Course Title: Originate graphic designs for complex briefs
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: GRAP5374C
Course Title: Originate graphic designs for complex briefs
School: 320T Architecture & Urban Design
Campus: Brunswick Campus
Program: C6152 - Advanced Diploma of Graphic Design
Course Contact: Alistair Briggs
Course Contact Phone: +61 9925 9446
Course Contact Email: alistair.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sarah Bunting
By appointment
Sarah Rudledge
By appointment
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will develop the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAGRD602 Originate graphic designs for complex briefs |
Element: |
1 Negotiate graphic design briefs |
Performance Criteria: |
1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects 1.2 Develop and share ideas about projects with relevant people 1.3 Re-evaluate and refine options based on own analysis and input from others 1.4 Establish and agree on final nature and scope of design briefs |
Element: |
2 Develop and refine graphic design concepts |
Performance Criteria: |
2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer 2.2 Identify the potential for customised or specific research to meet different design briefs 2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements 2.4 Reflect on own practice and experience to inspire idea development 2.5 Consider the potential of new and emerging technologies to inform designs 2.6 Develop concepts that incorporate both creative and technical requirements 2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts 2.8 Create concept presentations that suit the nature of the work |
Element: |
3 Plan and monitor graphic design projects |
Performance Criteria: |
3.1 Develop viable project management plans for graphic design work 3.2 Engage specialist expertise where appropriate 3.3 Administer and monitor work against the project plan 3.4 Communicate and collaborate with relevant people at key stages 3.5 Create project documentation at key stages during the project 3.6 Link the different challenges of the project to complete work on time |
Element: |
4 Realise graphic design solutions |
Performance Criteria: |
4.1 Integrate design techniques and tools confidently and skillfully to produce designs 4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions 4.3 Engage in creative collaboration and refinement throughout the design process |
Element: |
5 Evaluate design outcomes |
Performance Criteria: |
5.1 Evaluate the success of completed designs to meet objectives 5.2 Assess the work against other creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and peers 5.4 Identify potential approaches for future work and further skill development opportunities |
Learning Outcomes
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Course title & code: Branding & Identity Brief GRAP5380C & GRAP5374C
National Qualification Code: CUA60315 | National Code & Unit Title: CUAGRD602 Originate graphic designs for complex briefs & CUAGRD607 Develop graphic designs for branding and identity
Please note: While staff will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. Students will be notified of any changes. Each week consists of 2 x 2.5 hour sessions with 2 different staff, different activities will be undertaken in each session.
Week |
Activity |
Assessment |
1 |
Course introduction - Overview and Assessment Requirements. Introduction to brief and accommodation sectors. The importance of robust brand systems for large scale design branding projects. Project 1: Hotel Branding. |
INTRODUCTION TO PROJECT 1 ASSESSMENT CHECKLISTS |
2 |
Brief requirements - Requirements for collateral applications. Establishing what type of brand mark is suitable for a business. Articulating your brand essence.
|
|
3 |
Concept development - Research and develop logo. Investigate and develop design solutions incorporating consultation and feedback. Work with design elements and principles to create commanding marks with multiple levels of meaning. |
DRAFT DUE LOGO |
4 |
Project development - Technical considerations regarding legibility of brand marks at various sizes, and that it can reproduce successfully across all mediums, colour spaces, resolutions, and print processes. Establishing brand recognition through additional brand elements such as colour, imagery, pattern, typography. Continue to discuss and test a range of graphic approaches. Check that all design work aligns with brand personality. |
DRAFT DUE |
5 | Project development - Continue to extend brand vocabulary. Exploration of different media and conceptual approaches. Develop a range of unique elements for application to collateral items. |
DRAFT DUE |
6 | Resolve project - Refine design solutions. Test artwork against checklists. Print items. |
DRAFT DUE |
7 | Finalise and submit all elements for Project 1 including final designs, files and documentation |
Project 1 DUE |
8 |
Final presentation of Project 1 - Individual presentations to client for assessment. Brief requirements - Overview and Assessment Requirements. Branding a multi-component product. Researching the product category. Defining your target market. Board game analysis. Breakdown of product components and what successful design looks like in each instance. Game play. Project 2: Game On! |
INTRODUCTION TO PROJECT 2 ASSESSMENT CHECKLISTS |
9 |
Concept development - Game narrative. Developing a simple story. Establish obstacle and reward scenarios, character identities, game environments and possible game activities. |
|
10 | Project development - concept and graphic style presentation and discussion. Sign off on concept and use feedback to plan and manage project. Test and investigate technical requirements relevant to approved concepts.Explore and develop potential graphic styles. Consider potential of rollout across all product elements and in relation to audience. |
|
Mid-Semester Break (2 Weeks) |
||
11 |
Project development - Continue to extend product’s brand vocabulary. Exploration of different media and conceptual approaches. Develop a range of unique elements for application to game components. Refine design solutions to improve the game’s communication objectives. Check that all design work aligns with game’s brand personality and audience expectations. |
DRAFT DUE
|
12 |
Project development - Focus on consistent execution across all project components. Test off-screen with hard copies. Refine design solutions. Test prototypes. Demonstrate ability to conceive of project in its entirety. |
DRAFT DUE |
13 |
Resolve project - Assess resources required for completion. Trial mockup construction. Resolve project against finished art checklists. |
DRAFT DUE |
14 |
Finalise and submit all elements for Project 2 including final designs, files and documentation |
Project 2 DUE |
15 |
Discussion of graded submission requirements. Individual consultations regarding graded submission. Prepare work for submission. Feedback and discussion. |
|
16 |
Individual consultations/assistance. Finalise and submit graded assessment |
PROJECT 3 GRADED ASSESSMENT DUE
|
Learning Resources
Prescribed Texts
References
Other Resources
Ellen Lupton, 2011, Graphic Design Thinking: Beyond Brainstorming, Prinston Architectural Press |
Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books |
Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers |
Ian Noble, Russell Bestley, 2011, Visual Research: an introduction to research methodologies in graphic design (2nd Edition), AVA Publishing |
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises. The assessment tasks are:
Learning exercises
Major projects incorporating design and printed outcomes
Research reports or presentations
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment is on-going throughout the course. Assessment tasks will require you to demonstrate the application of knowledge and skills through practical projects and/or written tasks. Summative assessment tasks are:
- Design Project 1
- Design Project 2
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. You are expected to engage in all formative tasks.
This course has two Summative Tasks, both of which must be completed to achieve competency. Only when both of these tasks have been completed to a competent level can you nominate to have work graded. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:
- Design exercises
- Client analysis
- Audience analysis
- Explorative drawing exercises
- Visual research
- Thumbnail and compositional production
- Creating visual elements
- Client presentations
Summative Assessment Task 1:
Project 1: Hotel Branding – Tourism identity/branding collateral – Due week 7
Summative Assessment task 2:
Project 2: Game On! - Comprehensive product design – Due Week 14
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Project 3:
Graded Assessment: Due Week 16
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course.
Course Overview: Access Course Overview
Course Overview: Access Course Overview