Course Title: Design and install visual merchandising displays
Part B: Course Detail
Teaching Period: Term1 2023
Course Code: MKTG8024C
Course Title: Design and install visual merchandising displays
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: City Campus
Program: C5381 - Diploma of Visual Merchandising
Course Contact: Jenny Crowley
Course Contact Phone: +61 3 9925 4759
Course Contact Email: jenny.crowley@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Justin Compton
Nominal Hours: 80
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop skills and knowledge required to design and create visual merchandising displays for promotional purposes. You will develop the ability to review a visual merchandising concept to identify display objectives, and to build displays using a range of construction methods and materials.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER007 Design and install visual merchandising displays |
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Element: |
1. Determine display requirements. |
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Performance Criteria: |
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Element: |
2. Design displays. |
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Performance Criteria: |
2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards. 2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths. 2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product. 2.4. Design displays that promote cross-selling and generate commercial benefit. 2.5. Design displays that are structurally sound and meet work, health and safety requirements. 2.6. Apply principles and elements of design to display designs. 2.7. Identify resources, materials and construction techniques required to build displays. 2.8. Identify opportunities to create cost-efficiencies and maximise use of resources. 2.9. Produce visual representations of display designs. 2.10. Seek approval for display designs and make any required adjustments. |
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Element: |
3. Install displays. |
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Performance Criteria: |
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Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place this semester with a blended classroom module using industry standard tools and resources.
Refer to your Course schedule and Canvas shells for specific information on how each of your course is delivered this semester.
You will also be required to undertake independent study. Reference mode of delivery for this course is a blended approach.
On campus class activities will include:
- Tutorials and project based work
- Group discussion
- Teacher directed activities/projects
- Class presentations
- Independent project-based work
- SIte visits (observations)
- Studio Practice
Out of class activities will include:
- Online investigation
- Independent & group project-based work
- Gallery / Exhibition/ Store visits
Teaching Schedule
Compulsory WIP (Work in Progress)
Throughout this course there are associated learning activities or exercises that are compulsory.
They will be identified as a Compulsory WIP.
These exercises/activities must be completed in a timely manner as indicated in the weekly schedule to allow you to build knowledge and progress to the formal assessment.
Even if you complete and pass the formal assessment, if you haven’t completed the WIP you are unable to pass this course overall.
Whilst all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check canvas regularly as any updates will be posted in announcements.
| Semester 1 | Class Content | Assessment Tasks Due |
| Week 1 |
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Poster suspension practice/exercise Compulsory WIP |
| Week 2 |
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Exercise 3 Compulsory WIP (Pyramid Groupings) p/point |
| Week 3 |
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Exercise 4 Compulsory WIP Design Elements & Principles |
| Week 4 |
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| Week 5 |
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| Week 6 Labour Day no class |
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| Week 7 |
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| Week 8 |
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| Week 9 |
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| Mid Semester Break |
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| Week 10 |
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| Week 11 |
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| Week 12 |
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Assessment Task 2 Due |
| Week 13 |
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Assessment Task 1 Due Assessment Task 3 Due |
| Week 14 |
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Assessment Task 4 Due Team A |
| Week 15 |
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Assessment Task 4 Due Team B |
| Week 16 |
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Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources for Visual Merchandising students.
The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/visualmerchandising
The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian https://www.rmit.edu.au/library/study/referencing
Study and Learning support
Would you like to get better at studying, writing, or researching for your assignments?
The Library has everything you need to develop your academic skills, improve your marks and save time.
https://www.rmit.edu.au/students/study-support/study-support-hub
Prescribed Texts
None
References
Pintrest, Instagram, VM&SD Magazine, Inspiration Magazine
The recommended reference for this course is the Harvard style (VM)
https://www.rmit.edu.au/library/study/referencing/referencing-guides-for-printing
Rule:
Author's Last name, First name. Year. Title of Book: Subtitle of Book. Place of Publication: Publisher's Name.
Example:
Webb, Jela. 2008. Strategic Information Management: A Practitioner's Guide. Oxford: Chandos.
You are advised to look on Canvas for ongoing updated information.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks include practical projects.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment Task & Compulsory WIPS Due Dates:
Compulsory WIPS:
Poster Suspension Exercise Due Date Week 2
Exercise 3 Pyramid Groupings Due Date Week 4
Exercise 4 Design Elements & Principles Due Date Week 5
Assessment Tasks:
Assessment Task 1 (AT1) .Knowledge Quiz Due Week 13
Assessment Task 2 (AT2) Life Style Display Due Week 12
Assessment Task 3 (AT3) Promotional Display Due Week 13
Assessment Task 4 (AT4) Retail Walls & Table Due Weeks 14 & 15
Note: full briefs, assessment details and rubrics for each task are available in Canvas
All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.
Assessment / Late Submission
This course is delivered in accordance with competency-based assessment.
CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment
SEC: Stopped engagement in course
WDR: Withdrawn from course
All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.
Please see following access for the details on applying for extension of time to assessments;
Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work
Equitable assessment arrangements (EAA);
If your work is incomplete, you are strongly encouraged to submit your work on the due date, in order to meet the submission requirements. Should it be below competency you may be asked to resubmit within 5 working days.
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above)
Other Information
Attendance
The major learning experience involves studio-based exercises, demonstration and production.
It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Canvas
Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback;
https://www.rmit.edu.au/students/support-and-facilities/it-services-for-students/canvas
Student feedback at RMIT:
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
The following link is an outline and ways that you will receive your feedback at RMIT;
Student Progress Monitoring
Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Please see following access to the Student progress policy webpage; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress
Submitting Assessments onto Canvas
Here is a guide to submitting assessments on Canvas; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/submitting-assessments-in-canvas
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Please see following access for more information on Academic Integrity at RMIT; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course:
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
IT orientation
It's time to get ready; https://www.rmit.edu.au/students/new-student-guide
Get involved in student life at RMIT
Course Overview: Access Course Overview