Course Title: Research visual communication history and theory
Part B: Course Detail
Teaching Period: Term2 2023
Course Code: COMM7341C
Course Title: Research visual communication history and theory
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5409 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Dale Nason
Nominal Hours: 55
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
This course describes the skills and knowledge required to research visual communication history and theory and to apply that research to own professional practice.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD501 Research visual communication history and theory |
Element: |
1. Select focus for research |
Performance Criteria: |
1.1 Select a focus for visual communication research based on specific needs and perspectives 1.2 Challenge own assumptions about the research process and potential information sources 1.3 Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements
|
Element: |
2. Conduct critical analysis |
Performance Criteria: |
2.1 Identify and investigate issues and ideas in the development of visual communication 2.2 Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content 2.3 Seek out and compare the critical views of others in chosen area of inquiry 2.4 Allow the process of analysis to take exploration of issues in new and unintended directions |
Element: |
3. Present ideas about visual communication history and theory |
Performance Criteria: |
3.1 Develop substantiated opinions and ideas about visual communication history and theory 3.2 Make informed contributions to professional discussions of visual communication practice as a result of research 3.3 Document and present clear and accurate ideas
|
Element: |
4. Develop own practice from research |
Performance Criteria: |
4.1 Determine potential for integration of research findings into own work 4.2 Relate visual communication history and theory research outcomes to business practice considerations 4.3 Recognise connections and associations between history, theory and contemporary practice 4.4 Develop relevant ideas about how research impacts on own professional practice and its future direction
|
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will take place on campus using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
This course, COMM7341C (CUAGRD501) - Research visual communication history and theory - is delivered in combination with COMM5473C (BSBCMM411) - Make a Presentation. The combined timeline is presented here as a complete reference to the combined session delivery. The courses are clustered on Canvas under the title: HISTORY, THEORY & PRESENTATION.
Please note:
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
There will be a number of prescribed tasks and projects (see Assessment Tasks below).
| 1 | O'Week Historical & contemporary research. |
AT1 Q1 Discussion Academic integrity. |
| 2 | Characteristics of a ‘substantiated opinion or idea’. Poster Design: introduction. |
AT1 Q2 Discussion AT2 Design project brief delivered AT3 Presentation's discussed |
| 3 | Fundamental components of visual communication. Poster Design: first ideas workshop. |
AT1 Q3 Discussion |
| 4 | The relationship between history & theory. Poster Design: critical discourse & concept generation |
AT1 Q4 Discussion AT2 Feedback |
| 5 | Contemporary trends and practices. Poster Design: concept development & production. |
AT1 Q5 Discussion AT3 Presentation development. |
| 6 | AT #3: Presentation #1 | AT3 Presentation #1.1 DUE - Peer Feedback |
| 7 | The influence of technology. Poster Design: Individual tuition & production |
AT1 Q6 Discussion |
| 8 | Principles of effective communication. |
AT1 Q7 Discussion AT2 Design project research task |
| 9 | Presentation tools - range & usage. |
AT1 Q8 Discussion AT2 Poster Version #1 DUE AT2 Booklet research task DUE AT3 Presentation #1.2 DUE - Peer Feedback |
| 10 | Regulatory considerations for presentations. Poster design: responding to critical review. Booklet design: group presentation development. |
AT1 Q9 Discussion AT2 Feedback AT3 Response to feedback |
| 11 | Poster design: finalization. Booklet design: research & concept generation. |
AT1 FINAL submission document DUE AT2 Poster design DUE |
| 12 | Booklet design: organizing information & communication. |
AT2 Feedback |
| 13 | Booklet design: group presentations Project development |
AT3 Presentation #2 DUE |
| 14 | Copyright & academic integrity clearance processes when using research material. Booklet design: content proofing, layout development. Booklet production: Digital media with OPTIONAL print &/or hand-made physical media construction. |
AT2 Feedback |
| 15 | Booklet production: Digital production with OPTIONAL Print &/or hand-made construction / Final Booklet making. | AT2 Booklet design DUE |
| 16 | Finalizing submission documents. Display of outcomes and review discussion. |
AT2 FINAL submission document DUE AT3 FINAL submission document DUE |
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies.
http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing
http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian
http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written tasks. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Assessment tasks in this clustered unit provide opportunity to achieve competency in all required assessment criteria.
Feedback throughout the course may be written, verbal or a combination of both.
Please note: Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
This course has 3 Assessment Tasks. ALL 3 must be completed & submitted.
You are required to demonstrate all assessment criteria to a satisfactory standard to achieve competency.
The assessment outcome of this clustered unit is recorded as either CA Competency Achieved, or NYC Not Yet Competent
Assessment Tasks
Assessment Task 1: Knowledge
DUE: Week 11
Assessment Task 2: Portfolio Comprising 2 Design Projects
Design Project #1: Poster.
DUE: Week 13
Week 9 (Version #1)
Week 11 (Final Version)
Design Project #2: Booklet.
DUE: Week 15
Final Portfolio of 2 Design projects due Week 16
Assessment Task 3: Presentation
DUE: Week 6 and Week 13
Critical Feedback is given during each of the Design Projects with an aim to provide you the best opportunity to create work of a high standard.
Your expectations of the quality of your work should be discussed with your teacher to maximize the opportunity to achieve the desired outcomes.
_
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview