT1C Design principles |
||
| Week 7 |
Module 3 - Present Design & Review – AT1C Design refinement |
AT1 Part C Due | |
| Week 8 |
Module 4 – Project planning & research for story based projects - AT2A Project management & Brief analysis |
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| Week 9 |
Module 4 – Project planning & research for story based projects - AT2A Story Arc Plot diagram |
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| Week 10 |
Module 4 - Project planning & research for story based projects - AT2A Story development |
AT2 Part A Due | |
| Week 11 |
Module 5 - The Design Process for story based projects – AT2B Moodboard & Research |
||
| Week 12 |
Module 5 - The Design Process for story based projects – AT2B Refinement & Colour Project management update |
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| Week 13 |
Module 5 - The Design Process for story based projects – AT2B Refinement & typography |
AT2 Part B due | |
| Week 14 |
Module 6 – Present Design & review - AT2C Present design |
||
| Week 15 |
Module 6 – Present Design & review - AT2C Present and Review |
AT2 Part C due | |
| Week 16 |
Module 7 - Portfolio & Publishing Final refinement and review |
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| Week 17 |
Module 7 - Portfolio & Publishing Creating a case study for your portfolio
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
AT01 Design and research a graphic project
You will work with the client and produce a graphic design solution to meet the demands of a complex brief. In the process, you will analyse the project requirements, plan and manage the stages of the project, work in teams to refine ideas, research concepts, technologies and similar designs then deliver a presentation of your final refined design.
Due week 7
AT02 Illustrate and design a story based project
You will work with the client and produce a graphic design solution to meet the demands of a complex brief. In the process, you will analyse the project requirements, plan and manage the stages of the project, work in teams to refine ideas, research concepts, technologies and similar designs then deliver a presentation of your final refined design.
Due week 15
Graded assessment in this course uses the following grades:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit
Assessment Matrix
The assessment matrix for this course demonstrates alignment of assessment tasks with the unit of competency. These matrices are available through Program Administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. You are strongly advised to attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time): https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview