Course Title: Design and install visual merchandising displays
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: MKTG8024C
Course Title: Design and install visual merchandising displays
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email: samuel.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Justin Compton
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop skills and knowledge required to design and create visual merchandising displays for promotional purposes. You will develop the ability to review a visual merchandising concept to identify display objectives, and to build displays using a range of construction methods and materials.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER007 Design and install visual merchandising displays |
Element: |
1. Determine display requirements. |
Performance Criteria: |
1.1. Access and review a visual merchandising concept to determine display requirements. 1.2. Determine display purpose and desired messaging. 1.3. Identify scaling and spatial specifications and constraints that will impact display design. 1.4. Access creative sources of information and research display trends to draw inspiration to inform display design. |
Element: |
2. Design displays. |
Performance Criteria: |
2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards. 2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths. 2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product. 2.4. Design displays that promote cross-selling and generate commercial benefit. 2.5. Design displays that are structurally sound and meet work, health and safety requirements. 2.6. Apply principles and elements of design to display designs. 2.7. Identify resources, materials and construction techniques required to build displays. 2.8. Identify opportunities to create cost-efficiencies and maximise use of resources. 2.9. Produce visual representations of display designs. 2.10. Seek approval for display designs and make any required adjustments. |
Element: |
3. Install displays. |
Performance Criteria: |
3.1. Source materials and resources required to create displays. 3.2. Select appropriate time to build displays that minimises disruption to customers. 3.3. Apply construction techniques and use power tools to build displays. 3.4. Ensure product availability at primary location. 3.5. Consider product grouping based on key features, price, size and type. 3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self. 3.7. Finalise displays and adjust as required to ensure visual appeal is maximised. 3.8. Ensure finalised displays meet display design and work, health and safety requirements. 3.9. Clean and tidy work area and remove excess materials and stock. 3.10. Dispose of waste to minimise environmental impacts. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Design and Install Visual Merchandising Displays will introduce students to the basics of display. Students will learn about the use of space and the fundamentals of creating displays for a variety of merchandise categories using a variety of different design elements.
Students will take part in class discussions, presentations, small group activities and individual activities. The students will engage in many practical exercise (displays) to develop the skills to demonstrate competency.
Learning activities will take place this semester with a blended classroom model using industry standard tools and resources. Some classes maybe scheduled to be on campus, and some may be in a remote (virtual) learning mode online.
Refer to your Course schedule and Canvas shells for specific information on how each of your courses is delivered this semester.
You will also be required to undertake independent study.
Reference mode of delivery for this course is a blended approach.
On campus class activities will include:
• Tutorials and project-based work
• Group discussion
• Teacher directed activities/projects
• Class presentations
• Independent project-based work
• Site visits (observations)
• Studio Practice
Virtual In-class activities will include:
• Tutorials and project-based work
• Group discussion
• Teacher directed activities/projects
• Class presentations
• Online research
• Independent project-based work
• Site visits (observations)
• Studio Practice
Out-of-class activities will include:
• Online investigation
• Independent project-based work
• Gallery/Exhibition visits
Teaching Schedule
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
Please note: Your Assessment Task due dates are highlighted in bold
WEEK 1
Introduction to course and expectations
Introduce Exercise 1 (Store Window Observation Report)
Introduce Exercise 2 (Father’s Day Window concept)
WEEK 2
Father’s Day exercise Due & class discussion
Trend Forecasting document
Introduce exercise 3 (Pyramid Groupings) p/point
WEEK 3
Store Window Observation Report due to Canvas
Presentation on Design Elements & Principles
WEEK 4
Presentation on Colour / Inspiration, Material & Brand Boards
WEEK 5
Introduce Assessment Task 3 Promotional Display
WEEK 6
Life Style Display Part 1 Due- submit to canvas
WEEK 7
Life Style Display Part 2 Due - submit to canvas
WEEK 8
Discuss Planograms and Power Merchandising techniques - Power Points
WEEK 9
Promotional Display Part 1 Due - submit to canvas
WEEK 10
Promotional Display Part 2 Due - submit to canvas
WEEK 11
Retail Walls & Table Individual Submission Due for Team Discussions
WEEK 12
Install Lifestyle Display - submit to canvas
Knowledge Quiz recap
WEEK 13
Install Promotional Display - submit to canvas
WEEK 14
Install Retail Walls &Table as a team / Due - submit to canvas
WEEK 15
Knowledge Quiz Due
WEEK 16
Resubmissions if applicable
Learning Resources
Prescribed Texts
References
Other Resources
Library support
The University Library has extensive resources for Interior Visual Merchandising students.
The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/visualmerchandising
The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian https://www.rmit.edu.au/library/study/referencing
Study and Learning support
Would you like to get better at studying, writing, or researching for your assignments?
The Library has everything you need to develop your academic skills, improve your marks and save time.
https://www.rmit.edu.au/students/study-support/study-support-hub
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include practical projects.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment Task 1 Knowledge Quiz Due Week 15
Assessment Task 2 Life Style Display Due Week 12
Assessment Task 3 Promotional Display Due Week 13
Assessment Task 4 Retail Walls & Table Display Due Week 14
Note: full briefs, assessment details and rubrics for each task are available in Canvas
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
Assessment / Late Submission
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
This course is delivered in accordance with competency-based assessment.
CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment
SEC: Stopped engagement in course
WDR: Withdrawn from course
All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.
Please see following access for the details on applying for extension of time to assessments;
Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work
Equitable assessment arrangements (EAA);
If your work is incomplete, you are strongly encouraged to submit your work on the due date, in order to meet the submission requirements. Should it be below competency you may be asked to resubmit within 5 working days.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available from the course contact person
Other Information
Attendance
The major learning experience involves studio-based exercises, demonstration and production.
It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Canvas
Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback;
https://www.rmit.edu.au/students/support-and-facilities/it-services-for-students/canvas
Student feedback at RMIT:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
The following link is an outline and ways that you will receive your feedback at RMIT;
Student Progress Monitoring
Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Please see following access to the Student progress policy webpage; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress
Submitting Assessments onto Canvas
Here is a guide to submitting assessments on Canvas; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/submitting-assessments-in-canvas
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Please see following access for more information on Academic Integrity at RMIT; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
IT orientation
It's time to get ready; https://www.rmit.edu.au/students/new-student-guide
Get involved in student life at RMIT
ajor learning experience involves studio-based exercises, demonstration and production.
It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Canvas
RMIT Un
Attendance
The major learning experience involves studio-based exercises, demonstration and production.
It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Canvas
Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback;
Student feedback at RMIT:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
The following link is an outline and ways that you will receive your feedback at RMIT;
policy go t
Course Overview: Access Course Overview