Dr Lauren Gurrieri is a Senior Lecturer in the School of Economics, Finance and Marketing at RMIT University
Dr Gurrieri's research examines gender, consumption and the marketplace, with a focus on gendered inequalities in consumer and digital cultures. This includes gendered representations in advertising and social media; body norms and beauty ideals in consumer culture; violence against women and marketing; and the strategies used by women to resist and challenge exclusion and marginalisation in the marketplace.
Her scholarship has been published in a range of leading journals, including Gender, Work & Organisation, Journal of Business Research, Consumption, Markets & Culture and the Journal of Macromarketing. View my Google scholar profile.
Dr Gurrieri is a Board Member of the Consumer Culture Theory Consortium, an Advisory Board Member for GENMAC (Gender, Marketing and Consumer Behaviour) and is an Associate Editor at the Journal of Marketing Management.
She is the recipient of various research and teaching awards and is a regular contributor to the Australian media, particularly regarding issues related to gender, marketing and consumer culture. View my Conversation profile.
She has provided expert advice and invited presentations on gender equality to the Ministerial Council on Women's Equality (Victorian Government), Australian Association of National Advertisers, City of Melbourne and to various health and women's organisations.
- PhD, University of Melbourne
- GradCertLearn&Teach (Higher Education), Swinburne University of Technology
- BCom (Hons), University of Melbourne
- BA, University of Melbourne
- McVey, L.,Tyler, M.,Gurrieri, L. (2022). Putting pornography on the marketing agenda: A radical feminist centring of harm for women's marketplace inequality In: The Routledge Companion to Marketing and Feminism, Routledge, United Kingdom
- Gurrieri, L.,Drenten, J. (2022). Big Brother is monitoring: Feminist surveillance studies and digital consumer culture In: The Routledge Companion to Marketing and Feminism, Routledge, Abington, United Kingdom
- McVey, L.,Tyler, M.,Gurrieri, L. (2022). ‘Care’ as camouflaging capitalism and obscuring harm: The user-generated pornography market and women's inequality In: Women's Studies International Forum, 91, 1 - 12
- Schuster, L.,Gurrieri, L.,Dootson, P. (2022). Emotions of burden, intensive mothering and COVID-19 vaccine hesitancy In: Critical Public Health, , 1 - 13
- Audita, H.,Figueiredo, B.,Gurrieri, L. (2022). The fashion development process for traditional costumes in the contemporary global fashion market In: Journal of Global Fashion Marketing, , 1 - 15
- Gordon, R.,Badejo, A.,Gurrieri, L. (2022). Towards a framework for critical social marketing: what is to be done for emancipation? In: Journal of Marketing Management, , 1 - 29
- Gurrieri, L.,Reid, M. (2022). The Future of the Australasian Marketing Academy: Challenges and Priorities In: Australasian Marketing Journal, 30, 161 - 167
- Gurrieri, L. (2021). Patriarchal marketing and the symbolic annihilation of women In: Journal of Marketing Management, 37, 364 - 370
- Dobscha, S.,Gurrieri, L. (2021). Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey In: Marketing Letters, 32, 341 - 347
- Spry, A.,Figueiredo, B.,Gurrieri, L.,Kemper, J.,Vredenburg, J. (2021). Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm In: Journal of Macromarketing, 41, 531 - 546
1 PhD Completions2 PhD Current Supervisions and 1 Masters by Research Current Supervisions
- In it to win it: An interdisciplinary investigation of sports betting (administered by Queensland University of Technology). Funded by: ARC Discovery Projects 2019 from (2019 to 2022)
- Gender equity in advertising project (administered by Women's Health Victoria). Funded by: Department of Health and Human Services Contract from (2018 to 2019)