From the Essendon Education Academy to AFL: Blake's journey to success

From the Essendon Education Academy to AFL: Blake's journey to success

Discover how Blake, an Essendon Education Academy graduate, leveraged his education and passion for AFL to land his dream job in the industry.

Blake graduated from RMIT’s Essendon Education Academy (EEA) in 2022 to score a job in the world of the Australian Football League (AFL). He’s now kicking goals as a digital coordinator at Essendon Football Club. 

His journey is not just a career breakthrough but a testament to the power of education and passion.  

"What I love most about footy - and sport in general – is how well it lends itself to tell stories that have an emotional impact on people,” said Blake. 

His love for AFL and storytelling led him to EEA, where he found the perfect blend of academic rigour and practical experience. 

"Early on, I just wanted some clarity around my career interest of working in sport.” 

Much like the Work Integrated Learning (WIL) experiences central to RMIT, Blake found the WIL projects at EEA incredibly rewarding. 

"Navigating the entire AFL and AFLW season was the most exciting project," he said. 

These real-world projects allowed Blake to apply his skills in dynamic scenarios, significantly elevating his learning experience.

If you’re willing to go looking for opportunities, the EEA experience will give you a massive advantage in progressing your career.
Essendon Academy thumbnail Blake with Deputy Vice Chancellor VE & Vice President Mish Eastman.

Blake credits his time at RMIT for preparing him for professional life. 

"Approach the course with a wide lens," he advises, emphasizing that it prepares you for working in all types of industries. 

He also shared his experience with one of the course instructors, emphasising the importance of having a good mentor during your studies. 

"Having Esteban Franco as a teacher was most helpful. He's really good at identifying people’s skills and encouraging you to hone in on your strengths."

Blake has some sage advice for those about to graduate from EEA.

"Make yourself as available as possible, stay flexible, and be willing to take whatever comes your way. 

“Look for feedback from staff members and teachers on how to improve.”

His advice for future graduates is clear: be open, be flexible, and never stop learning. With these principles, Blake believes that the sky is the limit for what the next generation of EEA graduates can achieve.

Story: Giulio Mancuso

15 September 2023


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