Bachelor of Professional Communication - Digital Communication major

Bachelor of Professional Communication - Digital Communication major

Your guide to majoring in Digital Communication with the Bachelor of Professional Communication at RMIT. 

Full course information Enquire Download Brochure
Student type:
Learning mode:
On campus
Entry score:

ATAR 70.00*

Duration:
Full-time 3 years
or part-time equivalent
Fees:

Commonwealth supported places

Next intake:
February, July
Location:
Melbourne City
Learning mode:
On campus
Entry score:

See admissions

Duration:
Full-time 3 years
Fees:

AU$37,440 (2024 annual)

Next intake:
February, July
Location:
Melbourne City

Introduction to the major

Develop connections across the globe with a Digital Communication major at RMIT, using the latest tools to exchange information.

When you choose the Digital Communication major in the RMIT Bachelor of Professional Communication, based in Melbourne, you’re choosing to study in an exciting and constantly evolving discipline. 

You will undertake a professional and detailed course of study designed to meet current employer demands and prepare students for future job opportunities.  

To ensure our students are at the forefront of the profession, this major builds your knowledge and skills – ensuring you can create content and understand analytics in a disrupted digital media environment. The technologies of tomorrow will be different to those we use now, so critical and creative thinking are key. 

You’ll explore digital platforms and technologies from perspectives including strategy, telling stories, content development and audience engagement. This includes both creating and measuring the impact of your content through various techniques, tools and metrics.  

Digital communication specialists are in demand across a range of industries, as well as government and non-government organisations. The Digital Communication major equips you with the confidence to apply knowledge and transferable skills within a broad range of industries, enabling employment across the globe. 

About the Bachelor of Professional Communication

Designed to equip you with in-depth knowledge of this essential field, the RMIT Bachelor of Professional Communication reflects the workplace reality of increasing demand for professional communication roles and functions.

With this Melbourne-based Professional Communication course featuring majors in Advertising, Public Relations (PR) and Digital Communication, you can choose either a double major or specialise in one and choose three minors from our broad range of multidisciplinary areas.

Why choose to major in Digital Communication with the Bachelor of Professional Communication?

Versatile and engaging career choice

Prepare for exciting and creative communication roles in a range of industry sectors with globally transferable skills.

Future focused skills and knowledge

Develop an applied understanding of online engagement and how digital platforms are transforming global communication.

Active and authentic learning

Direct alignment with industry through internships and live briefs focused on content creation, digital analytics and social media.

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We take an applied approach in the classroom, so our students learn how to overcome complex communication challenges and succeed in fast-paced, competitive digital environments.

- Ella Chorazy, Lecturer in Digital Communication

Career outcomes

The Bachelor of Professional Communication opens up a wide array of career opportunities, so you can tailor your subject selection to focus on your preferred path.

Our broad range of industry partners and focus on active, authentic and applied learning produces graduates in high demand by industry.

Digital communication is an increasingly important element in business, government and non-profit organisations, so there is strong demand for graduates who are creative and passionate about understanding and connecting with different audiences and stakeholders.

The exponential growth of digital communication channels and demand for online engagement means that specialists in this area are constantly evolving new ways of engaging.

This major prepares you to solve problems and develop communication content and strategies that are effective across different situations and platforms, making our graduates adaptable to the ever-changing digital communication environment.

Digital communication graduates work in many roles, including: 

  • media and storytelling officer 
  • digital content producer 
  • communications and digital adviser  
  • digital engagement and communications officer 
  • corporate communications specialist 
  • social media manager 
  • change manager 
  • campaigns manager 
  • global content manager.

Your guide to the Digital Communication major

The following guide will help you understand what your subject plan will look like if you decide to major in Digital Communication with the Bachelor of Professional Communication at RMIT:

First year subjects:

  • COMM2913 Precision Writing for Digital Engagement  
  • COMM2872 Social Media Communication  

Second year subjects:

  • COMM2914 Managing Digital Challenges  
  • COMM2916 Digital Audiences and Analytics  
  • COMM2915 Content Creation for Digital Engagement 

Third year subjects:

  • COMM2917 Communication Platforms and Industries  
  • COMM2918 Internship in Digital Communication  
  • COMM2919 Digital Communication Capstone

By integrating a second major or a range of minors you will deepen your expertise in a specialised area while gaining a well-rounded understanding of how your chosen interest's principles intersect with other fields.

This combination of knowledge and skills will prepare you for the complexities of the modern business landscape and equip you to make a meaningful impact in your chosen career path.

All majors and minors in the Bachelor of Professional Communication are complementary.

Suggested combinations are:  

Public Relations major

Prepare for the fast-evolving landscape of corporate, government, non-profit and consulting sectors. Public relations is for enquiring minds – develop expertise in strengthening relationships, boosting reputation and adeptly conveying organisational messages to diverse audiences.

Advertising major

Acquire industry-relevant creative and strategic skills while gaining an understanding of advertising in the broader context of communication and marketing practice. Learn about advertising’s pivotal role in driving brand awareness, influencing consumer perceptions and achieving business objectives.

Media minor

Blend practical skills with creativity so you can build the knowledge needed to work across film, television, radio, social and digital media. You will produce innovative and compelling content across a wide range of existing and emerging media platforms.

Journalism minor

Build the practical journalism skills required for a contemporary or allied journalism career. Using RMIT’s world-class facilities, you'll address practical and theoretical aspects of journalism, including reporting and writing, ethics, law, podcasting and photography.

Bachelor of Professional Communication full course information

This is just one of the 3 majors that you can choose from. Visit the Bachelor of Professional Communication course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.

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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

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aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

More information