STAFF PROFILE
Dr Lauren Gurrieri
Dr Lauren Gurrieri is an Associate Professor in the School of Economics, Finance and Marketing at RMIT University.
Dr Gurrieri's research examines gender, consumption and the marketplace, with a focus on gendered inequalities in consumer and digital cultures. This includes gendered representations in advertising and social media; body norms and beauty ideals in consumer culture; violence against women and marketing; and the strategies used by women to resist and challenge exclusion and marginalisation in the marketplace.
Her scholarship has been published in a range of leading journals, including Gender, Work & Organisation, Journal of Business Research, Consumption, Markets & Culture and the Journal of Macromarketing. View my Google scholar profile.
Dr Gurrieri is a Board Member of the Consumer Culture Theory Consortium, an Advisory Board Member for GENMAC (Gender, Marketing and Consumer Behaviour) and is an Associate Editor at the Journal of Marketing Management.
She is the recipient of various research and teaching awards and is a regular contributor to the Australian media, particularly regarding issues related to gender, marketing and consumer culture. View my Conversation profile.
She has provided expert advice and invited presentations on gender equality to the Ministerial Council on Women's Equality (Victorian Government), Australian Association of National Advertisers, City of Melbourne and to various health and women's organisations.
- PhD, University of Melbourne
- GradCertLearn&Teach (Higher Education), Swinburne University of Technology
- BCom (Hons), University of Melbourne
- BA, University of Melbourne
- Schuster, L.,Gurrieri, L.,Dootson, P. (2023). Emotions of burden, intensive mothering and COVID-19 vaccine hesitancy In: Critical Public Health, 33, 218 - 229
- Audita, H.,Figueiredo, B.,Gurrieri, L. (2023). The fashion development process for traditional costumes in the contemporary global fashion market In: Journal of Global Fashion Marketing, 14, 108 - 122
- Gurrieri, L.,Finn, F. (2023). Gender transformative advertising pedagogy: promoting gender justice through marketing education In: Journal of Marketing Management, 39, 108 - 133
- Spotswood, F.,Gurrieri, L. (2023). Understanding health inequalities through a practice-oriented ‘capabilities’ perspective. Motherhood and leisure time physical activity In: Sociology of Health and Illness, 45, 423 - 445
- Capes, H.,Gurrieri, L.,MCVEY, L. (2023). Behind the ads: advertising professionals' perspectives on gender equality in the workplace In: Women's Health Victoria Melbourne, Australia
- Spotswood, F.,Gurrieri, L. (2023). “I need to be looking fit to exercise”: teleoaffective misalignment through body evaluation and body projection practices for mothers In: Consumption Markets and Culture, , 1 - 17
- Waitt, G.,Gordon, R.,Harada, T.,Gurrieri, L.,Reith, G.,Cioriari, J. (2023). Towards relational geographies of gambling harm: Orientation, affective atmosphere, and intimacy In: Progress in Human Geography, , 1 - 18
- Gurrieri, L.,Prothero, A.,Bettany, S.,McVey, L. et al., . (2022). In press - Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy In: Gender, Work and Organization, , 1 - 22
- Gurrieri, L.,Cahill, H.,Finn, F.,McVey, L.,Sagheer, S. (2022). Gendered marketing and feminism In: The Routledge Companion to Marketing and Society, Routledge, London, United Kingdom
- Gurrieri, L.,Tuncay Zaye, L.,Coleman, C. (2022). Transformative Advertising Research: Reimagining the Future of Advertising In: Journal of Advertising, 51, 539 - 556
1 PhD Completions4 PhD Current Supervisions and 1 Masters by Research Current Supervisions
- Gender inclusion in PIARC. Funded by: PIARC World Road Assoication from (2023 to 2023)
- In it to win it: An interdisciplinary investigation of sports betting (administered by Queensland University of Technology). Funded by: ARC Discovery Projects 2019 from (2019 to 2022)
- Gender equity in advertising project (administered by Women's Health Victoria). Funded by: Department of Health and Human Services Contract from (2018 to 2019)