GD094 - Graduate Diploma in Marketing

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Plan: GD094 - Graduate Diploma in Marketing
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Over the duration of your program you will experience a variety of teaching and learning approaches. The approaches used in each course will be appropriate to the learning outcomes they are designed to develop.The major styles of teaching, learning and assessment you will experience throughout your program will include:

Classroom teaching: May include lectures, class presentations, group discussions, student-led discussions etc. This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills. It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.

Flexible delivery: The program will incorporate use of online resources. These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards.

Problem-Based Learning: Problem-based learning engages you in analytical thinking, research and provision of solutions

Cooperative learning: Enables you to work in collaborative or team-based tasks

Assignments and projects: These may be either research or problem based, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.

Formal examinations: Will provide you with the opportunity to demonstrate your understanding and application of principles to either practical or theoretical issues.

Assessment
Depending on courses selected, student progress is assessed by a combination of group and individual assignments and examination. The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have  achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes of the relevant course but may include case studies, research projects, reports and formal examinations.

Please note that if you have a long-term medical condition, disability and/or other form of disadvantage we can support you by making adjustments to activities in your program so that you can participate fully in your studies. To receive learning adjustments, you need to register with Equitable Learning Service: www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services.

The University considers the wellbeing and safety of all students, staff and the community to be a priority in on-campus/online learning and professional experience settings.

Academic integrity: https://www.rmit.edu.au/students/my-course/assessment-results/academic-integrity

For more information on assessment, refer to the RMIT Assessment and Assessment Flexibility policy.

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Work integrated learning

As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. The designated Work Integrated Learning (WIL) course in this program is MKTG1100 Marketing Management (12 credit points). This course will provide you with opportunities to apply your academic skills to a work-based context.

In particular you will:

  • undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice; and
  • be involved in authentic engagement with partner organisations that includes industry feedback.

These learning opportunities may be in the form of industry-based projects, simulations or placements.

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Program Structure

To graduate you must complete the following: It is recommended you follow the sequence of courses as presented. Part-time students will complete each stage over two semesters and are advised to follow the order of courses as presented.
 

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Stage A of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Marketing Management 12 MKTG1100 City Campus
Consumer Behaviour 12 MKTG1101 City Campus
Marketing Communication Strategy 12 MKTG1103 City Campus
Marketing Research 12 MKTG1104 City Campus
 
AND

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Stage B of Program

Select and Complete Four (4) of the following Courses:

Course Title

Credit Points

Course Code

Campus

Product Innovation 12 MKTG1311 City Campus
Interactive Marketing 12 MKTG1105 City Campus
Services Marketing 12 MKTG1112 City Campus
Brand Strategy 12 MKTG1126 City Campus
Sustainable Marketing 12 MKTG1127 City Campus
Business and Network Marketing 12 MKTG1209 City Campus
Customer Experience Design 12 MKTG1373 City Campus
Marketing Analytics 12 MKTG1474 City Campus
Advanced Digital Marketing 12 MKTG1472 City Campus
International Marketing 12 BUSM1588 City Campus
 

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Program transition plan

Semester 2 2022 Program changes

MKTG1215/1397 Strategic Marketing has been removed from GD094 Graduate Diploma in Marketing.

Graduate Diploma students will need to complete an additional course from the option course list in lieu of MKTG1215/1397 Strategic Marketing. However, if you have completed MKTG1215/1397 Strategic Marketing prior to semester 2 2022, this will be counted as an optional course if you choose to exit the program.

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