Course Title: Design and install visual merchandising displays

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: MKTG8024C

Course Title: Design and install visual merchandising displays

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email: samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Justin Compton

justin.compton@rmit.edu.au

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop skills and knowledge required to design and create visual merchandising displays for promotional purposes. You will develop the ability to review a visual merchandising concept to identify display objectives, and to build displays using a range of construction methods and materials. 

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER007 Design and install visual merchandising displays

Element:

1. Determine display requirements.

Performance Criteria:

1.1. Access and review a visual merchandising concept to determine display requirements.

1.2. Determine display purpose and desired messaging.

1.3. Identify scaling and spatial specifications and constraints that will impact display design. 

1.4. Access creative sources of information and research display trends to draw inspiration to inform display design. 

Element:

2. Design displays.

Performance Criteria:

2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards.

2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths.

2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.

2.4. Design displays that promote cross-selling and generate commercial benefit.

2.5. Design displays that are structurally sound and meet work, health and safety requirements.

2.6. Apply principles and elements of design to display designs.

2.7. Identify resources, materials and construction techniques required to build displays.

2.8. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.9. Produce visual representations of display designs.

2.10. Seek approval for display designs and make any required adjustments.

Element:

3. Install displays.

Performance Criteria:

3.1. Source materials and resources required to create displays.

3.2. Select appropriate time to build displays that minimises disruption to customers.

3.3. Apply construction techniques and use power tools to build displays. 

3.4. Ensure product availability at primary location.

3.5. Consider product grouping based on key features, price, size and type.

3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.

3.7. Finalise displays and adjust as required to ensure visual appeal is maximised.

3.8. Ensure finalised displays meet display design and work, health and safety requirements. 

3.9. Clean and tidy work area and remove excess materials and stock.

3.10. Dispose of waste to minimise environmental impacts.

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Design and Install Visual Merchandising Displays (Display Styling 1) will introduce students to the basics of display. Students will learn about the use of space and the fundamentals of creating displays for a variety of merchandise categories using a variety of different design elements.

Students will take part in class discussions, presentations, small group activities and individual activities. The students will engage in many practical exercise (displays) to develop their skills demonstrate their competency.

 


Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 

WEEK 1

  • Course Guide
  • Introduction to course and expectations
  • Equipment and tool kit overview
  • Tool Kit discussion
  • Introduce exercise 1 (Store Window Observation Report)
  • Introduce Exercise 2 (Father’s Day Window concept)
  • What is VM Presentation p/point
  • Discuss the Use of Space

WEEK 2

  • Father’s Day exercise Due & class discussion
  • Introduce exercise 3 (Pyramid Groupings) p/point

Show examples symmetric and asymmetric groupings

WEEK 3

  • Store Window Observation Report due to Canvas
  • Introduce Assessment Task A (Folio)
  • Introduce exercise 4 (Sign & Icon Display)
  • Introduce exercise 5 (Design Elements)

WEEK 4

  • Students show Pyramid Grouping displays x 4
  • Generate ideas/thumbnails and practice groupings for Design Elements
  • Introduce Assessment Task B (Retail Branded Displays)
  • Introduce exercise 6 (Colour Display) & presentation on colour

WEEK 5 

  • Discuss Planograms and Power Merchandising techniques -  Power Points
  • Introduce Assessment Task C (Retail Walls and Table
  • Discuss the positives & negatives of working in groups
  • Team leaders chosen
  • Roles allocated and documented
  • Planning

 WEEK 6

  • 1 on 1 Present concepts and mood boards for 1st Retail Branded Display
  • Introduce Exercise 7 (Selected Displays)
  •  Group Prep session for Retail Walls & Table  Brief
  • Individual  Prep Session on Retail Branded Displays

WEEK 7 

  • Design Elements Displays x 4 thumbnails due to Canvas
  • Prep session for Retail Walls & Table Brief
  • Wallsets & Table layouts due to Google Drive for discussion in this class

-  Chosen wall  sets & Table to be finalised

  •  Prep Session on Retail Branded Displays

WEEK 8

  • Install: Sign & Icon displays x 2
  • Install 1st Retail Branded Display
  • Colour Display Concept Due for discussion with teacher 1 on 1
  • Prep session for Retail Walls & Table Brief- OHS&S due to Google Drive for discussion in this class

WEEK 9

  • Selected Displays 4 Concepts Due
  • Prep session for Retail Walls & Table
  • Prep session for 2nd Retail Branded Display
  •  

WEEK 10

  • Prep session for 2nd Retail Branded Display
    • Retail Walls & Table Team Submission due to the Google Drive
    • Install 2 x selected Display

WEEK 11 

  •  Install 2 x Selected Display
  • Prep session for 2nd Retail Branded Display

WEEK 12

  • Retail Walls & Table store installation

WEEK 13

  • Install Colour Display
  • Install  x 2nd Retail Branded Display

WEEK 14

  • Install 1 x Selected Display
  • Retail Walls & Table Individual Submission Due to Canvas

WEEK 15

  • 2nd Retail Branded Display Submission to Canvas

WEEK 16

  • Folio Due Friday November 6th

 


Learning Resources

Prescribed Texts


References


Other Resources

Students are encouraged to develop their own Pinterest page and Instagram page They are also encouraged to follow stylists on Instagram etc.

Learning resources in the library include Inspiration Magazine, VM&SD Magazine, Other design magazines are also helpful resources for students.

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
 https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Visual Merchandising Subject Guide

http://rmit.libguides.com/visualmerchandising

 

Teachers will notify students of other resources during the course of the semester

 

 

 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include practical projects.

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive ongoing verbal feedback throughout the semester and during the practical sessions and written feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment Task A  - Folio Due Week 16

Your folio ( Assessment Task A ) is to include the following displays:

  • Colour  display
  • 4 x Selected Displays
  • 2 x Retail Branded Displays

Assessment Task B – Retail Branded Display  Due Week 14

Using a given retail brand you are required to produce and install 2 x displays.

Assessment Task C  - Retail Walls and Table Due Week 11

For this assignment you will design, plan, organize install and bump out and pack up a range of visual merchandising spaces. 

Each one of these assessments will be marked Satisfactory or Not Satisfactory. 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance 
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit on this policy go t

Course Overview: Access Course Overview