Course Title: Develop event concepts

Part B: Course Detail

Teaching Period: Term1 2024

Course Code: BUSM6669C

Course Title: Develop event concepts

Important Information:

N/A

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5401 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 99259236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sue Robinson

sue.robinson@rmit.edu.au

 

 

 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will learn the performance outcomes, skills and knowledge required to explore and refine ideas for event concepts, and to progress those concepts to the point where they can be made operational.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITEEVT030 Develop event concepts

Element:

1. Evaluate and explore needs and opportunities for events.

Performance Criteria:

1.1. Research and evaluate existing information that informs new concept development.

1.2. Expand the potential of new ideas by exploring a diverse range of opportunities.

1.3. Evaluate factors that impact event concept development.

1.4. Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.

Element:

2. Develop creative approaches to event concepts.

Performance Criteria:

 concepts.

2.1. Use creative thinking techniques to generate innovative and creative concepts.

2.2. Challenge, test and experiment with different concepts as part of a collaborative process.

2.3. Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.

2.4. Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

2.5. Evaluate and select strategies for achieving desired outcomes.

2.6. Identify resources required to achieve desired outcomes.

2.7. Present proposed concepts in an appropriate format.

Element:

3. Refine event concepts.

Performance Criteria:

3.1. Ensure concept development process is open to ongoing refinement and testing.

3.2. Seek input and feedback on concepts from relevant stakeholders.

3.3. Seek specialist advice on creative and technical aspects of proposals as required.

3.4. Compare concepts with best practice examples of similar products, programs, processes or services.

3.5. Use creative and practical criteria to determine advantages and disadvantages of different concepts.

3.6. Evaluate constraints on the realisation of concepts.

3.7. Refine proposals based on analysis and feedback.

Element:

4. Progress event concept to operational stage.

Performance Criteria:

4.1. Verify operational practicality and cohesiveness of the concept through consultation and analysis.

4.2. Develop implementation specifications from refined concept.

4.3. Present specifications to relevant parties for funding or approval.

4.4. Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.

4.5. Reflect on methodology used to generate concepts and ideas, and note possible future improvements.

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will include:

  • class exercises to review discussions/lectures
  • online discussion and participation
  • analysis/critique of relevant reading material
  • design activities or projects
  • peer learning
  • class presentations
  • group discussion
  • research
  • independent project-based work
  • ‘workshopping’ of student projects including peer/lecturer feedback


Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 

Week

Content

Activities

1

Introduction to the course, expectations and outcomes

Overview of assessement tasks

Discussion - Events in 2024, what do they look like?

Assessment Task 1 (AT1) briefing
  • Participate in team discussion about Events  
  • Commence working on AT1
  • Register to attend AIME Event Industry Trade Show

2

Attendance at  

  • Pay Pal Melbourne Fashion Festival (PPMFF)

 
  • Pay Pal Melbourne Fashion Festival 
  • Continue working on AT1

3

Discussion - Innovation V Creativity

Assessment Task 2  (AT2) briefing
  • Continue working on AT1

4

 Discussion - Event Concepts
  • Continue working on AT1
  • Commence work on AT2

5

 Discussion - Planning - Feasibilty /Budgets / Sustainabilty
  • Continue working on AT1
  • Continue working on AT2
  • AT1 Knowledge Quiz opened on canvas

 6

Discussion - Event Management 
  • AT1 Knowledge Quiz Submission to canvas
  • Continue working on AT2

7

 Assessment Task 2  (AT2) Workshop
  • Continue working on AT2

MID-SEMESTER BREAK 

8

 Assessment Task 3  (AT3) briefing
  • Continue working on AT2

9

 AT2 Presentations and Pitch to Peers                  
  • AT2 Submission to canvas

10

 Public Holiday - Anzac Day
  • Continue work on AT3

11

 Planning for AT3 - Studio time
  • Continue work on AT3

12

 Planning for AT3 - Studio time
  • Continue work on AT3

13

 Planning for AT3 - Studio time
  • Continue work on AT3

14

 AT3 Event
  • Evaluate AT3 Event

15

Finalise team and individual responses for AT3.
  • AT3 Submission to canvas

16

 Feedback and resubmission  

 

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 

 

 

 

 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Know How workshops
https://www.rmit.edu.au/students/study-support/workshops

The Study Support Hub One on One 
https://www.rmit.edu.au/students/study-support/study-support-hub

Fashion styling library guide;
https://rmit.libguides.com/c.php?g=928317&p=6710138


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Assessment Task 1: Teamwork makes the Dreamwork - This task is a short-answer knowledge assessment task designed to assess your knowledge relating to building workplace innovation and developing and implementing event concepts and event management plans. Due on canvas Week 6.

Assessment Task 2: Creative Event Concepts - Assessment two (2) requires you to prepare for two (2) events relevant to the fashion industry. For the first practical assessment, you must develop a preliminary event creative concept for two (2) different events, e.g. a fashion runway show, a fashion product launch etc. Due on canvas Week 9.

Assessment Task 3: Develop and implement event management plans - This assessment is the continuation in the event planning process previously started . Your task now is to define the planning requirements with further detail to produce a final event management plan. You will then hold the event – implementing your agreed plan and monitor and evaluate your results. Event delivered Week 14. Due on canvas Week 15.

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Clustered Unit:

This is a clustered unit and is comprised of three units of competency. They include MKTG8035C, EMPL5999C, BUSM8859C. These three units are delivered together and have shared assessments. More information can be found on Canvas.

 

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview