Course Title: Maintain ethical and professional standards when using social media and online platforms
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: MKTG8058C
Course Title: Maintain ethical and professional standards when using social media and online platforms
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification.
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C5401 - Diploma of Fashion Styling
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: anni.juracich@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Rachel Howard
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There is no pre-requisite for this course.
Course Description
In this course you will explore and establish a professional social networking presence relevant to the fashion styling industry, developing skills around choosing appropriate images and writing copy for different target audiences and social media platforms.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXOSM002 Maintain ethical and professional standards when using social media and online platforms |
Element: |
1. Source information on the general impacts of social media. |
Performance Criteria: |
1.1. Access and interpret information about the positive and negative impacts of social media. 1.2. Identify and evaluate the terms of service associated with social media platforms to identify requirements. 1.3. Determine how online harassment can occur via organisational sites and who may be targeted. 1.4. Determine how social media platforms share user information and identify impacts on users. 1.5. Evaluate ways to avoid negative impacts on users of organisational social media sites. |
Element: |
2. Comply with industry and organisational ethical and professional codes of conduct for online activities. |
Performance Criteria: |
2.1. Identify industry codes of conduct, objectives and scope, and seek advice from relevant personnel on applicability to organisation. 2.2. Identify organisational online code of conduct, objectives and scope, and determine applicability to own job role. 2.3. Evaluate contents of codes of conduct and significance to own personal and work based online behaviours and communications. 2.4. Clarify content and compliance requirements of codes with relevant personnel. 2.5. Act according to professional values and principles outlined in codes, seeking advice when difficulties arise. |
Element: |
3. Maintain personal online presence consistent with organisational standards. |
Performance Criteria: |
3.1. Determine differences between organisational and personal online presence. 3.2. Clearly differentiate between representing self and organisation during online activities. 3.3. Review and ensure personal online posts and activities do not damage reputation of organisation and those associated with it. |
Element: |
4. Protect customer privacy and maintain confidentiality of organisational information. |
Performance Criteria: |
4.1. Access and interpret information on privacy regulations and scope of requirements. 4.2. Identify and interpret organisational privacy policies and procedures and determine applicability to own job role. 4.3. Collect, use, maintain and protect information provided by customers and others, according to privacy regulations and organisational policies and procedures. 4.4. Obtain and comply with permissions to publish images and text representing others. 4.5. Maintain confidentiality of sensitive organisational information and confirm information that can be released before publishing. |
Element: |
5. Source information on copyright. |
Performance Criteria: |
5.1. Access and interpret information on copyright to determine what is and what is not protected by copyright. 5.2. Identify copyright owner’s exclusive rights to materials. 5.3. Determine permissions required to use copyright materials and how to obtain these. |
Element: |
6. Engage professionally with customers online. |
Performance Criteria: |
6.1. Communicate with customers in a timely, professional and positive manner to enhance organisational reputation. 6.2. Respond to negative and potentially defamatory comments, complaints and conflicts sensitively, courteously and respectfully. 6.3. Minimise risk to self and organisational reputation by escalating conflict to relevant personnel. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the elements (+ performance criteria) listed for this unit within a fashion styling context.
Details of Learning Activities
The activities in this course have been designed to give you the opportunity to put into practice all the theory learned in class. These activities include:
- class exercises to review class presentations/ theory
- practical demonstrations
- design activities or projects
- individual and group activities
- ‘workshopping’ of student projects including peer/assessor feedback
Teaching Schedule
Note - While all course content in this schedule will be covered, the weekly order may change depending on the class needs and availability of resources
WEEK |
TOPIC |
ACTIVITIES |
01 |
Introduction to Social Media Looking at ‘The Profile’ and Themes Target Audience and Purpose Handle and URL Positive and Negative Impacts of Social Media |
Review assessments and course outline Develop Colour Palette and theme Develop mood board Set up profile |
02 |
Mood in pictures BIO Flat Lay’s - Introduction Present Flat Lay Brief Social Media Terms of Service |
Deliver Assessment 1: Knowledge Questions Instagram theme presentation Create BIO Activity |
03 |
Content Pillars, what are they? Growth and Engagement – capturing your audience BIO continued |
Content Pillars Activity
|
04 |
Understanding Social Media and its characteristics: Features and benefits of social media tools and applications Editing tools and applications Analytics and engagement tools Scheduling applications and how they are useful Code of Conduct and the difference between personal and professional use of SM
|
How to research a range of tools activity Review Industry related Codes of Conduct – what is included? Personal VS Professional online profiles Activity
|
| 05
|
Practical: Based on a Styling Brief produce an image for your professional Instagram |
Practical: Create Instagram Stories for profile |
06 |
Copyright, Privacy and Permissions laws Customer sensitive information Writing, Editing and Revising copy for comments and Language Styles Visual Assets to sit alongside posts and how to Copyright imagery
|
Social media platforms – function and engagement for Styling Writing activity: Copy Writing and Social Media Tone of Voice and Language Styles Target Audience Perspective
|
07 |
Hashtags Using Colour and Negative Space to enhance composition
|
Researching Hashtags Exercise Composition Activity Introduction to vloggers exercise |
08 |
Feedback Week - 1 on 1 Consultations |
|
09 |
Practical: based on a Styling Brief produce an image for your professional Instagram.
|
Assessment 1: Knowledge Questions Due Deliver Assessment 2: Social Media Research Practical: based on a Styling Brief produce an image for your professional Instagram.
|
10 |
Creating a Stylists Privacy Policies Copyright in industry How to engage with clients online The importance of online traffic and movement between multiple online platforms: creating a website |
Research Privacy Policies Deal with conflict online Activity Introduction to WIX website builder |
11 |
Building your Website tips and demonstration |
Start putting together your website |
12 |
Self-reflection and Evaluation Review the creative process How to apply feedback |
Personal reflection activity Work on Assessment Task 2 1 on 1 catch up to review progress
|
13 |
Practical: based on a Styling Brief produce an image for your professional Instagram.
|
Practical: based on a Styling Brief produce an image for your professional Instagram.
|
14 |
Social media strategies and how to market your business with a range of tools and applications |
Marketing strategies (case study research) Research tools and applications widely used in industry |
15 |
Review online platforms (content and copy) make adjustments and changes based on review with assessor. Presentation to Class of online presence (web and Instagram) |
Assessment 2: Social Media Research Due Review online platforms ensure the product is professional
|
16-17 |
FEEDBACK AND RESUBMISSION WEEK | 1 ON 1 CONSULTATIONS |
Learning Resources
Prescribed Texts
References
Other Resources
You will have access to the most updated versions of the required softwares we will use in this course.
Additionally, the University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
Overview of Assessment
Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.
This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
Assessment 1: Knowledge Questions - This assessment includes a set of knowledge questions relating to the ethical and professional standards relevant to operating social media platforms for your styling business. Due Week 9.
Assessment 2: Social Media Research - This research assessment requires you to source and interpret information, create a social media presence then style and post content to your profile to initiate online engagement. Due Week 15.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview