Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Your opportunity to be a global advertising business leader.
This program has a selection task.
This innovative program is the exemplar for any Master of Advertising in Australia, providing industry-focused and in-depth analysis of advertising and marketing communication by engaging with academic and professional sources from around the world. You will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities.
Enrolling on this program will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising, and broader communication industry.
On completion of the program, graduates will be reflective and responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
As a graduate of this program you will be able to:
- Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline.
- Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
- Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
- Provide leadership within your discipline as well as collaborate with others.
- Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
- Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment.
International student visa holders can only study full-time.
You may be eligible for advanced standing based on academic results in your previous studies or prior industry experience.
For further information about advanced standing see the Pathways section.
Professionals from academic and industry backgrounds combine teaching with their advertising expertise to engage with you throughout the learning and teaching process.
The lecturers will use a variety of contemporary face-to-face and online learning and teaching approaches which may include lectures, tutorials, workshops, seminars, case studies, studio practice, problem-based learning, reflective techniques (e.g. blogs, journals), presentations, group-based learning, discussions and negotiated learning for the individual professional research project.
Assessments are undertaken individually and/or in groups. The assessments will include a range of activities such as reports, reflective papers, research projects, portfolio production, presentations, peer or industry review. Research projects, reports and presentations will be directly related to industry specific needs and may involve making contact with industry practitioners regarding contemporary issues. Most of the assessment you will undertake is ongoing throughout the semester and will be designed so that your lecturer can provide you with formative feedback on strengths and areas for improvement. This approach will enable you to improve on your performance during each course and in subsequent courses, as well as continue to refine capabilities for your future professional practice and learning after graduation.
You will also work closely with students from other disciplines such as PR, design, media, communication and journalism. This allows for a broader learning experience and understanding of multiple disciplines in the media and communication industries.
You will have access to online resources through the myRMIT student portal.
This industry-connected program has strong relationships with industry-leading media, communication and advertising agencies such as Clemenger Group, Mitchells and MediaCom.
Guest lecturers from industry often attend class to provide current and relevant perspectives on theory. They also provide an input on assessments and projects.
RMIT University is committed to providing you with a work-ready education that strongly links formal learning with professional or vocational practice.
Upon graduation, you will be equipped to enter professional and management roles within advertising, promotions and management consultancies, as well as business, government and non-for-profit organisations that use advertising and promotional tools to achieve their goals.
This program will prepare you for the constantly changing advertising environment and you will become a flexible and adaptable professional, who is environmentally, culturally and socially aware.
You will be able to:
- conduct and/or use research, with critical insight into its validity for decision-making
- develop and/or build theories, and understand the process of theory development
- implement changed personal and organisational behaviours in the knowledge of new or changed theories
- create the conditions for more effective and efficient structures within the advertising industry
- respond effectively to changing societal demands on advertising practice.
You will be qualified to apply for roles such as:
- account service manager
- media buyer
- media planner
- strategy planner
- advertising manager
- marketing manager
- advertising data or digital analyst.
- marketing communication coordinator or manager.
- advertising, market or communication researcher
- promotions coordinator or manager
- sales manager
- events manager.
You'll be equipped to enter professional and executive management roles in advertising, communications, promotions, market research, management consultancies and other business, government and non-profit organisations that use integrated communication to achieve their goals or even start your own practice.
Professional recognition and accreditation
The program has links with The Communications Council (previously Australian Federation of Advertising) and the International Association of Business Communicators (IABC).
You will gain a global competence and outlook in your profession,, enabling you to pursue roles both locally and internationally.
In 2015 you will have the opportunity to take part in an international study tour to New York, which follows on from the success of the 2014 tour, and the 2013 study tour to the UK. The UK tour saw various students from advertising, communication design and other related programs touring the University of Salford, the BBC studios and several media and advertising agencies.
There are also opportunities for you to undertake a semester of study overseas through our exchange partnerships, undertake industry projects, as well as do an internship.
RMIT’s Global Mobility Office supports students to undertake an exchange or short term mobility activity with over 165 partner universities worldwide.
Program and course information
Become a global advertising business leader.
Gain a competitive edge in the workforce by developing a creative approach to leadership, strategy planning and campaign development.