Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
This program is now available online.
Find out more
An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing effort.
The Master of Marketing is available on-campus in Melbourne and online.
On-campus (Study in Australia)
1.5 years full-time (with advanced standing)
- 2 years full-time (without advanced standing)
RMIT Online (Study from your home country)
- 2 years accelerated part-time (with advanced standing)
- 1.5 years full-time or part-time equivalent (with advanced standing)
- 2 years full-time or part-time equivalent (without advanced standing)
- 2 years accelerated part-time mode (with advanced standing)
For further information about advanced standing see Pathways.
Depending on your previous studies and experience you could also be eligible for credit towards your program. Credit granted may reduce the amount of study you need to complete.
For more information please see RMIT’s credit transfer and recognition of prior learning policy.
Most students in this program maintain either full-time or part-time employment.
Classes run in the evening and occasionally on weekends at the Melbourne City campus.
Your classes will mostly be held at the Swanston Academic Building where innovative learning spaces are interspersed with retail and social spaces resulting in a stimulating environment for business students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition you will have access to online and digital resources through myRMIT.
College of Business educational software, the Learning Hub, other online and digital resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects, quizzes and tests, blog journals and practical assignments. Some components of your assessment may be assessed by industry practitioners.
Delivered 100 per cent online, you can study on any device, wherever there is an internet connection. RMIT’s community-based online study lets you investigate new ideas through video, audio, and practical activities and assessments. In virtual meeting spaces and by participating in discussions forums, you will connect, interact and collaborate with expert lecturers and other professionals studying alongside you.
Through myRMIT on-campus and online students can view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access their student email account.
Advisory Boards consist of high-profile industry representatives who ensure links with industry standards and practice remain current.
Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing.
Work-connected and industry-relevant options available for this program include:
Working in a student team as part of the Fastrack Innovation Program. In this elective course you will work with mentors to develop and present a solution to a real problem. This form of fast-prototyping is designed so that external organisations can tap into fresh thinking from RMIT students.
A Business Internship elective where you take up a position for one or two days per week for one semester. This position is normally unpaid and is designed to develop your soft skills and increase your overall employability upon graduation.
BUSM4598 Business Skills for Start Ups, a course designed for students interested in starting up their own business.
Not all options may be available to RMIT Online students.
This program will enhance your ability to:
- obtain promotion to a more senior position
- be more effective in a marketing role
- contribute more to specific marketing activities.
Career destinations include:
- marketing management
- brand management and consulting
- stakeholder engagement and reputation management
- strategic marketing and consulting
- product management
- integrated marketing communication management
- market research, market modelling, forecasting and analysis
- pricing and promotions research
- product testing and product innovation.
Global intensives are a unique feature of the program. You can combine an overseas travel and cultural experience with coursework completed in intensive mode and have this credited towards your degree. They depart during the Australian summer or winter vacations and are usually undertaken in the final semester of the master degree.
If you are planning to include a global intensive as part of your program, you are advised to check that you have the required number of student electives or credit points available.
Program and course information
Expand your thinking with a postgraduate degree in marketing.
Gain a cross disciplinary perspective on marketing for the global workplace. See where our graduates have taken their careers.