This campaign was very different from the Cancer Council‘s current approach, with Fleur pursuing a more positive, values-based angle that empowered the end user instead of scaring them.
“Through target audience research and knowing members of the audience personally, I didn’t believe that a scare campaign would resonate in the same way as a more positive campaign about making better choices,” Fleur said.
Fleur credited her WIL experience for giving her a diverse range of communications and marketing experiences and allowing her to explore the different creative pathways for a career in communications.
“The WIL projects also gave me the experience to work with live briefs, and raised the stakes in terms of final outcomes, encouraging my class to create a final product intended for real clients to view it,” she said.
Fleur’s tenacity and work ethic led to her being nominated and ultimately awarded the 2023 Vocational Education (VE) Student of the Year Award.
“Winning the award has been quite surreal and impacted my life greatly,” Fleur said.
To be recognised in this way has been incredibly rewarding and has given me lots of valuable experiences, such as being nominated for the Victorian Training Awards for the Vocational Education Student of the Year.
Fleur particularly liked that through winning the award, she was able to share her work with bigger audiences.
“The experience of winning this award has been incredible, as I have been able to demonstrate the benefits of WIL whilst being an advocate for Vocational Education, which has been my biggest takeaway from the diploma.”
One such forum where Fleur was able to speak about her work was the recent VE staff town hall, where she presented to Deputy Vice-Chancellor Vocational Education Mish Eastman and College of VE staff at Storey Hall.
Fleur spoke about her experience completing her WIL projects and her pathway from VE to Higher Education (HE).
“It was an amazing experience presenting my work at the town hall, as I was able to share my achievements with the College staff, and learn about the future of VE at RMIT,” she said.