Course Title: Establish, negotiate and refine a design brief

Part B: Course Detail

Teaching Period: Term2 2023

Course Code: GRAP5409C

Course Title: Establish, negotiate and refine a design brief

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 

 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5401 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Rachel Howard
rachel.howard@rmit.edu.au
Shannon Meddings
shannon.meddings@rmit.edu.au

Nominal Hours: 65

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will be investigate styling fashion for media advertising campaigns according to a commercial brief. This includes interpreting the brief requirements, developing creative ideas, locating recourses and collaborating with a creative team to produce imagery for brand websites or e-commerce. 
This unit is delivered and assessed with BUSM6536C (BSBPMG430) Undertake project work and GRAP6974  (NAT10871002) Style fashion for media in response to a brief   

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	CUADES512 Establish, negotiate and refine a design brief
Element:	1. Establish design requirements
Performance Criteria:	1.1 Identify and make contact with required stakeholders for the design project, in addition to the client 1.2 Identify and source information and references required for design project 1.3 Undertake critical analysis of sources and extract key information to inform the design project 1.4 Determine overall objectives and parameters for design project in collaboration with client and other key stakeholders 1.5 Seek, review and act on information needed to inform constructive communication with client
Element:	2. Develop and refine design brief
Performance Criteria:	2.1 Develop concepts and ideas for inclusion in design brief 2.2 Undertake own analysis of concept and challenge ideas and approaches taken 2.3 Present ideas in applicable format/medium and discuss, debate and critically analyse in collaboration with key stakeholders 2.4 Re-evaluate and refine options based on own analysis and discourse with others 2.5 Establish and agree on final nature and scope of design brief with client and document details according to organisational policies, procedures and standards
Element:	3. Negotiate terms and conditions
Performance Criteria:	3.1 Negotiate and agree terms and conditions of brief in accordance with applicable organisational and professional standards 3.2 Clarify, agree and document roles and responsibilities of those involved in the project 3.3 Confirm agreements in writing in accordance with organisational policies and procedures 3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek required assistance

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities will include:

• class exercises to review discussions/lectures
• online discussion and participation
• analysis/critique of relevant reading material
• design activities or projects
• peer learning
• class presentations
• group discussion
• research
• independent project-based work
• ‘workshopping’ of student projects including peer/lecturer feedback

Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. 
Please check Canvas regularly as any updates will be communicated by your teacher. 

WEEK	TOPIC	ACTIVITIES
01	Introduction to course Course overview  Introduction and Discussion of Assessment 1, 2 & 3	Deliver Assessment 1: Respond to a Brief Intro to Styling for Print Media: Advertising Campaigns Media platforms / mediums Commercial styling Job opportunities What is a brief? What information is included Who is the client? Who are the stakeholders? Establishing rapport with the client Strategies Communication ‘The Pitch’ Delivery of outcomes
02	Styling for Web: E-Commerce Styling	What is e-commerce Discuss purpose, audience and reach Activity: e-commerce styling research Activity: Create mood boards for concept and resources required. Present to class.
03	Project Management	Project Management Procedures, processes and responsibilities that are relevant to managing a project Creating a Project Plan Deliverables Timeline Resource requirements
04	Resource Management	Resource Management Props Negotiating prices Budget Maintaining the Project Plan Updating timelines and changes to project Contingencies Maintaining budget constraints Communication with client
05	Advertising Campaigns: The Poster	Assessment 1 Due Deliver Assessment 2: Produce Print Media Exploration of styling in Print Media and Advertising Campaigns Advertorials The Poster Collateral Activity: Research posters – the application and context (e.g. diptych, triptych, colours, negative space, talent, design) Activity: Research collateral campaigns Building your team of collaborators Preparation for Stakeholder / Client meetings
06	Liaising with Stakeholders and collaborative team	Stakeholder Meeting Template 1 Completed in class Team meetings Organise and conduct team meetings for assessment
07	Concept Proposals	Concept Proposals Presented Stakeholder Meeting Template 2 Completed in class
08	Formative feedback sessions	reflection and progress sessions
09	Invoicing	Creating an Invoice Documenting hours Terms and Conditions Getting paid Follow up team meetings for assessment
10	Advertising Campaigns: The Promotional Video	Assessment 2 Due Deliver Assessment 3: Create a Promotional Video Intro to Styling for Film and TV: Props Costume / wardrobe Art Direction Set Design Film and TV trends – how has this sector changed? What is a Show Reel? Activity: Research and discover 3 different styles in class and describe and analyse their brand identity. Story boarding processes What is a story board? How to design cells Activity: Story Board – research, brainstorm and explore different ideas for your promotional video
11	Developing the Project Plan	Your Style Formula: What is your brand identity? How do you want to be represented as a stylist? Creating a narrative with still and moving imagery Developing a Project Plan Deliverables Work breakdown Timelines Budget WH&S / Risk Management Reporting and record keeping Resources Online Project Management Tools Excel Online
12	Concept Proposals	Concept Proposals Presented Stakeholder Meeting Template 1 Completed in class
13	Monitoring and Maintaining the Project	Stakeholder Meeting Template 2 Completed in class Monitoring the Project
14	Self-Evaluations	Stakeholder Meeting Template 3 Completed in class Sign off for final edits Reflection and review process
15	Presentations	Assessment 3 Due Present the final Promotional Video in class and receive feedback
16 - 17	Feedback Week

Learning Resources

Prescribed Texts

References

Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Know How workshops
https://www.rmit.edu.au/students/study-support/workshops

The Study Support Hub One on One 
https://www.rmit.edu.au/students/study-support/study-support-hub

Fashion styling library guide;
https://rmit.libguides.com/c.php?g=928317&p=6710138

 

Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment

 

Assessment Tasks

Assessment Task 1: Respond to a Brief
This assessment has two parts.
Part 1 - You will answer a set of knowledge questions relating to the procedures, processes and responsibilities that are relevant to managing a project and styling fashion for media
Part 2 - You will read a case study & interpret a brief provided by a commercial company, You will then develop a project plan and style images for the company's website.
Due Week 5

Assessment Task 2: Produce Print Media
You will design, style and produce a Poster as part of an Advertising Campaign for an accessory brand. The effective execution of your print media collateral will require the establishment of design requirements, consultation with the creative team, development of the design brief and execution of the project plan. You will be required to review your final outcomes.

Due Week 10

 

Assessment Task 3: Create a Promotional Video
This assessment has two parts.
Part 1 - You will answer a set of knowledge questions relating to the styling, production and implementation of a design brief.
Part 2 - You will manage the process of creating a 1-3 minute video that promotes/advertises your Styling Portfolio. This process involves developing a design brief and concept proposal, executing the production process and final review of  the project.
Due Week 15

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc. 
https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview