Fuming Jiang

Professor Fuming Jiang

Head of Department (Department of Management, International Business and Entrepreneurship)

Details

About

Fuming Jiang is the Professor of International Business and Head of the Department of International Business & Innovation and Entrepreneurship in The School of Management at RMIT University. He has been full Professor of International Business since 2011 and held various leadership roles including Head of School, Deputy Head of School, School Research Director, Discipline Lead, and MIB Program Director at Curtin University. Prior to these roles, he held positions as Associate Professor of Strategy (International Business), Associate Director of Centre for Asian Business and Chair of Research Committee at the International Graduate School of Business, University of South Australia. During six years of his academic career at the ANU College of Business and Economics, The Australian National University, he held the posts of Deputy Head of School, Chair of Education Committee, Discipline Convener of International Business, and Lecturer and Senior Lecturer in International Business, etc. Born in China, he worked as a Pharmacist at the People's Hospital of Jiangsu Province in China specializing in Traditional Chinese Medicine.

Professor Jiang earned a Ph.D. in International Business/Strategic Management in 2002. His PhD thesis examined foreign direct investment (FDI) entry strategies of multinational pharmaceutical enterprises into China. His research has since focused on FDI decisions and strategies of multinational enterprises (MNEs) operating in and from China. His research work has appeared in leading international business/management journals such as Journal of International Business Studies (JIBS), Journal of World Business, Management International Review, International Business Review, and Journal of International Management, among others.

Professor Jiang's most significant contributions to the theoretical development and extensions aligned with three literature bodies in the field of FDI and MNEs including liability of localness, FDI entry mode decision, and knowledge acquisition from international joint ventures (IJVs).

He is among the pioneering researchers who introduced and developed the Liability of Localness (LOL) perspective related MNE theory (Jiang & Stening, 2013; Perez-Batres & Eden, 2008; Un, 2016). LOL, as a parallel perspective of the Liability of Foreignness (Hymer, 1960/1976; Nachum, 2003; Zaheer, 1995) that has been a building block of MNE theories since 1960's, may challenge the fundamental assumptions of MNE theories and provide alternative explanations to the natural of competition and cooperation between MNEs and local indigenous firms, and thus, the MNE theories.

He has been a major contributor to the literature on understanding how state-ownership may affect FID entry mode choices of MNEs (Cui & Jiang 2009, 2010, 2012) and how the global mindset, a critical aspect of micro-foundation perspective, of decision-makers of MNEs may affect how the decision-makers process available information and reach at their FDI decisions (Jiang, Ananthram, & Li, 2018; Jiang, et al., 2021).

His most recent work published in JIBS (Jiang, Liu, & Li, 2023) develops a "Three-Dimensional Attachment" framework, i.e., "interpersonal attachment, interorganizational attachment, and person-organizational attachment", which offers us with an effective framework to understand the nature of the relationships, commitments, and exchanges among the individual boundary spanners, MNE subsidiaries, and MNE headquarters.

According to a study published by Emerald Group Publishing Limited (Quer, et al., 2014; dx.doi.org/10.1108/S1745-886220140000009018), Fuming Jiang was ranked No. 1 in the world for empirical research on Chinese outward FDI and Chinese MNEs published in high impacting international business and management journals during 2002 – 2012. His co-authored JIBS paper (Cui and Jiang, 2012; doi.org/10.1057/jibs.2012.1) entitled “State ownership effect on firms’ FDI ownership decisions under institutional pressure: A study of Chinese outward-investing firms” was the most cited paper adjusted by the year of publication as reported by a recent study published in JIBS (Sun, et al., 2021; doi.org/10.1057/s41267-021-00438-x). His most recent JIBS paper (Jiang, et al., 2022; https://rdcu.be/cI9Fs) that proposed a “Three-Dimensional Attachment” framework explaining reverse knowledge transfer to parent firms is an important advancement to the international joint venture and knowledge transfer literature.

Fuming is an Associate Editor of the Journal of Business Research. He serves on the Editorial Review Boards of Journal of International Business Studies, Journal of Management Studies, Journal of World Business, Management International Review, and Asia Pacific Journal of Management.

Research fields

  • 350706 International business
  • 350799 Strategy, management and organisational behaviour not elsewhere classified

Academic positions

  • Professor of International Business and Head of Department
  • RMIT University
  • School of Management
  • , Australia
  • 12 Sep 2021 – Present
  • Head of School
  • Curtin University
  • School of Management
  • , Australia
  • 1 Aug 2015 – 31 Oct 2018
  • Professor of International Business
  • Curtin University
  • School of Management
  • , Auustralia
  • 1 Jul 2011 – 30 Sep 2021
  • Deputy Head of School
  • Curtin University
  • School of Management
  • , Australia
  • 4 Oct 2011 – 31 Mar 2014
  • Associate Professor of Strategy
  • University of South Australia
  • International Graduate School of Business
  • , Australia
  • 1 Dec 2009 – 30 Jun 2011
  • Deputy Head of School
  • The Australian National University
  • School of Management, Marketing, and International Buisness
  • , Australia
  • 1 Jan 2009 – 15 Dec 2009
  • Senior Lecturer in International Business
  • The Australian National University
  • School of Management, Marketing, and International Business
  • , Australia
  • 1 Jan 2007 – 15 Dec 2009
  • Lecturer in International Business
  • The Australian National University
  • School of Management, Marketing, and International Business
  • , Australia
  • 2 Feb 2004 – 31 Dec 2006
  • Lecturer in Marketing
  • Charles Sturt University
  • School of Business
  • Bathurst, Australia
  • 8 Jul 2002 – 28 Jan 2004

Supervisor projects

  • Examination of strategic insight from FPI to FDI of Chinese firms
  • 22 Mar 2022
  • CSR Intent, CSR Strategies, and Their Effect on Multinational Mining Firms’ CSR Performance in Africa
  • 1 Feb 2022
  • A Strategy Quadripod Perspective of Chinese Firms International Competitiveness
  • 20 Jan 2022
  • China’s Political Risk Management Policy Development for Investment in Belt and Road Countries: A Content Analysis and Theoretical Examination
  • 13 Jan 2022

Teaching interests

Over the past two decades, I have taught more than fifteen subjects across various disciplines, including international business, Asian business, organizational behaviour, marketing, strategy and sustainability, and entrepreneurship at both undergraduate and graduate levels in eight Australian universities. I have taught Executive MBAs in both English and Chinese Mandarin. I developed and taught Advanced Quantitative Research Methods for PhD and honors programs.

Research interests

Fuming Jiang has focused on the theoretical and practical insights of various aspects of strategic FDI and multinational enterprises (MNEs) into and from China, and their impact on host-country firms, and society. Specifically, I have examined the research issues from two interrelated angles: (1) a “techno-economic perspective” looks into the effect of a firm’s external and internal conditions and the firm’s decision and strategies. (2) a “micro-foundation perspective” that investigates how managers notice and interpret a firm’s external and internal conditions and arrive at their decisions for firms.

Specific research topics or issues may include:
FDI entry mode decision; FDI location choice; Headquarters-subsidiary relationship; Global mindset and MNE strategy; Liability of localness and liability of foreignness; Knowledge transfer and acquisition in MNEs.

Professor Jiang is currently supervising several PhD candidates and is available to supervise new PhD students.
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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.