STAFF PROFILE
Muhammad Ashfaq
Position:
Research Fellow, Business Innovation
College / Portfolio:
College of Business and Law VN
School / Department:
VNM|The Business School
Email:
muhammad.ashfaq@rmit.edu.vn
Campus:
Saigon South Campus
- Ahmad, B.,Yuan, J.,Akhtar, N.,Ashfaq, M. (2024). Identifying the determinants and consequences of post-recovery satisfaction in B2B customers: a multidimensional justice theory perspective In: Journal of Business and Industrial Marketing, 39, 423 - 437
- Zafar, A.,Shahzad, W.,Ashfaq, M.,Shahzad, K. (2023). Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness In: Technological Forecasting and Social Change, 190, 1 - 13
- Shen, J.,Liang, H.,Zafar, A.,Shahzad, M.,Akram, U.,Ashfaq, M. (2023). Influence by osmosis: Social media green communities and pro-environmental behavior In: Computers in Human Behavior, 143, 1 - 12
- Shahzad, K.,Zhang, Q.,Zafar, A.,Ashfaq, M.,Rehman, S. (2023). The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications In: Journal of Retailing and Consumer Services, 73, 1 - 13
- Shahzad, K.,Zhang, Q.,Ashfaq, M. (2023). Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges In: Journal of Hospitality Marketing and Management, 32, 1025 - 1047