Course Title: Develop and implement strategic plans
Part B: Course Detail
Teaching Period: Term1 2019
Course Code: BUSM7927C
Course Title: Develop and implement strategic plans
School: 650T Vocational Business Education
Campus: City Campus
Program: C6155 - Advanced Diploma of Marketing and Communication
Course Contact: Julia Makin
Course Contact Phone: +61 3 99255175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Elaine Holstein
Ph: 9925 5155
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles.
It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMGT616 Develop and implement strategic plans |
Element: |
1. Confirm organisational vision and mission |
Performance Criteria: |
1.1 Check with stakeholders that organisational vision and mission are still held to be current and are supported 1.2 Make any changes or refinements to vision or mission statement as required 1.3 Review or develop organisational values to support the vision and mission statement 1.4 Gain support for strategic planning process from all relevant stakeholders |
Element: |
2. Analyse the internal and external environment |
Performance Criteria: |
2.1 Determine information requirements and undertake or commission research to deliver relevant information 2.2 Analyse political, economic, social, and technological developments in a global context 2.3 Seek advice from appropriate experts wherever necessary 2.4 Identify and consider strengths and weaknesses of existing and potential competitors and allies 2.5 Analyse organisation’s strengths, weaknesses, opportunities and threats 2.6 Consider cooperative ventures that are supported by risk and cost benefit analyses, are consistent with the organisational vision, mission and values and provide for due diligence 2.7 Check that analysis of internal and external environment is consistent with the perspectives of other informed people |
Element: |
3. Write strategic plan |
Performance Criteria: |
3.1 Document relevant research and background for inclusion in the strategic plan 3.2 Formulate strategic objectives and strategies needed for the future 3.3 Detail each strategy with an assigned priority, a timeframe, responsible parties and measurable performance indicators 3.4 Circulate strategic plan for comment, support and endorsement |
Element: |
4. Implement strategic plan |
Performance Criteria: |
4.1 Communicate strategic plan to all relevant parties 4.2 Brief people with a specific role in relation to strategies 4.3 Use performance indicators to monitor progress in implementing plan 4.4 Make necessary refinements to plan 4.5 Evaluate achievement of objectives at agreed milestones 4.6 Review effectiveness of plan and consider methods for improving strategic planning processes |
Learning Outcomes
Details of Learning Activities
This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.
Teaching Schedule
This course is clustered (co-delivered and co-assessed) with MKTG Develop a marketing plan. The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete this course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
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Weekly schedule of content and assessments
Semester 1 2019 |
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Week number |
Week beginning |
Topic |
Assessments |
1 |
11th Feb |
Course Induction Overview of the specific technology required for this course Introductory Activities Team work/communications ice-breaker |
|
2 |
18th Feb |
Using business strategy to drive marketing strategy understanding the inter-relationships of an organisation’s key strategic planning documents Overview of the business planning process Overview of the Marketing Planning Process |
Pit stop 1 |
3 |
25th Feb |
Developing our marketing plan Creating the vision Engaging the vision Developing marketing objectives: Identifying and engaging key stakeholders Application to product/service lifecycle Client briefing |
|
4 |
4th March |
Current situational analysis: Evaluation of existing marketing activities Market condition evaluation Customer analysis Competitor analysis Marketing Technology and systems employed Technical forces: |
Pit stop 2 |
5 |
11th March Monday Labour Day public holiday |
Developing a competitive position- the heart and mind of the customer Customer segmentation Customer targeting Market positioning Competitive advantage – USP’s Competitor differentiation Branding |
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6 |
18th March |
Assessment consolidation |
Assessment 1 part 1 due Pit stop 3 |
7 |
25th March |
Development of marketing tactics part 1: Product /service Pricing strategies and structure Distribution People Processes Physical evidence |
|
8 |
1st April |
Development of marketing tactics part 2: Product /service Pricing strategies and structure Distribution People Processes Physical evidence |
Pit stop 4 |
9 |
8th April |
Marketing Communications Key messages Advertising Direct marketing Personal selling Sales promotion E-marketing |
Pit stop 5
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10 |
15th April |
Assessment consolidation |
Assessment 1 part 2 due Pit stop 6 |
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Mid semester break 19th – 26th April including Easter and Anzac Day. |
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11 |
29th April |
Control and management: Resources and structure Responsibilities Budgets – why develop comprehensive forecasts Project Plan of activities and scheduling Comprehensive stakeholder management plan and actions Identifying risks and developing a risk management strategy as part of plans |
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12 |
6th May |
Review and measurement: Measurement criteria and scheduling Balanced scorecard structure & methodology Milestones Targets Supporting technology and software. |
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13 |
13th May |
Group focus development of marketing plans review and teacher/group consultation |
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14 |
20th May |
Preparation for group presentations |
Assessment 1 Part 3 due |
15 |
27th May |
Practice run and feedback with teacher |
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16 |
3rd June |
Client presentations
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17 |
10th June |
Resits of major assignments if required |
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Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available in CANVAS.
Overview of Assessment
In order to be competent in this unit you must show evidence of:
Performance Evidence
Evidence of the ability to:
• consult and communicate effectively with relevant stakeholders to:
• confirm or revise the organisation’s mission, vision and values
• validate findings of research and analysis
• get input to and endorsement of strategic plans
• brief relevant parties about the plan
• analyse organisation’s internal and external environment to formulate strategic plans including:
• background and research relevant to the plan
• legislation, regulations and codes of practice, including for intellectual property
• objectives, strategies and priorities
• roles and responsibilities
• performance indicators
• timeframes
• consideration of co-operative ventures
• cost-benefit and risk analysis
• seek advice from appropriate experts wherever necessary
• monitor and evaluate the implementation of the plan and make refinements as appropriate
• review effectiveness of planning processes and identify opportunities for improvement.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
• outline the legislation, regulations and codes of practice relevant to the organisation’s strategic plan.
• give examples of risks and risk management strategies relevant to strategic planning including:
• intellectual property rights and responsibilities
• other risks
• outline strategic planning methodologies including political, economic, social and technological (PEST) analysis and strengths, weaknesses, opportunities and threats analysis (SWOT)
• identify internal and external sources of information relevant to the organisation's market, competitors, customer base, vision, values and capabilities
• outline techniques for developing organisational values.
Assessment Tasks
This course is clustered (co delivered and co assessed) with MKTG7915C Develop a marketing plan
Assessments 1, 2 and 3 - Develop a Strategic Plan Parts 1, 2 and 3
This assessment is designed to build on the strategic and analytics skills that you have developed in the diploma of Marketing and Communications. It is the capstone assessment that brings together stakeholder management, project management and problem solving in the context of the completion of suits of strategic planning documents relevant to addressing a WIL client brief.
This task will be completed in groups of up to 5. It is a 3 part major assessment. Students are to assume the role of management consultant to the chosen WIL client for this semester. They have been engaged by this organisation to identify business and marketing opportunities and prepare comprehensive strategic plans and tactics to address the problem identified in the client brief which will be distributed in the first week of the semester
Part 1 - 23:59 Friday week 6
Part 2 - 23:59 Friday week 10
Part 3 – 23:59 Friday week 14 - This part includes a formal client presentation conducted in week 15/16
Requirements
A formal business report addressing the issues identified that has been well formatted and presented to a high standard
- The marking guide and planning structure provided in canvas is a structure and content template and process for the report.
- Report to include – heading page with student name, table of contents, referencing in accordance with the RMIT referencing guidelines
- This will need to be presented in word or PDF with no less than 10 point type.
Note:
As an integral part of this assessment six “review pit stops” will be conducted during class time. Three for part 1 and 3 for part 2 and 2 for part 3. Each group member will chair one of the pit stop meetings held with the client (the teacher). Schedule for pit stop meeting dates is contained in the weekly schedule of content and assessments which can be found at the beginning of the course materials section.
- Criteria for what constitutes a successful pit stop meeting will be discussed during class in weeks 1 and 2
- While the project itself will receive an overall group grade, individual grades will be adjusted downwards accordingly by 10% for each meeting missed, for any group member who does not participate in all three pit stop meetings or does not chair a successful pit stop meeting.
- Pit stop meeting notes are to be included with the assessment
Formal report:
Uploaded on to Canvas either a word document or PDF. Canvas does not support any other report writing software. A formal client presentation is also required
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS. Submission Requirements You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration Resubmissions: If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible. Grading & re-submissions Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course. Adjustments to Assessment In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment Marking Guide (Competency): You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. Marking Guide (Grading) After achieving competency we then grade your performance in the unit and you will achieve one of the following grades: Final Grades table: CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved – Graded CA Competency Achieved – Not Graded NYC Not Yet Competent DNS Did Not Submit for assessment Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview