Seasons of Birth
Have you ever noticed more birthdays at certain times of the year? Perhaps you recall when you were surprised by lots of birthday invitations or remember being peppered by your favourite social media platform to send birthday messages in a particular month. This phenomenon isn’t random - there is an annual pattern in birth rates.
Engaging Generation Z: Overcoming Barriers and Building a Sustainable Blood Donor Base for Lifeblood
The Australian Red Cross Lifeblood aims to address a critical challenge in sustaining a volunteer donor base by understanding the motivations and barriers that influence blood donation. While existing research identifies factors like attitudes, perceived behavioural control, and donation anxiety as predictors of donor intentions, these studies largely overlook the 18–30-year-old cohort—a group with beliefs and behaviours distinct from older donors.
Does tracking your employees actually make them more productive?
Should employers prioritise efficiency at all costs? It might seem like a good idea. More processes than ever before can now be automated with robotics, artificial intelligence and other technology.
Gen Z supports sustainability – and fuels ultra-fast fashion. How does that work?
Generation Z has been called “the sustainability generation”. Born between 1997 and 2013, 58% of this consumer cohort seek to buy products that are sourced sustainably. Australian Gen Zs say they are willing to pay more for brands that have a positive impact on society.