STAFF PROFILE
Dr. Phuong Hoang
Position:
Senior Program Manager, Digital Marketing
College / Portfolio:
College of Business and Law VN
School / Department:
VNM|The Business School
Phone:
+842836223649
Email:
phuong.hoangai@rmit.edu.vn
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Dang, D.,Kautz, K.,Hoang, P.,Pittayachawan, S. (2022). Identifying information security opinion leaders in organizations: Insights from the theory of social power bases and social network analysis In: Computers and Security, 112, 1 - 20
- Le, L.,Hoang, P.,Pham, H. (2022). Sharing health information across online platforms: A systematic review In: Health Communication, , 1 - 13
- Nguyen, T.,Hoang, P.,Nkhoma, M.,Antunes, P. (2022). Using Process Stories to Foster Process Flexibility: The Experts’ Viewpoint In: Australasian Journal of Information Systems, 26, 1 - 35
- Vo, T.,Nguyen, L.,Dang, D.,Hoang, P. (2022). Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper In: Proceedings of the European Marketing Academy, 51st , Budapest, Hungary, 24-27 May 2022
- Vo, T.,Dang, D.,Hoang, P.,Nguyen, L. (2022). Value co-destruction in AI-powered mobile applications: analysis of customer reviews In: PACIS 2022 Proceedings, Taipei-Sydney, 5-9 July 2022
- Dang, D.,Hoang, P.,Vo, T.,Kautz, K. (2022). Digital Kaizen: An Approach to Digital Transformation In: Australasian Journal of Information Systems, 26, 1 - 28
- Dang, D.,Nguyen, L.,Hoang, P.,Pittayachawan, S.,Akbari, M.,Nkhoma, M. (2021). Categorizing Young Facebook Users Based on Their Differential Preference of Social Media Heuristics: A Q-Methodology Approach In: Pacific Asia Journal of the Association for Information Systems, 13, 71 - 96
- Dang, D.,Hoang, P.,Vo, T.,Tri, Q. (2021). Digital Kaizen at FPT Software: Principles and Practices for Digital Transformations In: Digitalization Cases Vol. 2, Springer, Switzerland
- Duong, G.,Hoang, P.,Pham, H. (2021). Remote Working Burnout: Empirical Study from TOE and Technostress Model In: The Australasian Conferences on Information Systems 2021, Sydney, Australia, 06/12/2021 - 10/12/2021
- Le, L.,Hoang, P.,Pham, H. (2021). Factors Affecting Prosocial Sharing Health-related Information on Social Media During a Health Crisis In: Proceedings of the Australasian Conferences on Information Systems (ACIS 2021), Sydney, Australia, 6-10 December 2021
Consumer analytics, digital marketing, digital transformation, data analytics in social network, Internet-of-things, financial services, fintech innovations, econometrics and machine-based methods for big data
4 PhD Current Supervisions