Business Students Help Medibank Find New Ways to Attract and Retain Customers

Students studying a Bachelor of Business have had the opportunity to present their final Work Integrated Learning (WIL) outcomes to industry stakeholders at the Medibank HQ in the Docklands.

Five student groups presented their solutions to the problem, how do Medibank help their customers to see the value-added benefits within their products, to ultimately retain them?

The students were also invited to a networking session after their presentations where they could engage with Medibank staff in an out-of-the-classroom setting.

Ben Tully, a second-year Business student, found the experience of presenting to Medibank gave him a real insight into how big businesses function.

“I found the environment when we presented today to be really warm and welcoming... The people at Medibank just said, hey we’re here to listen,” he said.

“It was reassuring to see that you can never be too creative when coming up with solutions to a problem.”

Students sit on chairs watching a project team present at a lectern in front of a projection screen.

The Bachelor of Business students presented their final solutions to a problem posed by Medibank stakeholders.

Ben said he felt industry experiences such as this are more engaging than other coursework, as he is able to work on real-world problems and solutions, as opposed to hypothetical case studies.

“I feel like the business degree at RMIT has given me a taste of making meaningful change in the modern business world,” he said.

Another student who presented to the Medibank staff was first-year Business student, Chloe Tsetis.

She found the opportunity of showcasing her work nerve-wracking, but rewarding as it was a great learning experience for her future career.

“Speaking in front of a group of professionals so early in our career was a great way to gain practice and perspective,” she said.

"This will really help our business journey and how we speak in front of larger audiences.”

2 women and 2 men pose standing side-by-side, 2 of them are holding certificates.

Chloe Tsetis and her project partner, Mathew Gordon, with Konrad Peszynski, Bachelor of Business Program Director and Susan Cullen, Senior Partnerships Manager, Medibank.

Chloe said the WIL project presented some challenges that she enjoyed working through and learning how to manage.

“One challenge we faced was working out the pricing for the plan we created, and making sure it would be a feasible option for Medibank to take on,” she said.

This experience of creating solutions that can actually be applied to real-life business instead of hypothetical situations is really beneficial for my long-term career.

Susan Cullen, a Senior Partnership Manager at Medibank, was one of the stakeholders the students presented to.

She highlighted the reciprocal relationship between the Business students and Medibank, saying that while the students were gaining valuable industry experience, Medibank could also receive insight into the students’ experience with their products.

“Having the RMIT students come to Medibank’s office really brings to us the insights of potential customers,” she said.

“It really helps us to understand how they view Medibank and what their experiences are with private health insurance.”

The Medibank staff who listened to the students’ showcase all commented on the calibre of the depth of thinking, presentation skills and methodology behind the solutions.

Find out more about the industry experiences RMIT offers through the Bachelor of Business.

Story: Sheridan Van Gelderen

10 July 2023

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Business Students Help Medibank Find New Ways to Attract and Retain Customers