Course Title: Produce commercial photo images
Part B: Course Detail
Teaching Period: Term2 2023
Course Code: VART6523C
Course Title: Produce commercial photo images
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: City Campus
Program: C5411 - Diploma of Photography and Digital Imaging
Course Contact: Nat Morawski
Course Contact Phone: +61 3 9925 5583
Course Contact Email: nat.morawski@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None Required.
Course Description
This course describes the skills and knowledge required to prepare, shoot and produce commercial photo images.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPHI535 Produce commercial photo images |
Element: |
1. Establish contract for shoot |
Performance Criteria: |
1.1 Evaluate requirements of commercial photo imaging brief with required personnel 1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots 1.3 Clarify sample layouts and other visual references with required personnel 1.4 Prepare job, confirming with client shoot responsibilities, resource requirements, usage estimates and creative fee 1.5 Prepare terms, conditions, budget and quotation for shoot 1.6 Make agreement and complete contract with required personnel |
Element: |
2. Prepare for shoot |
Performance Criteria: |
2.1 Confirm professional practice arrangements are met 2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements 2.3 Refine technical and conceptual approach by evaluating shoot requirements 2.4 Develop shoot management timelines, brief required personnel and prepare equipment 2.5 Confirm with required personnel access to locations, models and other subjects |
Element: |
3. Shoot and produce images |
Performance Criteria: |
3.1 Capture in-production images to meet style, content and specifications agreed in brief 3.2 Seek approval from required personnel for any changes during shoot that may lead to cost variances 3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection 3.4 Optimise images and output creative product to agreed client specifications using industry standards 3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief 3.6 Prepare invoice or account and deliver with completed images or creative product to client |
Element: |
4. Review images |
Performance Criteria: |
4.1 Review feedback and evaluate personal performance in shoot context 4.2 Catalogue and archive photo images according to industry standards 4.3 Maintain contractual and financial records for business and taxation purposes |
Element: |
5. Wrap up shoot |
Performance Criteria: |
5.1 Reinstate equipment and shoot site to original condition according to manufacturer’s standards 5.2 Update work samples of commercial photo imaging services for self-promotional purposes 5.3 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning Activities may include but are not limited to:
- class exercises to review discussions/lectures
- practical demonstrations in studio
- Blog/Wiki or other online discussion and participation
- analysis/critique of relevant reading material
- seminars/workshops
- design activities or projects
- group projects
- peer learning
- guest lecture/presentation
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
- visits to galleries and events
- practical placement
- simulated workplace activities.
Teaching Schedule
Please refer to Canvas.
Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources
Semester 2 2023 | |||
| Week | Date | Topic | Assessment / Learning activities |
| Week 1 |
|
On-campus
|
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| Week 2 |
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On-campus In-class demonstration - location, studio lighting. |
|
| Week 3 |
|
On-campus Studio Intensive |
|
| Week 4 |
|
On-campus Studio Intensive |
|
| Week 5 |
|
On-Campus AO1 Technology on location Pre-production doc PDF DUE end of class upload to Canvas |
|
| Week 6 |
|
|
|
| Week 7 |
|
|
|
|
MID SEMESTER BREAK NO CLASSES 28th August - 1st September |
|
||
| Week 8 |
|
|
|
| Week 9 |
|
On-campus
AO2: Technology on location Shoot submission DUE end of class upload to Canvas |
|
| Week 10 |
|
Studio Intensive |
|
| Week 11 |
|
Studio Intensive | |
| Week 12 |
|
On-campus AO3 Commercial product billboard - Part A (brief) DUE start of class - in person meeting with teacher |
|
| Week 13 |
|
Remote | |
| Week 14 |
|
Remote |
|
| Week 15 |
|
On-campus AO3 Commercial product billboard - Part B (Image) DUE end of class - in person meeting with teacher |
|
| Week 16 |
|
On-campus
|
Learning Resources
Prescribed Texts
References
Other Resources
The library provides free study support services and resources to help you build your academic skills. This includes subject specialist expertise, research advice, help with referencing and other services. You can also access one-on-one consultations through the library. For further information:
https://www.rmit.edu.au/students/support-services/study-support
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
of competency. These mapping documents are available through Program Administration if required.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview