Course Title: Develop graphic design practice to meet industry needs
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: GRAP5404C
Course Title: Develop graphic design practice to meet industry needs
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5409 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Jansen Lye
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet current and emerging industry opportunities. It involves engaging with professional networks and researching policies and requirements in the graphic design industry.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD516 Develop graphic design practice to meet industry needs |
Element: |
1. Develop an industry focus for design practice |
Performance Criteria: |
1.1 Establish the range of current and potential professional opportunities for graphic design practice 1.2 Determine key professional relationships for graphic designers 1.3 Evaluate graphic design business practices 1.4 Engage with industry networks and sources to acquire connections for professional practice |
Element: |
2. Address key legal and safety requirements for graphic design practice |
Performance Criteria: |
2.1 Evaluate key legal considerations for graphic design practice 2.2 Build safe work practices into all graphic design work according to legislation and standards 2.3 Interpret and adhere to intellectual property requirements in graphic design practice |
Element: |
3. Research and evaluate graphic design trends |
Performance Criteria: |
3.1 Research information on local and global graphic design trends using formal and informal research strategies 3.2 Assess industry trends in graphic design 3.3 Evaluate connections between graphic design and other professions and industries |
Element: |
4. Develop skills to meet trends |
Performance Criteria: |
4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers 4.2 Take action to address the need for own skills development |
Element: |
5. Develop own response to changing trends and technologies |
Performance Criteria: |
5.1 Compare graphic design trends to own graphic design work 5.2 Analyse creative or commercial opportunities presented by emerging trends 5.3 Use networking and professional development opportunities to identify and respond to industry trends 5.4 Refine approaches to work in response to current and emerging trends |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
In this course, you will develop an understanding of graphic design industry practices whilst addressing current and emerging industry trends, technologies and related legislation and regulations. You will do this by undertaking tasks and projects that research and investigate these aspects of the industry, as well as looking more broadly at the global design community and contemporary practices, associated with this profession.
Teaching Schedule
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
| Week 1 | 6/2/2023 | Introduction to course and video. |
|
| Week 2 | 13/2/2023 | Introduce AT1 - Brand analysis | |
| Week 3 | 20/2/2023 | AT1- Research and information collation/sharing | |
| Week 4 | 27/2/2023 | AT1 - Research, written content and formatting | |
| Week 5 | 6/3/2023 | Studio | |
| Week 6 | 13/3/2023 | AT1 - Finalise written and visual content | |
| Week 7 | 20/3/2023 | AT1 - Final feedback on production/formatting | |
| Week 8 | 27/3/2023 | AT1 - Report PDF submission (to Canvas) |
|
| Week 9 | 3/4/2023 | Introduce AT2 - Designers & their practices | |
| Midsemester break - No Class between (7/4/2022 - 16/4/2022) | |||
| Week 10 | 17/4/2023 | AT2 - Research/investigation/contact | |
| Week 11 | 24/4/2023 |
Note: AT2 - Research/contact/develop written content |
Assessment Task 1 due |
| Week 12 | 1/5/2023 | AT2 - Further develop content - written draft & formatting | |
| Week 13 | 8/5/2023 | AT2 - PDF submission to Canvas | Review submission for Assessment Task 2 (non-assessable) |
| Week 14 | 15/5/2023 | Consultation | |
| Week 15 | 22/5/2023 | Consultation | Assessment Task 2 due |
| Week 16 | 29/5/2023 | Consultation | |
| Week 17 | 7/6/2023 |
No Class Resubmission only |
Student support
Your first point of contact for any support needs with your assessments should be your teacher and assessor. If you require further support, you should consider contacting the following support services at RMIT.
Assessment adjustments
Students requiring support or adjustments for their formal assessments task or exams should contact Equitable Learning Services (ELS), for more information on the types of adjustments provided, access RMIT adjustments to assessment.
Special consideration
If unexpected circumstances affect your ability to complete an assessment you can apply for special consideration. For more information access RMIT special consideration.
Appeals
As an RMIT student you are entitled to seek a review of decisions that impact on your studies. For more information access RMIT appeals.
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look on Canvas at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in the kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access LinkedIn Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing
and subject specialist help via your Liaison Librarian: http://www.rmit.edu.au/library/librarians
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights to your tasks. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
This course has 2 assessment tasks. You are required to demonstrate all learning outcomes to a satisfactory standard through the completion of all coursework to achieve competency. Feedback throughout the course may be written, verbal or a combination of both. The exercises are relevant to aspects of the project briefs and the design industry in general.
Overview of Assessment -
The assessment tasks will be as follows:
AT1 - Brand Analysis report
AT2 - Designer Profiles, interview-based
Assessment Tasks -
AT1 - Brand Analysis report
Collaborative report on an allocated brand, that looks at its visual identity and online presence, as well as advertising and promotional strategies. Current and emerging graphic design trends are investigated.
Due Week 11
AT2 - Report on contemporary designers and their practices.
Personal investigation of designers, their design practices and the industry, including a reflection on your own design practices.
Due Week 15
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
On completion of the course, students will be assessed as either Competency Achieved - CA or Not Yet Competent - NYC.
Course Assessment:
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves scheduled exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview
Course Overview: Access Course Overview