With advances in technology and AI accelerating at a rapid pace, many are questioning the future of humans in our increasingly digital working environment, according to RMIT media and communication alum Monique Zytnik.
In her recently published book, Monique offers an innovative take on technology with a human-centric approach.
Rather than envisioning a future where humans reimagine their position among AI, Internal Communication in the Age of Artificial Intelligence explores how business leaders can thrive by harnessing advances in technology and AI in their communication without losing their human touch.
The book offers practical tools and insights to enhance internal communication strategies that engage and align employees, fostering a resilient and adaptive corporate culture.
An unconventional beginning
It was in her earlier career as a physiotherapist when Monique discovered the importance of communication in practice.
“It was when I started treating clients that I realised the importance of motivation and persuasion for getting results. This fascinated me and I pivoted my career,” she said.
Following her curiosities and taking the leap to make such a big career change did not come without its challenges.
Coming from a science background, Monique said she had to make her case for joining the course.
“When I applied to do my postgraduate studies, I had to promise the head of the school that I would make my profession and RMIT proud. I hope I have done this.”
Monique completed both a Postgraduate Diploma in Public Relations and a Masters in Communication (PR) at RMIT, which became the important first step on her path towards being one of the leading voices in internal communication.
“A good degree will give you the essential foundation and the rest is up to you,” she said, suggesting there’s more to the university experience than your courses and studies.
Human connections
Monique established a valuable network through RMIT, building a good working relationship with her lecturers and fellow alumni – connections that continued to flourish in the years after she graduated.
“At the time of writing my thesis I moved overseas and my supervisor was great in working with me remotely,” she said.
“Video calls were still a bit of a novelty back in 2010! A few years later he visited me in Berlin with his wife and we got to meet in person.
“I’ve also kept in contact with other lecturers, and it has been wonderful having their support over the years,” Monique said.
For those students interested in public relations, “you should remain curious and make connections.”
“The real world is a whole other level than the theory you learn at uni – you need both to be successful,” she said.
Pathway to success
Since graduating from RMIT, Monique has worked internationally in both the private and government sector, presented on good practice communication at world conferences, and guest lectured at universities.
She regularly shares her knowledge through communication industry publications and podcasts, drawing on her experience working in, and consulting for, global organisations including ebay, DHL Group, SBS Radio Australia, and the LEGO Foundation.
Monique is currently teaching a course on Internal Communication at Quadriga University in Berlin, where she currently lives.
Learn more about Monique’s book Internal Communication in the Age of Artificial Intelligence.
https://www.moniquezytnik.com/books/internal-communication-in-the-age-of-artificial-intelligence
Story: Hannah Raymond
