STAFF PROFILE
Umair Akram
Position:
Senior Lecturer, Digital Marketing
College / Portfolio:
College of Business and Law VN
School / Department:
VNM|The Business School
Email:
umair.akram@rmit.edu.vn
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Halibas, A.,Nguyen, A.,Akbari, M.,Akram, U.,Do, M. (2023). Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions In: Journal of Consumer Behaviour, 22, 1237 - 1264
- Fulop, M.,Topor, D.,Capusneanu, S.,Ionescu, C.,Akram, U. (2023). Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions In: Eastern European Economics, 61, 591 - 613
- Bashir, S.,Sarker, T.,Talib, M.,Akram, U. (2023). Financing Options for Green and Affordable Housing (GAH): An Exploratory Study of South Asian Economies In: Sustainability (Switzerland), 15, 1 - 20
- Javeed, S.,Latief, R.,Akram, U. (2023). The Effects of Board Capital on Green Innovation to Improve Green Total Factor Productivity In: Sustainability, 15, 1 - 18
- Aktan, M.,Anjam, M.,Zaman, U.,Khwaja, M.,Akram, U. (2023). Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China In: Journal of Marketing for Higher Education, , 1 - 26
- Lavuri, R.,Akram, U. (2023). Role of virtual reality authentic experience on affective responses: moderating role virtual reality attachment In: Journal of Ecotourism, , 1 - 19
- Bilal, M.,Zhang, Y.,Cai, S.,Akram, U.,Luu, N. (2023). Unlocking luxury purchase intentions in China: A study of consumer attitude, perceived value, and the moderating effect of perceived enjoyment In: Acta Psychologica, 240, 1 - 11
- Haris, M.,Yang, Q.,Khokhar, M.,Akram, U. (2023). Exploring the Moderating Role of COVID-19 on the Adaptive Performance and Project Success: Inching towards Energy Transition In: Sustainability, , 1 - 18
- Akram, U.,Lavuri, R.,Ansari, A.,Parida, R.,Junaid, M. (2023). Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions In: Journal of Strategic Marketing, , 1 - 15
- Hameed, I.,Akram, U.,Ashraf, A. (2023). Consumers' usage of mobile payment systems: an application of the innovation resistance and coping theory on the tourism sector In: Kybernetes, , 1 - 23
1 PhD Current Supervisions