Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: GRAP5398C
Course Title: Interpret and respond to a design brief
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C4373 - Certificate IV in Photography and Photo Imaging
Course Contact: Nat Morawski
Course Contact Phone: +61 3 9925 5583
Course Contact Email: nat.morawski@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402 Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of design brief 1.2 Establish and clarify user or client for the proposed product/service to inform design decisions 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues 1.4 Source and evaluate information pertinent to design brief |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept to best meet design brief parameters 2.4 Refine options and select approach which best meets design brief requirements |
Element: |
3. Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at appropriate stages during design process as required 3.3 Present and explore different options and creative ideas with client when appropriate 3.4 Proactively seek and act on client feedback 3.5 Reach agreement on concept for work which complies with design brief |
Element: |
4. Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by accurate and complete documentation |
Element: |
5. Complete production of work |
Performance Criteria: |
5.1 Collect and/or organise required components for the work 5.2 Produce or monitor the production of work ensuring all parameters of design brief are met 5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief 5.4 Seek client approval for work where appropriate |
Learning Outcomes
On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.
Details of Learning Activities
Learning activities may include but are not limited to:
- class exercises to review discussions/lectures
- practical demonstrations in studio
- Blog/Wiki or other online discussion and participation
- analysis/critique of relevant reading material
- seminars/workshops
- design activities or projects
- group projects
- peer learning
- guest lecture/presentation
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects including peer/lecturer feedback
- visits to galleries and events
- practical placement
- simulated workplace activities.
Teaching Schedule
Design is a clustered course comprising of 2 units: Integrate colour theory and design processes (CUAACD401) and Interpret and respond to a design brief (BSBDES402)
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources
| Week 1 | 5 July | NO CLASSES |
|
| Week 2 | 12 July |
Delivery: Introduction to subject, assessments How designers and photographers work together Copyright Mood boards Class Activity: Mood board pitch to a designer |
Learning activity: Set up InDesign document with margins and columns, Paragraph Styles and placing images |
| Week 3 | 19 July |
Delivery: Colour theory – primary/secondary colours – warm/cold – saturated colours Colour theory in design – PMS colours – converting to CMYK and RGB Class Activity: Colour wheel Class Activity: Circus logo colour ways |
Learning activity: Selecting colours in InDesign and Illustrator |
| Week 4 | 26 July |
Delivery: A01 due what to submit Colour theory in design – colours in branding Class Activity: Casa da Musica logo colour ways |
A01 Colour in Design Due |
| Week 5 | 2 August |
Delivery: A02: briefing: NGV Poster brief Ad campaigns Class Activity: Find a standout ad campaign |
Learning activity: Understanding how advertising campaigns work |
| Week 6 | 9 August |
Delivery: Logo design – Type of logo – logo usage How the NGV logo works Class Activity: My favourite logo |
Learning activity: How logos and branding works with communication |
| Week 7 | 16 August | Delivery: Ideas generation |
Learning activity: Creating and responding to a design brief |
| Week 8 | 23 August |
Delivery: A02a due what to submit Working to specifications Media kits Assessment workshop Class Activity: Set up artwork to specifications |
A02a NGV Exhibition Research Due |
MID SEMESTER BREAK |
|||
| Week 9 | 6 September |
Delivery: Elements and principles of design Layout principles Class Activity: Critiquing ad layouts |
Learning activity: Identifying and understanding how layout works |
| Week 10 | 13 September |
Delivery: Working with type Class Activity: Formatting type |
Learning activity: Understanding ho designers use type to build the message |
| Week 11 | 20 September |
Delivery: Presenting to clients Class Activity: Set up InDesign doc with styles |
Learning activity: |
| Week 12 | 27 September |
Delivery: A02b due what to submit Assessment workshop Class Activity: Package InDesign |
A02b NGV Exhibition Design Due |
| Week 13 | 4 October |
Delivery: Magazine design – page layout Facing pages Master pages Class Activity: Page hierarchy activity |
Learning activity: |
| Week 14 | 11 October |
Delivery: Magazine design – pull quotes text wrapping Class Activity: Pull quotes Text wrap |
Learning activity: |
| Week 15 | 18 October |
Delivery: Magazine design – covers Class Activity: Incorporate masthead and image |
Learning activity: |
| Week 16 | 25 October |
Delivery: A03 due what to submit Package InDesign recap Class Activity: Export PDF with crops and bleed |
A3: Magazine Design due |
| Week 17 | 1 November |
Delivery: Review week Q&A Assessment catch up and help with any outstanding submissions |
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
Overview of Assessment
Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to develop and present your assessment.
Assessment Tasks
Please see Canvas for the specific details of your assessments.
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
| Sun, 1 Aug 2021 | Assignment Assignment 1: Colour in Design | due by 23:59 |
| Sun, 29 Aug 2021 | Assignment Assignment 2a: NGV Exhibition Research | due by 23:59 |
| Sun, 3 Oct 2021 | Assignment Assignment 2b: NGV Exhibition Design Project | due by 23:59 |
| Sun, 31 Oct 2021 | Assignment Assignment 3: Magazine Design | due by 23:59 |
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview