Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2022
Course Code: GRAP5406C
Course Title: Interpret and respond to a design brief
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5409 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to interpret and creatively respond to a design brief through the production of work. Individuals are required to integrate the creative, communication and planning processes that support effective response to a design brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADES412 Interpret and respond to a design brief |
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Element: |
1 Interpret design brief |
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Performance Criteria: |
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Element: |
2 Explore and develop design concept |
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Performance Criteria: |
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Element: |
3 Liaise with client |
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Performance Criteria: |
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Element: |
4 Plan production of work |
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Performance Criteria: |
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Element: |
5 Complete production of work |
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Performance Criteria: |
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Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will take place either online, or in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
- demonstrations and presentations by teacher
- peer teaching and class presentations
- group discussion
- review and revision
- peer learning
- teacher directed group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
Out of class activities will include:
- independent project based work
- online tutorials and activities
- independent research
- studio practice
- review and revision
Teaching Schedule
This course is clustered with VART6408C|CUADIG304 - Crete visual design components. While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
| Week 1 |
Orientation activities and introductory classes AT1 - Design Brief 1 |
Q&A session - Record responses |
| Week 2 | Parts A+B - Brandmark - general design and targeted research |
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| Week 3 | Parts A+B - Develop and present visual ideas/concepts |
Discuss ideas with instructor/peers |
| Week 4 | Completion of Parts A+B |
Submission of Parts A+B |
| Week 5 |
Part C - Plan and prepare for production Technical, industry and legal production requirements and processes |
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| Week 6 |
Part D - Refine and produce design work Develop final design components, whilst trialling different versions |
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| Week 7 |
Part D - Refine and produce design work Produce final brandmark and brand assets and collate into style guide. |
Submission of Parts C+D |
| Week 8 |
Part E - Review process and evaluate design work Reflect on the design work and solutions generated for this brief |
Final Submission of Parts A-E and Branding style guide |
| Week 9 | AT2 - Design Brief 2 |
Q&A session - Record responses |
| Week 10 | Parts A+B - Illustration/image collage - design and targeted research
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| Week 11 | Parts A+B - Develop and present visual ideas/concepts
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Discuss ideas with instructor/peers |
| Week 12 | Completion of Parts A+B
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Submission of Parts A+B |
| Week 13 | Part C - Plan and prepare for production |
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| Week 14 | Part D - Refine and produce design work |
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| Week 15 | Part D - Refine and produce design work Produce final design work to meet technical & formatting specifications Written design rationale and analysis of process referencing the brief's requirements |
Submission of Parts C+D |
| Week 16 |
Part E - Review process and evaluate design work Reflect on the design work and solutions generated for this brief |
Final Submission of Parts A-E and Look book cover artwork |
Learning Resources
Prescribed Texts
References
Modern Vintage illustration. Dawber, Martin |
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Street Art. Armstrong, Simon |
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Street to studio. Schacter, Rafael |
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The Art of Collage, Vol 2. Busch, Dennis H., editor |
Other Resources
Prescribed Texts
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written tasks. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates
Assessment Task 1:Design Brief 1 - Branding project and style guide production for a client. Due date: Progressive submissions of Parts A+B, C+D & Final A-E process doc. in Weeks 4,7 & 8.
Assessment Task 2:Design Brief 2 - Image/illustrative/graphic designs for a fashion lookbook. Due date: Progressive submissions of Parts A+B, C+D & Final A-E process doc. in Weeks 12, 15 & 16.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
At the completion of the course you will be assessed for competency.
Competency-based assessment is as follows:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview