Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Public relations (PR) specialists are trained to build an organisation's reputation and maintain positive relationships with their external clients, customers and stakeholders.
This program is ideal for confident people with strong problem-solving skills, leadership potential, analytical instincts and a keen curiosity about the world.
You will be qualified to work in broad areas like:
- tourism and hospitality
- local government
- public policy
- journalism and feature writing
- publishing (particularly for multimedia)
- libraries and information services
- film and television publicity.
Most of your classroom learning and teaching activities will be held in the Swanston Academic Building. RMIT's Swanston Academic Building features wireless connection to printers, the web and specialist learning resources, interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and other innovative learning spaces as well as retail and social spaces.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
You will benefit from guest speakers, and will have the opportunity to work on real projects and campaigns in a simulated communications agency or undertake a practical work placement. Placements usually commence in February or July and are approximately 15 days in duration.
There is also an opportunity to participate in the Virtual Global WIL Project to implement your knowledge and skills relating to global business operations and project coordination. The project involves RMIT students working in a global team with students from Ireland and the United States to prepare an integrated marketing communications plan.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.
Members of the Public Relations Institute of Australia (PRIA) actively review program design and course materials.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
The Advanced Diploma is a highly regarded qualification, suited to people already employed in PR and those seeking broader career and study options.
Graduates will emerge with skills and knowledge necessary to begin a career in the public relations industry in Australia.
Industry consultation has signalled a need for expertise in a wide range of industry sectors, including not-for-profit organisations and consultancies. Roles include information officer, promotional event officer, PR officer and community development officer in areas such as tourism and hospitality, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services.
Full-time students can gain credit towards their program by doing a 1 semester or 1 year international exchange program at a partner institution. A limited number of exchange scholarships are available each year.
A specialised work integrated learning project with American and Irish students is available to public relations students. This provides a unique opportunity to work in interdisciplinary teams with students abroad.
Find out more about international opportunities in the College of Business.
Program and course information
Develop the communication and media skills to step into a qualification in public relations.
See what current students and recent graduate have to say about their RMIT experience.