Bachelor of Business students immersed in industry experience

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Bachelor of Business students immersed in industry experience

Caitlin McCabe, a third year Bachelor of Business Professional Practice student, is broadening her skills through an internship with Mercedes Benz.

Caitlin McCabe started her university career studying the Bachelor of Marketing (Applied).

However, at the start of her third year in the course, RMIT College of Business and Law (COBL) began to offer a new, more flexible Bachelor of Business, and Caitlin elected to transition to this new degree.

Marketing was always something that interested Caitlin and COBL’s new Bachelor of Business offered the best of both worlds in its coursework.

“The world of business has always interested me, and I am also quite a creative person,” she said.

“This course has allowed me to divulge both interests in an exciting and meaningful way."

"Some subjects allow for more critical and analytical thought, and some allow for more creative expression.”

As a student from another state, moving for university wasn’t a decision made lightly. RMIT was my top choice, not only for the degrees on offer but also location

“It doesn’t get much better than being in the middle of the city!”

The four-year Bachelor of Business Professional Practice still includes an applied component to the degree, enabling the students to gain real-life, industry experience.

RMIT Student Caitlin McCabe

Caitlin moved to Melbourne for university from Canberra and said she chose RMIT because she liked the course offerings and structure.

Caitlin was able to undertake an internship with Mercedes Benz in the marketing department, a position advertised through RMIT, on the RMIT career hub.

“The industry-based nature of the course allowed for practical experiences, which aided me in the transition to working in a marketing department,” she said.

“One opportunity I had was briefing the team on a Father’s Day campaign.

“The process for this was closely aligned to what I had studied throughout my course.”

Working full-time in the Mercedes Benz office was a big adjustment for Caitlin, who previously had never worked in a corporate setting.

“As an intern, my role would look so different week-to-week with different tasks and projects,” she said.

“My main tasks included assisting on campaigns and ensuring the marketing assets fit within specified guidelines.”

As of June 2022, Caitlin has been working as a Brand and Content Assistant at Mercedes Benz, a promotion from her internship.

This role, as well as her internship, are both in part due to skills Caitlin has learnt and refined through her Bachelor of Business Professional Practice coursework.

Caitlin believes the applied component of her course is invaluable in setting yourself up for success in the industry.

“The fact that RMIT offers internship opportunities external to your core studies is crucial to not only get industry experience, but also to set yourself up for your future career by differentiating yourself from other graduates.”

13 October 2022

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