Pivoting ahead of industry trends
When Jamil spied a new way of doing business, he turned his career in a totally new direction at Optus.
“I was quickly able to identify where the trends were going and I saw this surge in digital,” he said.
“What’s been apparent is that automation is key for improving processes and reducing costs. It also allows people to focus on other projects or do a bit more strategic thinking than they have in the past.
“With other organisations it’s been around personalisation, so they’re looking at various ways of doing A/B testing and that can be based on different customer segments or habits.”
After moving back to Melbourne from New South Wales, Jamil decided to take a year off to spend time with his young family. He returned to the workforce as a managing consultant for Mastercard, a role that gave him a close look at the payments space.
“I really got an inside view of how markets were behaving, which industries were booming and which ones weren’t,” he said.
“We found that the payment landscape is quite fragmented. Currently in the global market you’ve got buy now pay later, QR, cryptocurrency, one-click checkout, default payment gateways and payment processes.”
Jamil launched his own business, GrowPay, in July 2021 to address gaps in the payment market for merchants.