Course Title: Produce typographic design solutions
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: GRAP6345C
Course Title: Produce typographic design solutions
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5409 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email: ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sam Harmer
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to produce professional typography for a wide range of communication needs.
Typographic design solutions may include advertisements, headlines, logotypes, signage systems, posters, charts or mass text applications.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD503 Produce typographic design solutions |
Element: |
1. Research type as visual communication |
Performance Criteria: |
1.1 Research the history, theory and practice of typography and its application to graphic design practice 1.2 Assess the effects of typography trends or fashions on professional practice
|
Element: |
2. Analyse design needs |
Performance Criteria: |
2.1 Confirm communication objectives based on the design brief and consultation with relevant people 2.2 Evaluate design brief requirements 2.3 Source and evaluate legal considerations and other information pertinent to design brief
|
Element: |
3. Develop ideas for typographic solutions |
Performance Criteria: |
3.1 Assess typographic options in the context of the brief 3.2 Identify and access sources of information and ideas about type to inform work 3.3 Test different type fonts, faces and styles to determine suitability 3.4 Explore hand drawing techniques and a range of media to create type based on the needs of the brief 3.5 Consider production issues resulting from type selection and delivery platform 3.6 Evaluate and select typographic approaches for their potential to meet the communication need 3.7 Produce and present visual representations of design ideas and confirm as required
|
Element: |
4. Manipulate and integrate type |
Performance Criteria: |
4.1 Explore options for type design using essential typography theory and principles 4.2 Use advanced features of software to confidently manipulate and arrange type 4.3 Explore different ways of integrating type within the design 4.4 Identify and resolve technical problems based on developing expertise
|
Element: |
5. Integrate type within the overall design |
Performance Criteria: |
5.1 Explore and integrate elements and principles of design into design solution 5.2 Integrate other visual components and typographic elements into layouts 5.3 Produce a final design that supports key communication objectives 5.4 Establish and follow protocols for saving, exporting and storing work
|
Element: |
6. Evaluate typographic design solutions |
Performance Criteria: |
6.1 Evaluate functional and aesthetic qualities of typography in the overall design 6.2 Evaluate the chosen solution and its potential to inform future work |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will be delivered on campus industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In session activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Activities | Due |
| Week 1 |
NO CLASSES - Please attend the Program Induction session at 10am on Monday, Feb 6.
|
|
| Week 2 |
Introduction to course content. Terminology. Spacing and typesetting |
|
| Week 3 |
Letterforms Type anatomy Learning activity 1 |
LA1 |
| Week 4 | Type classifications Learning activity 2: Type Classifications |
LA2 |
| Week 5 | Paragraphs, styles and hierarchy Learning activity 3 |
|
| Week 6 | Monday public holiday | |
| Week 7 | Page Layout | LA3 |
| Week 8 | Advanced features of paragraph styles. Learning activity 4: Pull Quotes. | |
| Week 9 | AT1: Research historic type. (Classic Typefaces) | LA4 |
| Week 10 | AT1: Research contemporary type. (Contemporary Typefaces) |
|
| Week 11 | AT1: Classic Typeface pangram. | |
| Week 12 | AT1: Contemporary pangram. |
|
| Week 13 | AT2: Editorial layout: Set document grid and text. |
AT1 |
| Week 14 | AT2: Editorial layout: Design. | |
| Week 15 | AT2: Editorial layout: Finalise and Preflight. | |
| Week 16 | AT2: Editorial layout: Reflection. |
AT2 |
| Week 17 | Assessment week appointments. |
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look at the Learning Hub at myRMIT site and the reading List on Canvas for ongoing updated information. A range of learning resources and references are provided throughout the semester. Additional information relating to this will be provided on an ongoing basis. Further information regarding access to this is provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access LinkedIn Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for design students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written tasks. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has four learning activities and two assessment tasks.
Learning Activities
LA1: Type Classifications
This exercise introduces the basics of using InDesign and typographic classifications. More info on type classifications will be provided in the first session. Due week 3
LA2: Type Anatomy
Each letter (glyph) is made up of parts – its anatomy. Each of these parts have their own characteristics that contribute to the personality of the typeface. The different personalities of typefaces help to visually communicate different things. Knowing their anatomy and characteristics helps when making choices for appropriate typefaces. Due week 4
LA3: Type Hierarchy
Hierarchy is about being able to visually and quickly determine what information is most-to-least important, putting blocks of text into meaningful sections and navigating around a page. This exercise is also about using text frames effectively, and more advanced features of paragraph styles like hyphenation, keep options and span columns. We will also look at ways to quickly apply paragraph styles. Due week 7.
LA4: Pull quotes
This exercise is about setting pull-quotes, but it's also about adding more style and personality to page layouts. A pull quote is a short paragraph or part of a paragraph that can give the reader a snapshot of what an article or page is about. Pull quotes also add style and interest to page layout. This exercise is really about controlling the settings of text frames and using paragraph styles to keep the text flowing (running). Due week 9 (upload before beginning of class).
Assessment Tasks
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
AT1: Research & Pangram Graphics
This assessment task is the first of two assessment tasks students need to complete satisfactorily, in order to be deemed competent for this unit. To complete this task, you will need to demonstrate you can identify and use typographic solutions in your work.
Part A – Research. Your tutor may give you two typeface designers to research – or provide you with options to select from. You must source written information about these two designers, the time periods in which they worked, examples of their work including the year it was created, and images to use in a feature article (Task 2).
Part B – Pangram Graphics x 2. Scan all four sketches. Create each chosen pangram graphic in Illustrator from the selected sketches; and within the size of a single magazine page - decide if you need to include a bleed area.Include the portrait photograph of the typeface designer meaningfully in the graphic layoutSave the artwork as an .AI file and then export as a graphic file as instructed by your teacher.
Due week 13.
AT2: Editorial Layouts
To complete this task, you will need to demonstrate you can identify and use typographic solutions in your work.
Design two (2) double page spreads (DPS) for the editorial layout of a 4-page article according to an established style. Each of the two (2) DPS layouts will consist of your research from Task 1.
Due week 16.
This course is assessed for competency. At the completion of the course, you will be deemed competent or not yet competent
Grades which apply to competency-based assessment are:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above)
Other Information
Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview