Course Title: Establish, negotiate and refine a design brief
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: GRAP5371C
Course Title: Establish, negotiate and refine a design brief
School: 320T Architecture & Urban Design
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Leigh Milward
leigh.milward@rmit.edu.au
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge required to identify the range and scope of a professional design brief. You will negotiate to establish the requirements, expectations, terms and conditions of the brief and present the outcome to the stakeholders.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES502 Establish, negotiate and refine a design brief |
Element: |
1 Establish design requirements |
Performance Criteria: |
1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client |
Element: |
2 Develop and refine design brief |
Performance Criteria: |
2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters |
Element: |
3 Negotiate terms and conditions |
Performance Criteria: |
3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
|
|
Teaching Schedule
Week |
Activity |
Due |
1 |
Writing: Identify the client. Give a summary of the client and what they do, and anything relevant to the design direction. Interact with others & Oral Communication: Discuss, in person, the answer with others and confirm the accuracy and completeness of the summary. Get the work done: Modify the client summary if required. Reading: In a list, identify the key documents for this job, and link to where it is stored. Aside from the information the client has supplied, use research to identify other information needed to inform any discussions of the task. This information must be relevant to the specific job. Numeracy: Estimate the total hours for this task, both in-studio hours and how much will (or can) be done without supervision. Show how these hours were estimated – show the breakdown. Navigate the world of work: In a list, identify the key policies and considerations the client has supplied and any others found. Identify any standards or legislation you need to consider for the design you will supply. Identify standards from the graphic design industry for work conditions and supplying graphic design jobs. In a Gantt chart, break down the job into a plan. Incorporate key dates and time. |
|
2 |
Oral Communication & Interact with others: Participate in a studio discussion on your critical analysis of the brief. Writing: Take notes on this discussion and write a summary of the objectives of the task. The objectives are the design standards you need to meet and the function the design needs to perform. Numeracy: Re-examine the time you have set aside for the completion of this task and compare it with other. Update if required. |
|
3 |
Reading & writing: Write a introduction to the design brief, summarising what the client needs to be delivered. Use appropriate vocabulary for communicating to a non-designer Navigate the world of work: Explain the key policies, legislation and considerations that need to be taken into account. Get the work done: Based on your understanding of the key information, make a conclusion on what direction and design outcomes need to be supplied. Writing: Summarise what information you found, and reference where it came from. In your answer, include a consideration of similar organisations and the history/background of the client. Use whole paragraphs in your answer, 50–150 words. The reference should include some context: the name of the author, book, website, date published, URL, page number. RMIT Harvard referencing is best, but any consistent referencing system is OK. |
Assessment Task 1: The Brief. |
4 |
Oral Communication: Present ideas for feedback. Participate in a discussion and show what you are intending to send off. Get peer feedback on spelling, grammar and tone. Interact with others: In the first file to go to the client, summarise the design direction/s and key considerations you are taking into account, using language that a non-designer would understand. Meet the deadline for showing proposals for design direction. Conduct yourself professionally in any client meetings: use active listening, ask considered questions and keep interactions to a minimum. |
Assessment Task 1: Establish and Refine |
5 |
Writing: Negotiate in the context of this course means ‘find your way through’. This means you produce the agreed work to the required standard, as agreed. Navigate the world of work: Files meet professional standards, not student standards (i.e. no need for student numbers, student email address). Interact with others: Use a range of collaborative techniques to clarify and refine ideas and negotiate agreeable outcomes with others. You will do this by participating in the scheduled and unscheduled reviews. This will be measured by creating a document that meets the standard. |
|
6 |
This session you will be deep in production mode. The aim is to establish a list of deliverables with technical specifications, and then work at your own pace. Periodically, you will need to discuss and show your work. |
|
7 |
Finalise the production of deliverables, ready to submit to the client by the deadline. Prepare a template for a tax invoice, or find a suitable one. |
|
8 |
Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards. Confirm agreements in writing in accordance with organisational requirements. Supply a simulated itemised tax invoice. This should include terms and conditions (T&C) of payment. |
Assessment Task 1: Confirm and Deliver |
9 |
Summarise the design process for this assignment. This description should include interactions you had with the client and others (i.e. peers). Explain it in a way that a non-expert could understand. Evaluate your outcome and consider your development as a designer and the development of your business practice (or as someone who works with others). Discuss this with peers, and use your notes to form your self-evaluation. Meet with Client 2. |
Assessment Task 1: Evaluate |
10 |
Discuss the brief with others during studio time. Confirm the differences and appropriate variations. For example, there are a range of design standards and approaches that might fall within the acceptable range. Writing: As part of the brief, create a list of all the stakeholders in this project, and explain what their responsibilities are. Oral Communication: Verbally confer with your peers and compare answers. Adjust if necessary – it’s OK if you all have the same answer. Get the work done: Include the list in your documentation for this assignment. In your peer review, compare and contrast the differences between your own brief and theirs. For example, the peer might have considered different factors. Re-write the brief and order the information in a meaningful way. |
Assessment Task 2: The Brief. |
11 |
Identify a critical piece of writing (e.g. book or article) relevant to the design job. Summarise how this can challenge an expected approach, and how you have incorporated this into your own approach at least once. 1 or 2 paragraphs, 50–150 words.Experiment with different approaches to generating design solutions. Record this in your documentation. Summarise the process and show the outcomes. One paragraph per approach. Use at least two different approaches that can ensure responsiveness to project needs. |
|
12 |
Put your concepts into a document suitable for client and peer presentation. A3 landscape. Include a written summary of why each idea meets their brief and the parameters. Possible face-to-face delivery. |
Assessment Task 2: Establish and Refine |
13 |
Discuss the brief with others during studio time. Confirm the differences and appropriate variations. For example, there are a range of design standards and approaches that might fall within the acceptable range. |
|
14 |
Use a range of collaborative techniques to clarify and refine ideas and negotiate agreeable outcomes with others. You will do this by participating in the scheduled and unscheduled reviews. This will be measured by creating a document that meets the standard. |
|
15 |
Finalise the production of deliverables, ready to submit to the client by the deadline. Prepare a template for a tax invoice, or find a suitable one. Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards. Confirm agreements in writing in accordance with organisational requirements. Supply a simulated itemised tax invoice. This should include terms and conditions (T&C) of payment. |
Assessment Task 1: Confirm and Deliver |
16 |
Summarise the design process for this assignment. This description should include interactions you had with the client and others (i.e. peers). Explain it in a way that a non-expert could understand. Evaluate your outcome and consider your development as a designer and the development of your business practice (or as someone who works with others). Discuss this with peers, and use your notes to form your self-evaluation. |
Assessment Task 2: Evaluate |
Learning Resources
Prescribed Texts
References
Ambrose, G, and Harris, P 2011, Packaging the Brand : The Relationship Between Packaging Design and Brand Identity, AVA Publishing, Lausanne, Switzerland. |
|
Graphic Communications Open Textbook Collective 2017, Graphic Design and Print Production Fundamentals, viewed 3 July 2017, https://opentextbc.ca/graphicdesign/. |
|
Lupton, E and Phillips, J 2015, Graphic design: The new basics, 2nd edition, Princeton Architectural Press. |
|
Leonard, N and Ambrose, G 2012, Basics Graphic Design 02: Design Research : Investigation for Successful Creative Solutions, ebook, AVA Publishing, viewed 3 February 2016, http://primo-direct-apac.hosted.exlibrisgroup.com/RMITU:Books_articles_and_more:RMIT_ALMA5160575860001341 . |
|
Hannam, B and Hannam, B 2012, A Graphic Design Student's Guide to Freelance : Practice Makes Perfect, John Wiley & Sons, Incorporated, Somerset, viewed 3 July 2019, . |
9781118397053 |
Visocky O’Grady, J & Visocky O’Grady, K 2006, A Designer’s Research Manual : Succeed in Design by Knowing Your Clients and What They Really Need, Design Field Guides, Rockport Publishers, Gloucester, Mass, viewed 3 July 2019, <http://search.ebscohost.com.ezproxy.lib.rmit.edu.au/login.aspx?direct=true&db=nlebk&AN=571474&site=ehost-live>. |
9781592535576 |
Other Resources
There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year. You will require a personal storage device and tools as outlined in tool kit list. RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources. Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are:
Learning exercises
Major project/s incorporating design and print outcomes
Research reports and/or presentations
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities. Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
Assessment tasks in this course are:
Project 1: Client 1
Collaborate with a client and stakeholders to refine the requirements of a brief. Deliver files to agreed specifications. Document and assess interactions. Organise to a professional standard. Show your knowledge of the design process. Present the evidence. Completing this project allows you to demonstrate- Practical demonstration of skills through the development and finalisation of a design brief.
- Effective collaboration and communication skills to work with others to develop and refine a design brief.
- Knowledge of the design process.
Assessment tasks will receive the following outcomes:
- Satisfactory
- Not Satisfactory/Not Observed
Project 2: Client 2
Collaborate with the client and others to refine a design brief, deliver files to agreed specifications and present your outcomes.
Some aspects of the project management will be covered in BUSM8778C Undertake project work. This will include setting a budget and using project-management tools.
In this course, the focus is on identifying the brief requirements, agreements and outcomes. An issue you will face is confidentiality agreements and understanding who owns the work. The client requires authenticity.
In the documentation, you will show and explain the work and process.
Assessment tasks will receive the following outcomes:
- Satisfactory
- Not Satisfactory/Not Observed
Grading
This course has additional grading criteria. You do not have to meet this criterion to get a satisfactory outcome. This submission is voluntary. You are not eligible for grading unless assessment tasks 1 & 2 have been submitted to a satisfactory level by the due date.
To be graded, you will make mock-ups of your products and present your work as a finished job, along with a folio of your design work from the Advanced Diploma of Graphic Design.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview