Course Title: Develop and implement a sales or marketing strategy for fashion or textile items

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: MKTG8003C

Course Title: Develop and implement a sales or marketing strategy for fashion or textile items

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C6165 - Advanced Diploma of Textile Design and Development

Course Contact: Betty Kanzurovski

Course Contact Phone: +61 3 99259232

Course Contact Email: betty.kanzurovski@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Rohani Osman

rohani.osman@rmit.edu.au


Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will explore how to develop and implement a sales and marketing strategy for a textile design, textile range and/or textile product. You will investigate the manufacturing processes for textile designs and products in both the domestic and international markets. You will investigate market trends that impact sales and marketing plans and work both individually and as part of a small team to review procedures and financial data.

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:

  • MSTGN5008 Identify opportunities in the TCF market 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

MSTGN6001 Develop and implement a sales or marketing strategy for fashion or textile items

Element:

1 Prepare to develop a sales or marketing strategy

Performance Criteria:

1.1 Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy 1.2 Research market trends and analyse issues related to workplace 1.3 Analyse production and marketing practices, and workplace procedures, and their effects on workplace 1.4 Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available 1.5 Identify and prioritise sales and marketing strategies in order to optimise sales and profit

Element:

2 Develop a sales or marketing strategy

Performance Criteria:

2.1 Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy 2.2 Determine components of the strategy and a time frame to optimise its effectiveness 2.3 Liaise with relevant personnel and seek external specialist advice, where applicable 2.4 Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

Element:

3 Implement and monitor sales or marketing strategy

Performance Criteria:

3.1 Coordinate relevant personnel to implement sales and marketing strategy 3.2 Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes 3.3 Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target. 3.4 Monitor implementation of strategy to establish overall performance.

Element:

4 Review and report on sales or marketing strategy

Performance Criteria:

4.1 Maintain records of sales or marketing strategy activities and prepare reports 4.2 Conduct review of sales and marketing strategy outcomes and assess results 4.3 Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place 4.4 Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will have a working knowledge of the language and terminology commonly used in sales and marketing plans and will be able to analyse, monitor and review identified business goals and market trends that impact and drive these strategies for increased sales and/or profits.


Details of Learning Activities

This cluster unit will be blended delivery online via Canvas and face to face
In this course you will participate in the following learning activities:

  • class exercises to review discussions/lectures
  • practical demonstrations in studio
  • analysis/critique of relevant reading material
  • guest lecture/presentation
  • peer teaching and class presentations
  • group discussion
  • independent project based work
  • ‘work-shopping’ of student projects including peer/lecturer feedback
  • simulated workplace activities.


Teaching Schedule

Note: While your teacher will attempt to cover all the activities in this schedule, the weekly order is subject to change depending on class needs and availability of resources.

Session

Class content

Assessment

1

Overview of course

Briefing AT1

Introduction to marketing and Customer profile presentation and activities.

 

2

Students to report back about the stores they went to visit

Briefing AT3

The marketing mix

 

3

Conducting market research

 

4

Business goals and objectives

 

5

Student presentations of business overview

Market segmentation

Student presentations

6

Product/service marketing features

Assessment task 1 due

7

Positioning strategy

 

8

Marketing strategies

Promotion and advertising


 

9

Branding

Assessment task 2 due

10

Branding cont’d

 

11

Individual tutorials; feedback for feasibility study

 

12

Customer service

Guest speaker TBC


13

Digital and social media marketing

 

14

Digital and social media marketing cont’d

 

15

Student presentations of branding package

Student presentations

Assessment task 3 - PART A due

16

Student directed learning activities to complete AT3

 

Assessment task 3 - PART B due


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

The Library provides guides and subject specialist help via your Liaison Librarians. A list of references and Print outs will be provided in class


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment


Assessment Tasks

This unit is assessed with MSTGN5008 Identify opportunities in the TCF market

 

 

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. You should refer to the assessment brief which is available on Canvas for full assessment criteria


Assessment Schedule

 

AT1 - MARKET RESEARCH REPORT       DUE:  WEEK 6


AT2 - FEASABILITY REPORT                 DUE:  WEEK 9     


AT3 - MARKETING STRATEGY PLAN

PART A      DUE:  WEEK 15

PART B      DUE:  WEEK 16



Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback: 
You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress

Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

https://www.rmit.edu.au/students/student-essentials/assessment-and-results/adjustments-to-assessment

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-results/academic-integrity

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now requires to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview