Course Title: Develop a basic website for customer engagement

Part B: Course Detail

Teaching Period: Term2 2022

Course Code: MKTG6112C

Course Title: Develop a basic website for customer engagement

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 525T Business & Enterprise

Campus: City Campus

Program: C4413 - Certificate IV in Marketing and Communication

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Federico Viola

federico.viola@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.

It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.

It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.

This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXOSM005 Develop a basic website for customer engagement

Element:

1. Plan website structure

Performance Criteria:

1.1. Determine website purpose, structure and style to suit target customer audience requirements. 1.2. Identify required functions, capabilities and security requirements which meet website purpose. 1.3. Determine need for interactive forms and functions to capture customer information and maximise customer interaction. 1.4. Plan layout and navigation flow for appearance, readability, links and ease of use. 1.5. Document structure to facilitate efficient development. 1.6. Research and select website building software applications and hosting services based on website requirements. 1.7. Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved.

Element:

2. Develop website content

Performance Criteria:

2.1. Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared 2.2. Design interactive forms and user functionality to capture required information. 2.3. Create and utilise a list of key words to promote and ensure search engine optimisation. 2.4. Use language, style and tone suited to organisational brand, image and target audience. 2.5. Select non-text content features to complement website text. 2.6. Check content for accuracy, currency and relevance.

Element:

3. Create website pages

Performance Criteria:

3.1. Utilise functions and templates provided by website building software to create pages and effective navigation. 3.2. Select page titles and key words that reflect purpose and can be easily understood by audience. 3.3. Utilise key words throughout site to maximise traffic to website and targeted content. 3.4. Incorporate non-text content features to enhance page presentation. 3.5. Create interactive forms and functions to capture customer information and maximise interaction. 3.6. Develop linked webpages and ensure links are clearly named and unambiguous. 3.7. Use consistent design features across all pages for ease of readability and navigation. 3.8. Upload files to web hosting service according to technical requirements.

Element:

4. Test and critically evaluate website before site goes live

Performance Criteria:

4.1. Test all website functions and navigation to confirm operational status and ease of use. 4.2. Test useability of interactive forms and functions. 4.3. Check accuracy of content and evaluate design for appeal and match to organisation image. 4.4. Run test searches to ensure key words are driving traffic to the site and targeted content. 4.5. Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements.

Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements.


Details of Learning Activities

All learning activities are posted in the course shell on Canvas. You will be introduced to the learning activities on a weekly basis in class.

All activities are set up to increase engagement and to help students memorise the course content.


Teaching Schedule

 

This course is a cluster of these two units: ‘Develop a Basic Website for Customer Engagement’ as well as ‘Prepare Digital Content’. 

 

 

Week 

 Week Commencing  

Topics 

Assessment 

1 

4/7 

Introduction to the Course and Assessment Tasks 

Content Management Systems 

Search Engine Optimisation 

 

Activity – Research a CMS 

2 

11/7 

Brand Guides and Style Guides 

WordPress Themes 

Upload: Activity – Research a CMS 

3 

18/7 

Develop a Folder Structure Develop a Sitemap 

Web Browsers, Search Engines and Web Crawlers 

Research a Client for Assessment Task 2 and 3 

4 

25/7 

Principles of Effective Web Design 

How to Drive Navigation to Featured Content 

 

5 

1/8 

Domain Names and URLs 

WordPress.com - Create a Web Page 

 

6 

8/8 

Uploading and Downloading Creating Content 

Copywriting 

Assessment Task 1 Due on Sunday, End of Day 

7 

15/8 

Assessment Task 2 Briefing Teams for Assessment Task 2 

Prepare Requirements Report 

 

8 

22/8 

Finalise Teams for Assessment Task 2 

Clarify Client for Website 

Work on Assessment Task 2 

 

  

29/8 - 4/9 

Mid Semester Break 

  

9 

5/9 

Web Standards 

Web Content Accessibility Guidelines 

Usability Requirements 

 

10 

12/9 

Mandatory: Part C will be conducted in class. 

Work on Assessment Task 

Assessment Task 2: 

Part C (mandatory): In-class 

Digital Upload: Sunday (End of Day) 

11 

19/9 

Assessment Task 3 Briefing Develop Sitemap and Keep Updated 

SEO: Research 

Keyword Ranking 

Content Development in WordPress 

 

12 

26/9 

Content Development in WordPress 

 

13 

3/10 

Content Refinement in WordPress 

 

 

14 

10/10 

Testing the Website 

Work on Parts B and C 

Assessment Task 3 – In class: Parts B and C (mandatory)  

15 

17/10  

Work on Assessment Task 3 

Supervised Workshop 

Assessment Task 3 – Digital Upload and Website Launched – Sunday (End of Day) 

16 

24/10 

Resubmissions only 

 

17 

31/10 

Resubmissions only 

 

 


Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available in Canvas.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.


Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

  • plan for and build one basic website, to the point of publication, suited to identified purpose and customer requirements
  • integrate at least three of the following functions into the website structure:
  • search facility
  • interactive fillable forms
  • uploading and downloading information
  • active links to other sites
  • links to drive navigation to featured content
  • chat facilities for provision of information
  • facilities for customer feedback, testimonials and commentary on content
  • security of customer and organisational information
  • utilise at least four of the following design features into the website to create appeal and ease of readability and access:
  • coloured frames and banners
  • different fonts and colours for headings and text
  • lists using numbers and bullet points
  • images
  • videos
  • animations
  • sound files
  • tables, graphs or charts
  • test all functions and links built into the website on two different devices before the site goes live
  • evaluate content, design and useability, for two different devices, and identify three areas of potential change to be considered before the site goes live.


Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

  • role of a website in the communications or marketing mix for particular types of organisations
  • common functions provided by basic websites and how these can be effectively used for different organisational purposes:
  • search facility
  • interactive fillable forms
  • uploading and downloading information
  • active links to other sites including social media pages
  • chat facilities for provision of information
  • facilities for customer feedback, testimonials and commentary on content
  • security of:
  • customer private and financial information including through password protection
  • images and information owned by website operator
  • collection of data on traffic and user interaction with site
  • a range of website building software providers including website functionality provided, advantages and disadvantages, and associated costs
  • compatibility issues that can occur between different types of website building software applications
  • types of available templates including how to access and build into a website
  • how interactive fillable forms work and how information collected is provided to the website operator
  • features of effective website layout and navigation flow
  • functions that can be used to drive navigation to featured content and external web pages:
  • highlighted, coloured and underlined words
  • pop up messages
  • hyperlink text and tags in hypertext markup language (HTML)
  • general principles for effective website design and how the following design features can be used to create appeal, ease of readability and access:
  • consistency across pages
  • coloured frames and banners
  • headings
  • different fonts and colours
  • lists using numbers and bullet points
  • images, videos, animations and sound files
  • tables, graphs and charts
  • navigation tabs with simple directive language relevant to purpose
  • how to make web content more accessible to people with disability and they key content of published accessibility guidelines
  • techniques for manipulating digital images and graphics, and their insertion into a website
  • principles of search engine optimisation (SEO) and how traffic is driven to websites through use of:
  • key words and density on the page
  • organic searches
  • features of browsers, search engines and web crawlers, and how they impact on website design, decisions and meta-tags
  • how web hosting services operate, a range of services offered by providers and associated costs
  • how to obtain and register a domain name and what services are generally included as part of registration
  • methods used to test newly developed websites, prior to site going live, and logical sequence of testing.


Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co-delivered and co-assessed with SIRXOSM005 Develop a Basic Website for Customer Engagement. 

Students are required to complete 3 tasks. All tasks must be completed successfully to be deemed competent in this unit. 

  

Assessment 1– Prepare Digital Content for a Website 

Report date due:              

Week 6, 11:59pm Sunday 

Assessment 1 is to be completed individually          

Purpose: 

You will develop a basic trial website with three webpages, the prototype of a social media post and complete a report. 

  

Assessment 2 – Requirements Report  

Due dates:  

Digital Upload: Week 10, Sunday, 11:59pm 

Assessment 2 is to be completed in teams 

Purpose:  

The purpose of this assessment is for you to demonstrate skills and knowledge in creating a Requirements Report for a website based on a real-life client. The report captures content requirements that align with the client’s requirements. The student has to source the client. 

 

Assessment 3 – Develop a Client Website  

Due dates:  

Parts B+C (Mandatory): Week 14, in-class 

Digital upload: Week 15: , Sunday, 11:59PM. 

Assessment 3 is to be completed in teams 


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.

 

Submission Requirements

 

You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Other Information

Late Submission Procedures 

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. 

If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to five days.

 

More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

 

Where an extension of greater than five days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 

More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Resubmissions:

If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.  

 

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 

Grading & re-submissions

Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course.

 

Adjustments to Assessment 

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: 

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 

Marking Guide (Competency): 

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

 

Final outcomes table:

CA Competency Achieved – Not Graded

NYC Not Yet Competent

DNS Did Not Submit for assessment

 

Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview