STAFF PROFILE
Vinh Truong
Position:
Lecturer, IT
College / Portfolio:
STEM College VN
School / Department:
VNM|School of Science,Engineering & Tech
Campus:
Saigon South Campus
Contact me about:
Research supervision
- Truong, V. (2023). Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors In: Journal of Marketing Analytics, , 1 - 19
- Truong, V. (2022). Natural Language Processing in Advertising – A Systematic Literature Review In: 2022 5th Asia Conference on Machine Learning and Computing (ACMLC), Bangkok, Thailand, 28-30 December, 2022
- Truong, V.,Nkhoma, M.,Pansuwong, W. (2020). Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors In: Proceedings of the 3rd International Conference on Computers in Management and Business (ICCMB 2020), Tokyo Japan, 31 - 2 February 2020
- Truong, V. (2020). Moderating the app publishers-controlled effects In: Proceedings of the 24th Pacific Asia Conference on Information Systems: Information Systems for the Future, Dubai, UAE, 20/06/2020-24/06/2020
- Truong, V.,Nkhoma, M.,Pansuwong, W. (2019). An Integrated Effectiveness Framework of Mobile In-App Advertising In: Australasian Journal of Information Systems, 23, 1 - 51