Course Title: Refine 2-D design ideas and processes

Part B: Course Detail

Teaching Period: Term2 2023

Course Code: GRAP5405C

Course Title: Refine 2-D design ideas and processes

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5409 - Diploma of Graphic Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email: ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ned Jobson

ned.jobson2@rmit.edu.au

 

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course describes the skills and knowledge required to extend understanding and use of two-dimensional (2-D) design ideas and processes for the production of work at a professional level. 

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAACD536 Refine 2-D design ideas and processes

Element:

1. Originate ideas for 2-D design

Performance Criteria:

1.1 Obtain design brief from required personnel

1.2 Research and explore information and generate ideas for design concepts

1.3 Develop initial design concepts consistent with aim of the work or specifications in the brief

1.4 Evaluate and explore options that meet design brief requirements

1.5 Refine options and select approach that best meets design brief requirements

 

Element:

2. Plan design process

Performance Criteria:

2.1 Develop clear plan and schedule for design realisation

2.2 Organise and allocate resources to meet design brief

2.3 Discuss design process with others involved in design realisation as required

2.4 Monitor process and confirm purpose and quality of the design is maintained

2.5 Identify difficulties or problems and take action to rectify as required

2.6 Maintain documentation according to organisational policies and procedures

 

Element:

3. Refine and consolidate process

Performance Criteria:

3.1 Develop 2-D designs and design processes that meet design brief requirements

3.2 Develop and document a design process that reflects own style and approach

3.3 Identify opportunities for refinement and review and make adjustments as required

3.4 Communicate the design process and final solution according to design brief requirements and organisational policies and procedures

3.5 Prepare and present 2-D design solutions to required personnel

 

Element:

4. Maintain expertise

Performance Criteria:

4.1 Improve own design skills using feedback from others

4.2 Maintain currency of industry standards and seek opportunities to further develop technical and conceptual skills

4.3 Source new ideas and trends through regular review of the work of others

4.4 Keep informed about new creative approaches, techniques, materials and equipment for 2-D design

 

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio setting using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study. In-class activities will include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

 

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • . 
  • online tutorials and activities
  • review and revision


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

There will be a number of prescribed tasks and projects (see Assessment Tasks below).

Week

Session Description

1

 Orientation week, lab induction session.

2

 Introduction
to the course
In our first session, we will take a closer look at the course. We will examine the unit of competency elements and performance criteria to gain an understanding of the expectations for the course. Other crucial topics covered include managing Canvas, discussions, materials needed, resources, etc.

3

 Understanding 2D Process
This week, we take a look at the design process, particularly the Design Thinking methodology. We'll investigate how this framework can help support our design realisation. We'll examine the brief for our Assessment task, and begin our research phase.

4

 Researching, planning and gathering resources
This week, we aim to develop a clear plan and schedule for design realisation. We'll collect and organise resources that will help our process. A look at the Preflight tool in Adobe InDesign will introduce an excellent method for keeping a critical eye on your content while in development, and how to resolve issues when they arise.

5

Idea Generation

This week the goal is to produce as much sketching/mark making/design experimentation as possible, in an attempt to generate a large volume of ideas. Students are encouraged to use sketching for this activity, done with pencil/ink on paper, or digitally with a stylus/tablet. The ideas generated this week will go on to be adapted and refined into our final outcome

6

 Idea Generation (Cont.)

7

Documenting Process

This week we take a look at Adobe Rush, and how this app can help us showcase our design process and outcomes. We'll determine what type of content works well in the presentation of a process from initial research through to the final design.

AT1: Part A Due

8

Production

Week 8 marks the beginning of a production block of sessions, where the objective is to produce as much of your design content as possible. Students should have chosen their concept and have planned out their production. Resources and media should be collected and organised, and the design production stage should be recorded for inclusion in the final presentation.

 

 Mid Semester Break

9

 Production cont.

10

Production & Pattern Design

Production cont.

We will also look at pattern design in Adobe Illustrator, which we will be using as the artwork on the reverse side of our playing cards. Students should ensure they have built some assets to use in the pattern design.

11

 Production cont.

We will also look at working with preset templates in illustrator, with the main aim of the process to be accuracy.

12

Reviewing and Refinement

This week, we will use our session time to give formal feedback to each other, record this feedback, and use it to help improve and refine the 2D design outcomes.

13

Refinement and Finalisation

This week, the goal is to get the 2D design work to a print ready state. There will be templates provided for both the cards and the package. Ensure you have met all print specifications. Utilise tools in Adobe Illustrator to check your work, and make any corrections that are needed.

14

Print Production, prepare for Submission

With the project due next week, this week students will need to print and assemble their final outcomes. Students should ensure they have the correctly set up print document ready by the start of class. We will use on-campus resources to print and trim our artwork.

AT1 Part B Due

15

Print cont. Present your Work

Any students who have not yet printed their artwork will have this final opportunity in week 15 to output their work. We will also use the session time to present our final outcomes to the class. Students may either play a process document video they have created, or orally present a presentation document. Feedback should be provided from the class.

 

16

Presentations cont. Reflection

Students who haven't presented their work will have today to do so. Using feedback provided from your presentation, write a reflection, identifying how you think you went with the project, and any areas for improvement. This will form part C of the assessment.

AT1 Part C Due

 


Learning Resources

Prescribed Texts


References

https://rmit.primo.exlibrisgroup.com/permalink/61RMIT_INST/1adn3cm/alma9921691290801341

ISBN : 9781783130160

https://rmit.primo.exlibrisgroup.com/permalink/61RMIT_INST/tcai14/alma9922206194001341

ISBN : 1-5013-5605-4

Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies.

http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing

http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian

http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative exercises provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment task and you should engage in all formative activities.

This course has 1 Assessment Task, all sections of which must be completed/submitted. You are required to demonstrate all learning outcomes to a satisfactory standard.

Assessments

 AT1: Part A - Project Planning - Due Week 7

AT1: Part B - Design Production - Due Week 14

AT1: Part C - Review - Due Week 16

This course is assessed for competency. At the completion of the course, you will be deemed competent or not yet competent.

Grades which apply to competency-based assessment are:
CA Competency Achieved 
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance 
The major learning experience involves class based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview