Course Title: Produce drawings to communicate ideas
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: VART6469C
Course Title: Produce drawings to communicate ideas
School: 320T Architecture & Urban Design
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe-Young
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to produce drawings that represent and communicate ideas. It does not relate to drawing as an art form.
You will develop drawing skills, either electronic or hand drawn, for personal use or in response to a project or brief. You will explore different drawing conventions and applications including drawing design concepts for objects, processes or spaces.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAACD301 Produce drawings to communicate ideas |
Element: |
1. Plan drawing work |
Performance Criteria: |
1.1 Identify drawing requirements from reference material and confirm with appropriate people if required 1.2 Identify factors, including contractual, legal and ethical factors, that may impact on how drawing work is undertaken 1.3 Gather information about drawing techniques, materials and equipment from a range of sources and determine how they may be used to communicate ideas 1.4 Evaluate information for its application to specific drawing briefs |
Element: |
2. Experiment to represent ideas |
Performance Criteria: |
2.1 Explore the capabilities of techniques, materials and equipment 2.2 Follow safety procedures for particular techniques, materials and equipment 2.3 Select approaches that best suit the purpose of drawings and their presentation context |
Element: |
3. Create drawings |
Performance Criteria: |
3.1 Organise materials, tools and equipment for selected techniques 3.2 Produce preliminary drawings and discuss their effectiveness with relevant people 3.3 Confirm intellectual property and other relevant legislative requirements are met 3.4 Finalise drawings, incorporating feedback on work in progress as required 3.5 Prepare drawings for the presentation context |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In this course you will explore the use of drawing in the visual merchanding industry including 2D and 3D manual drawing techniques.
This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays.
It covers building fundamental drawing skills and techniques to produce illustrations for retail product presentations and creating displays.
You will use technical drawing equipment as well as produce freehand drawings.
Teaching Schedule
Week |
Focus & Activities |
1 |
Welcome & introduction to course content. Class Exercises Sketching warm up exercises. Observational drawing Drawing basic forms : 5 Forms https://www.pinterest.com.au/timzpinz/illust-shapes-in-spaces/ One and two point perspective |
2 |
Intro Assessment 1 : Draw Display Concepts in Perspective- You will Illustrate small scale retail display concepts. Class Exercises One and two Point perspective and composition. Basic intro to Copic Markers https://www.pinterest.com.au/timzpinz/markers/ Refine concept and sketches |
3 |
Continue : Assessment 1 Retail Display Illustration Class Exercises Drawing materials / Timber Refine concept and sketches |
4 |
Focus on form and lighting Work on and refine display sketches |
5 |
Submit : Assessment 1 Retail Display Illustration Class Exercises Drawing materials / Metal and Glass Work on and refine display sketches |
6 |
Submit : Assessment 1 : Draw Display Concepts in Perspective (Illustrate small scale retail display concepts) at end of class Intro Assessment 2 : Table Centrepiece concept sketches and technical drawings Class Exercises Creating materials boards Drawing people : Scale and proportion Work on and refine display sketches |
7 |
Intro Assessment 2 : Produce Shaded and Rendered Forms - You will Design a festive Table Styling Concept & Table Centrepiece Drawing people continued : Continue Table Centrepiece concept sketches and technical drawings. Work on and refine display sketches |
8 |
Drawing complex scenes Continue Table Centrepiece concept sketches and technical drawings. Work on and refine display sketches |
9 |
Continue Table Centrepiece concept sketches and technical drawings. Work on and refine display sketches |
10 |
Submit : Assessment 2 - Table Centrepiece concept sketches and technical drawings. Digital Illustration and Typography and using type in perspective. Work on and refine display sketches |
|
September break 16th to 27th September |
11 |
Submit : Assessment 2 : Produce Shaded and Rendered Forms (Design a festive Table Styling Concept & Table Centrepiece) Intro Assessment 3 - Front window concepts illustration Work on and refine display sketches |
12 |
Intro Assessment 3 : Draw Display Spaces and Elements - You will Design & Illustrate large scale retail display concepts. Continue Assessment 3 - Front window concepts illustration Class Activity : Design meeting Work on and refine display sketches |
13 |
Continue Assessment 3 - Front window concepts illustration Work on and refine display sketches |
14 |
Continue Assessment 3 - Front window concepts illustration Work on and refine display sketches |
15 |
Continue Assessment 3 - Front window concepts illustration Work on and refine display sketches |
16 |
Submit : Assessment 3 : Draw Display Spaces and Elements (Design & Illustrate large scale retail display concepts). Final Activity : Submit Folio of semesters sketches and drawings Finalise & submit all work. Upload images & documentation onto specified Drive & include a completed work submission form. |
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Learning Resources
Prescribed Texts
References
Other Resources
RMIT will provide you with resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/visualmerchandising The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1. Draw display concepts in perspective
2. Produce shaded and rendered forms and design elements
3. Draw display spaces and elements
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
To demonstrate competency in this course you need to submit each one of the following pieces of assessment to a satisfactory standard.
Assessment Tasks
Produce simple visual illustrations of proposed product presentations and exhibition displays. Demonstrate the use of design elements, illustration techniques and create colour schemes appropriate to the brand, promotion & merchandise.
Produce illustrations that depict in situ product presentations and exhibition displays. Consultation/s with clients to clarify available budgets & timelines.
You will produce a series of B & W, colour sketches using Copic markers, equipment & media such as paper stumps, cotton balls, pencils, pastels,. Produce drawings demonstrating use of correct scale & proportion, placement, height of objects. Produce a range of design options for client feedback.
Assessment 1 - Exercise 1: Display Concept Drawings - Due week 6
Produce product sketches employing different line types & rendering techniques in one point perspective. Show products in situ.
Assessment 2 - Exercise 2: Table Centrepiece concept sketches and technical drawings - Due week 11
You will design and create concept sketches for a decorative table centrepiece and produce working drawings which can be used for construction.
Assessment 3 - Front window concepts illustration - Due week 16
You will develop a creative idea for display concept sketches for a theme and brand of your choice. From this initial idea you will then produce colour & tonal drawings of the RMIT Visual Merchandising Front windows considering scale, proportion, height, placement, multiple views, 3D, rendering, line work. Drawings will illustrate specified aspects and details of your window concept.
Competency based assessment
You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.
This course is assessed for competency.
Grades which apply to competency-based assessment are:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview