How to kick start your job search as a Marketing, Advertising or PR graduate

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How to kick start your job search as a Marketing, Advertising or PR graduate

Hear from the CEO of the marketing agency, Brand Catalyser, on steps to follow when beginning the job application process.

Understanding the ins and outs of the broad marketing and advertising industry can be a challenging task.

Recently, RMIT international students heard from Christie Ding, CEO of Brand Catalyser, about how to enhance their understanding of entering into the industry.

Christie shared her experience, insights into various career pathways, industry insights and job application tips.

Read on for steps you can use as guide when preparing for the job application process.

05 October 2022

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Students listening in on Christies' presentation

Students listening in on Christies' presentation

Before you start job hunting – conduct a self-assessment:

Conduct a self-assessment – decide what you want from your career.
Take a moment and consider what your passion is, there are so many roles out there.
Ask yourself questions such as: What job can you see yourself doing for a few years initially? What interests you and motivates you every morning? What topics in your course interest you to find out more?

Decide on agency or brand:

Consider whether you would like to work for an agency or brand, there’s no right or wrong! It’s a personal choice, Christie recommends researching what each provides, the team structures and job descriptions, to help you decide.
In agency work, you’ll likely work with a range of clients and brands, be across a diverse range of industries and be in a more fast-paced environment.
Working for a brand you’ll focus on the one industry, be able to recommend and implement changes more easily and you’ll usually have a more specific role.

Prepare your resume:

Highlight achievements from your previous work experience and explain the skills you acquired from completing projects, assignments or internships.

Prepare your portfolio:

If you have no previous experience, display highlights from assignments where you created campaigns, briefs or strategies for real brands. Recruiters will look at why you recommended certain things, how you prepared and executed the plan from scratch.
Pick items for your portfolio that you think are most representative of your skills and are diverse, e.g., video creation, snippets from assignments or graphic designs.

Start applying:

Research the top five brands and agencies you would like to work for. Check their LinkedIn pages to understand their teams, what their job descriptions are, and the type of work they produce.
Join in on networking events.
Use LinkedIn to search for and connect with recruiting agencies and hiring managers.

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