Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Study the latest in business marketing theories to understand customers, design product and brand strategies, and make informed decisions about pricing, promotion and distribution.
Compulsory studies in business-to-business marketing and global marketing encourage the practical application of theoretical concepts through activities.
In this four-year degree, you will build on your classroom learning through a compulsory industry placement undertaken in third year.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
In third year you will undertake a compulsory (full-time) industry placement through the Cooperative Education program where you will integrate work experience and networking with your learning activities at RMIT.
In addition you will undertake specialist marketing work-integrated learning courses like Business-to-Business Marketing and Global Marketing.
These courses may involve interaction and feedback from industry, the community, clients and/or practitioners. They are designed to develop your work-ready capabilities and your ability to analyse and manage information and contexts, resolve problems and communicate effectively in your future business career.
Industry experts provide guest lectures to expose you to current marketing practice and the use of sessional lecturers will allow you to engage with industry practitioners.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives chaired by Gerhard Vorster, Chief Strategy Officer, Deloitte. The Board creates a strategic bridge between the latest in technology and design thinking and business.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Graduates typically start their career in:
- brand management
- business-to-business marketing
- channel management
- interactive and direct marketing
- marketing research
- marketing communications
- product management and innovation
- public relations and advertising
- services marketing
- strategic marketing development
Professional recognition and accreditation
The Bachelor of Business (Marketing) (Applied) is accredited by the Australian Marketing Institute.
Students and graduates of the program are eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.
Completing a global mobility program can help you to stand out in the job market.
In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.
Global mobility options available for this program include:
- Global intensives
- First Year Study Tour
- Study abroad
- Student exchange
- Cross-campus study at RMIT Vietnam
- Cooperative Education Program international industry placements
- RMIT International Industry Experience and Research Program (RIIERP)
- Global Entrepreneurship and Internship Program (GEIP).
Find out more about international opportunities in the College of Business.