STAFF PROFILE
Dr. Long Nguyen
Position:
Senior Lecturer, Bachelor of Professional Communication
College / Portfolio:
Design and Social Context VN
School / Department:
VNM|School of Communication & Design
Phone:
+842836223695
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Duong, H.,Nguyen, L.,McFarlane, S.,Nguyen, H.,Nguyen, K. (2023). Preventing the COVID-19 Outbreak in Vietnam: Social Media Campaign Exposure and the Role of Interpersonal Communication In: Health Communication, 38, 394 - 401
- Withanage, C.,Nayak, R.,Nguyen, L. (2022). Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka In: Journal of Marketing for Higher Education, 32, 179 - 196
- Nayak, R.,Nguyen, L.,Nguyen, T.,Gaimster, J.,Morris, R.,Majo, G. (2022). Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises In: Journal of Fashion Marketing and Management, 26, 307 - 327
- Perera, C.,Nayak, R.,Nguyen, L. (2022). The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries In: Journal of Marketing Communications, , 1 - 26
- Vo, T.,Nguyen, L.,Dang, D.,Hoang, P. (2022). Effects of authenticity on customer retention of AI-powered branded app: A conceptual paper In: Proceedings of the European Marketing Academy, 51st , Budapest, Hungary, 24-27 May 2022
- Vo, T.,Dang, D.,Hoang, P.,Nguyen, L. (2022). Value co-destruction in AI-powered mobile applications: analysis of customer reviews In: PACIS 2022 Proceedings, Taipei-Sydney, 5-9 July 2022
- Perera, C.,Nayak, R.,Nguyen, L. (2022). Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka, Springer Nature Singapore, Gateway East, Singapore
- Duong, H.,Nguyen, H.,McFarlane, S.,Nguyen, L. (2021). Risk perception and COVID-19 preventive behaviors: application of the integrative model of behavioral prediction In: Social Science Journal, , 1 - 15
- Nguyen, L.,Lu, V.,Conduit, J.,Tran, T.,Scholz, B. (2021). Driving enrolment intention through social media engagement: a study of Vietnamese prospective students In: Higher Education Research and Development, 40, 1040 - 1055
- Nguyen, L.,Nguyen, P.,Nguyen, T.,Nguyen, K. (2021). Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels In: Journal of Hospitality and Tourism Management, 48, 88 - 98
- An experimental study of incentives and prizes in guilt and shame cultures. Funded by: LUMSA University from (2018 to 2018)
1 PhD Completions4 PhD Current Supervisions
Social Media, Online Community, Customer Engagement, Customer Collective Empowerment, Community Norms, Perceived Fairness, Dynamic Pricing, Internal Branding, Internal Marketing