STAFF PROFILE
Dr. Long Nguyen
Position:
Interim Associate Program Manager, Public Relations
College / Portfolio:
Design and Social Context VN
School / Department:
VNM|School of Communication & Design
Phone:
+842836223695
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Nguyen, L.,Nguyen, C. (2024). Vietnam Digital Music Landscape 2024 In: RMIT Vietnam Ho Chi Minh City, Vietnam
- Nguyen, L.,Nguyen, C.,Le, L.,Dang, D.,Hoang, P.,Nayak, R. (2024). Digital Transformation and Gender Representation: A Study of Service Advertisements in Vietnam In: Information Systems Research in Vietnam, Volume 2, Springer, Gateway East, Singapore
- Perera, C.,Nguyen, L.,Nayak, R. (2023). Brand engagement on social media and its impact on brand equity in higher education: Integrating the social identity perspective In: International Journal of Educational Management, , 1 - 25
- Vo, D.,Nguyen, L.,Tran, T.,Nayak, R. (2023). To fight or not to fight for gender equality: the practices and challenges for gender presentation in Vietnamese advertising In: Media Asia, , 1 - 21
- Nguyen, K.,Nguyen, P.,Nguyen, L.,Nayak, R.,Nguyen, T. (2023). The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong In: PLOS ONE, 18, 1 - 18
- Vo, T.,Nguyen, M.,Nguyen, L.,Nguyen, T.,Dang, D.,Hoang, P. (2023). Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature In: Journal of Research in Interactive Marketing, , 1 - 22
- Nguyen, M.,Nguyen, L.,Pham, H. (2023). An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market In: Asia Pacific Journal of Marketing and Logistics, , 1 - 26
- Cleveland, D.,Long, N.,Chi, N. (2023). Integrating sustainability in higher education curricula: A transformative approach towards marketing education and brand social responsibility In: The proceedings of the 2023 ASCILITE Conference: People, Partnerships and Pedagogies, Christchurch, New Zealand, 03/12/2023-06/12/2023
- Nguyen, L.,Tran, T.,Nguyen, C. (2023). Vietnam Digital Landscape 2023 In: RMIT Vietnam - Adtima Ho Chi Minh City, VIetnam
- Nguyen, T.,McClelland, R.,Hoang, P.,Dang, D.,Pham, N.,Schrage, B.,Nguyen, L. (2023). Enhancing Digital Competence: Impacts and Policy Implications from a study in Vietnam In: RMIT Vietnam, College of Business and Law and The Business School (RMIT Vietnam) Hanoi, Vietnam
- Media needstates in Vietnam: A longitudinal study. Funded by: Media Needstates in Vietnam from (2023 to 2023)
- An experimental study of incentives and prizes in guilt and shame cultures. Funded by: LUMSA University from (2018 to 2018)
2 PhD Completions4 PhD Current Supervisions
Social Media, Online Community, Customer Engagement, Customer Collective Empowerment, Community Norms, Perceived Fairness, Dynamic Pricing, Internal Branding, Internal Marketing