Dr. Daniel Rayne
Details
-
College: Economics Finance & Marketing
-
Department: Economics Finance & Marketing
-
Campus: City Campus Australia
-
daniel.rayne@rmit.edu.au
-
ORCID: 0000-0001-7572-6445
-
LinkedIn
Open to
- Masters Research or PhD student supervision
- Media enquiries
About
After a robust marketing career developed through various well-recognised organisations, Daniel shaped his career trajectory to pursue a passion for academia. This was driven by a commitment to making an impact on students, colleagues and broader society through shared knowledge. Daniel is committed to generating a teaching environment that is inclusive, dynamic and innovative to help students achieve their learning objectives, and advancing research that addresses contemporary social issues.
Supervisor projects
- An understanding of how social media influencers in influencer marketing impact luxury consumption
- 15 Dec 2022
- Drivers and Barriers in Buying Refurbished Consumer Electronics: The Role of Marketing Communication
- 15 Dec 2022
- Understanding the Role of Mobile Marketing on Consumption Behaviour in Saudi Arabia
- 17 Oct 2022
- Understanding marketing strategies of livestream shopping in Australia
- 17 Oct 2022
Teaching interests
Supervisor interest areas:
Marketing and the circular economy
Digital markets and consumption
CSR in professional sports
Research interests
Daniel's scholarly pursuits are centred around social impact, innovation and application. Specifically, Daniel is a consumer-based researcher and his work foccuses on consumer reactions to CSR, particualrly in professional sports organisations, tech adoption, circular economy and digital markets such as livestreaming. Daniel has published work in the International Journal of Sports Marketing and Sponsorship, Journal of Consumer Behaviour, Journal of Strategic Marketing, Journal of Marketing Management and Journal of Business Research.
Research key words:
marketing, corporate social responsbility, brand activism, social partnerships, SDGs, tech adoption
