STAFF PROFILE
Dr. Phuong Hoang
Position:
Senior Program Manager, Digital Marketing
College / Portfolio:
College of Business and Law VN
School / Department:
VNM|The Business School
Phone:
+842836223649
Email:
phuong.hoangai@rmit.edu.vn
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Nguyen, T.,Pham, N.,Hoang, A.,Do, T.,Fuller, D. (2023). Factors affecting the acceptance of online tax filing and payment system by micro small medium enterprises in Vietnam In: Journal of Asian Public Policy, , 1 - 20
- Dang, D.,Kautz, K.,Hoang, P.,Pittayachawan, S. (2022). Identifying information security opinion leaders in organizations: Insights from the theory of social power bases and social network analysis In: Computers and Security, 112, 1 - 20
- Le, L.,Hoang, P.,Pham, H. (2022). Sharing health information across online platforms: A systematic review In: Health Communication, , 1 - 13
- Nguyen, T.,Hoang, P.,Nkhoma, M.,Antunes, P. (2022). Using Process Stories to Foster Process Flexibility: The Experts’ Viewpoint In: Australasian Journal of Information Systems, 26, 1 - 35
- Vo, T.,Nguyen, L.,Dang, D.,Hoang, P. (2022). Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper In: Proceedings of the European Marketing Academy, 51st , Budapest, Hungary, 24-27 May 2022
- Vo, T.,Dang, D.,Hoang, P.,Nguyen, L. (2022). Value co-destruction in AI-powered mobile applications: analysis of customer reviews In: PACIS 2022 Proceedings, Taipei-Sydney, 5-9 July 2022
- Hoang, P.,Dang, D.,Pham, H.,Nguyen, L.,Vo, T. (2022). Protecting Organizational Information Security at Home During the COVID-19 Pandemic in Vietnam: Exploratory Findings from Technology-Organization-Environment Framework In: Information Systems Research in Vietnam, Springer, Springer Singapore
- Dang, D.,Hoang, P.,Vo, T.,Kautz, K. (2022). Digital Kaizen: An Approach to Digital Transformation In: Australasian Journal of Information Systems, 26, 1 - 28
- Le, L.,Hoang, P.,Pham, H. (2021). Factors Affecting Prosocial Sharing Health-related Information on Social Media During a Health Crisis In: Proceedings of the Australasian Conferences on Information Systems (ACIS 2021), Sydney, Australia, 6-10 December 2021
- Pham, H.,Hoang, P.,Pham, D.,Nguyen Hoang, T.,Minh, N. (2021). Chapter 2: Classrooms Going Digital – Evaluating Online Presence Through Students’ Perception Using Community of Inquiry Framework In: COVID-19 and Education: Learning and Teaching in a Pandemic-Constrained Environment, Informing Science Press, Santa Rosa, United States
Consumer analytics, digital marketing, digital transformation, data analytics in social network, Internet-of-things, financial services, fintech innovations, econometrics and machine-based methods for big data
4 PhD Current Supervisions