Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: GRAP5401C
Course Title: Interpret and respond to a design brief
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: City Campus
Program: C4415 - Certificate IV in Photography and Digital Imaging
Course Contact: Nat Morawski
Course Contact Phone: +61399255583
Course Contact Email: nat.morawski@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ian Brown
ian.brown2@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will learn the skills and knowledge required to interpret and creatively respond to a design brief through the production of work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADES412 Interpret and respond to a design brief |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Analyse the specifications of design brief 1.2 Establish client for the proposed product/service 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with required personnel 1.4 Source and evaluate information pertinent to design brief |
Element: |
2 Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept that meets design brief parameters 2.4 Refine options and select approach which best meets design brief requirements |
Element: |
3 Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at required stages during design process 3.3 Present and explore different options and creative ideas with client when required 3.4 Reach agreement on concept for work which complies with design brief |
Element: |
4 Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by required documentation |
Element: |
5 Complete production of work |
Performance Criteria: |
5.1 Collect and organise required components for the work 5.2 Produce or monitor the production of work and confirm all parameters of design brief are met 5.3 Document work progress in format required for the nature of the design and requirements of design brief 5.4 Seek client approval for work as required |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning Activities may include but are not limited to:
- class exercises to review discussions/lectures
- analysis/critique of relevant reading material
- seminars/workshops
- design activities or projects
- group projects
- peer learning
- guest lecture/presentation
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
- visits to galleries and events
- practical placement
- simulated workplace activities.
Teaching Schedule
Please refer to Canvas.
Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and the availability of speakers and resources
| Week 1 | w/c 6/2 |
Delivery: Introduction to subject, assessments How designers and photographers work together Copyright Mood boards Class Activity: Mood board pitch to a designer |
Learning activity: Set up InDesign document with margins and columns, Paragraph Styles and placing images |
| Week 2 | w/c 13/2 |
Delivery: Colour theory – primary/secondary colours – warm/cold – saturated colours Colour theory in design – PMS colours – converting to CMYK and RGB Class Activity: Colour wheel Class Activity: Circus logo colour ways |
Learning activity: Selecting colours in InDesign and Illustrator |
| Week 3 | w/c 20/2 |
Delivery: A01 due what to submit Colour theory in design – colours in branding Class Activity: Casa da Musica logo colour ways |
A01 Colour in Design Due |
| Week 4 | w/c 27/2 |
Delivery: A02: briefing: NGV Poster brief Ad campaigns Class Activity: Find a standout ad campaign |
Learning activity: Understanding how advertising campaigns work |
| Week 5 | w/c 6/3 |
Delivery: Logo design – Type of logo – logo usage How the NGV logo works Class Activity: My favourite logo |
Learning activity: How logos and branding works with communication |
| Week 6 | w/c 13/3 |
Delivery: A02a due what to submit Assessment workshop |
A02a NGV Exhibition Research Due |
| Week 7 | w/c 20/3 | Delivery: Ideas generation |
Learning activity: Creating and responding to a design brief |
| Week 8 | w/c 27/3 |
Delivery: Elements and principles of design Layout principles Class Activity: Critiquing ad layouts |
|
| Week 9 | w/c 3/4 |
Delivery: Working with type Class Activity: Formatting type |
Learning activity: Understanding how designers use type to build a message |
MID SEMESTER BREAK |
|
NO CLASSES |
|
Week 10 |
w/c 17/4 |
Delivery: Working to specifications Media kits |
|
| Week 12 | w/c 1/5 |
Delivery: A02b due what to submit Assessment workshop Class Activity: Package InDesign |
A02b NGV Exhibition Design Due |
| Week 13 | w/c 8/5 |
Delivery: Magazine design – page layout Facing pages Master pages Class Activity: Page hierarchy activity |
Learning activity: |
| Week 14 | w/c 15/5 |
Delivery: Magazine design – pull quotes text wrapping Class Activity: Pull quotes Text wrap |
Learning activity: |
| Week 15 | w/c 22/5 |
Delivery: Magazine design – covers Class Activity: Incorporate masthead and image |
Learning activity: |
| Week 16 | w/c 29/5 |
Delivery: A03 due what to submit Package InDesign recap Class Activity: Export PDF with crops and bleed |
A3: Magazine Design due |
Learning Resources
Prescribed Texts
References
Other Resources
The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:
https://www.rmit.edu.au/students/support-services/study-support
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview