Whether professionals work as freelancers for multiple clients or remotely for a single employer, flexible working environments are increasingly popular. According to the Freelancing in Australia study conducted by communications firm Edelman, more than 4 million Australians freelanced in 2015 – and most of them were happy doing so. Fifty-eight per cent of freelancers said they wouldn't return to traditional employment, no matter the financial incentive.
It’s not only freelancers who are happy with their situation; employers, too, are taking full advantage of the gig economy. The Future of Jobs Report found ‘businesses are set to expand their use of contractors doing task-specialised work, with many respondents highlighting their intention to engage workers in a more flexible manner, utilising remote staffing beyond physical offices’.
In turn, project managers may have a smaller team of employed or fixed-contract professionals working alongside remote freelancers, hired for their specific skill sets and experience. This presents project managers with opportunities to build strong, diverse and capable project teams. Conversely, it also introduces new challenges.
Research conducted by Dr. Penny Pullan for the Project Management Institute studied the challenges remote teams face. Individuals working in and leading virtual teams have to overcome obstacles such as missing out on the nuances of a conversation, working across time zones and cultures, and building trust within the team. However, the biggest challenge cited was engaging remote workers.
The same survey also revealed possible solutions to these challenges. The main suggestion, ironically, was meeting face to face – if not regularly, then at the start of a project or periodically throughout the year. Other suggestions to help build a cohesive and aligned virtual team included:
- Prioritising regular, clear communication
- Clearly defining roles and responsibilities
- Having a shared vision and a sense of purpose within the team
Kanban workflow management tools, which allow project managers to allocate tasks and track individual progress, will also continue to be important when working with virtual teams. An increasingly popular Agile approach, Kanban project management aims to make processes (workflows) and project teams more efficient by breaking down large goals into small, actionable tasks. This allows teams to do more in less time by bypassing unnecessary work and workflow bottlenecks and making process improvements along the way. The visual nature of Kanban allows project managers and team members to see tasks in progress, top priorities, due dates, etc., making this an ideal tool for virtual teams.
Dr Pullan suggests the following tips for project managers leading virtual teams: