Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term1 2024
Course Code: VART6470C
Course Title: Create visual design components
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: City Campus
Program: C5411 - Diploma of Photography and Digital Imaging
Course Contact: Nat Morawski
Course Contact Phone: +61399255583
Course Contact Email: nat.morawski@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Martin Reftel
reftel.larsmartin@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge to create visual designs for interactive media components. You will integrate the designs into different media products in response to specifications.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADIG304 Create visual design components |
Element: |
1. Clarify work requirements |
Performance Criteria: |
1.1 Clarify visual design components required in the project brief, in consultation with relevant personnel 1.2 Identify project timelines and discuss factors that may determine or affect visual design concepts 1.3 Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform |
Element: |
2. Generate and assess ideas |
Performance Criteria: |
2.1 Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas 2.2 Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues 2.3 Present and review visual design ideas with relevant personnel |
Element: |
3. Develop design concept |
Performance Criteria: |
3.1 Experiment with traditional and digital methods to create required visual design components 3.2 Explore a range of typographical and visual design elements to create components 3.3 Evaluate initial design ideas with relevant personnel to select final design concept 3.4 Confirm design concept complies with copyright laws 3.5 Check output format meets delivery platform requirements 3.6 Adopt safe ergonomic practices when using equipment for long periods of time |
Element: |
4. Produce components |
Performance Criteria: |
4.1 Develop components based on the final design concept using various design techniques 4.2 Apply visual design principles and communication principles to produce components that have high visual impact 4.3 Save components in an appropriate format according to project specifications |
Element: |
5. Finalise visual design components |
Performance Criteria: |
5.1 Review visual design components against design and technical specifications 5.2 Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required 5.3 Save and archive visual design components using industry or enterprise naming conventions and version control protocols |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning Activities may include but are not limited to:
- class exercises to review discussions/lectures
- practical demonstrations in studio
- Blog/Wiki or other online discussion and participation
- analysis/critique of relevant reading material
- seminars/workshops
- design activities or projects
- group projects
- peer learning
- guest lecture/presentation
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
- visits to galleries and events
- practical placement
- simulated workplace activities.
Teaching Schedule
Please refer to Canvas for detailed info and updates.
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Week 1 |
w/c 12/2 |
Delivery: Why branding matters, what makes a good brand |
Learning activity: My brand essence |
Week 2 |
w/c 19/2 |
Building a profile, marketing and social media |
|
Week 3 |
w/c 26/2 |
Delivery: Workshop session to complete research assessment |
Assessment 1 Research professional photographers’ branding |
Week 4 |
w/c 4/3 |
Delivery: Design process recap |
|
Week 5 |
w/c 11/3 |
Delivery: Business collateral – how it works with your logo. |
Learning activity: How business collateral is an extension of the logo and brands’ identity. |
Week 6 |
w/c 18/3 |
Delivery: Type in logos and converting your sketches to digital designs Attend a 1 on 1 appointment to review your proposed design concepts and receive feedback for refinement |
Learning activity: How to choose the typeface for your logo.
Creating your logo in Illustrator |
Week 7 |
w/c 25/3 |
Delivery: Workshop session to complete logo design |
|
MID SEMESTER BREAK |
w/c 1/4 |
NO CLASSES – Easter break |
|
Week 8 |
w/c 8/4 |
Delivery: Design spit and polish – Tidying up your design ready for production |
Assessment 2a Logo design due Class Activity: Tidy up my logo ready for production. |
Week 9 |
w/c 15/4 |
Delivery: Style guides – what are they and what goes in? |
|
Week 10 |
w/c 22/4 |
Delivery: Project management Estimates and invoicing |
|
Week 11 |
w/c 29/4 |
Delivery: Finished art |
Learning activity: Preparing your design files for production by printers. |
Week 12 |
w/c 6/5 |
Delivery: Workshop session to complete design assessment |
Assessment 2b Brand collateral due |
Week 13 |
w/c 13/5 |
Delivery: Human centred design |
|
Week 14 |
w/c 20/5 |
Delivery: User interface design, understanding web flow and interface design Delivery: Accessibility standards |
Learning activity: Research site to build knowledge for Assessment 1 |
Week 15 |
w/c 27/5 |
Delivery: Prototypes Delivery: Writing scripts for user testing |
Learning activity: Store web flow and layout |
Week 16 |
w/c 3/6 |
Delivery: User testing |
Learning activity: User testing Assessment 3 online store due |
Learning Resources
Prescribed Texts
References
Other Resources
The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:
https://www.rmit.edu.au/students/support-services/study-support
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Exercises and projects
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Please see Canvas for the specific details of your assessments.
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises.
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview