New e-commerce course to help retailers meet surging demand for online shopping

New e-commerce course to help retailers meet surging demand for online shopping

A new, industry-designed short course will provide students with the tools they need to integrate a robust e-commerce business model into their organisation.

RMIT Online has partnered with some of Australia’s leading retail brands, including THE ICONIC, Officeworks and Koala Furniture, global innovation consultancy R/GA and sizing technology company Tec.Fit, to develop the six-week course in E-commerce Strategy and Experience, due to commence in October.

E-commerce Strategy and Experience, due to commence in October. The new e-commerce Strategy and Experience will commence in October through RMIT Online

Data from Australia Post shows the COVID-19 pandemic has accelerated the demand for e-commerce in Australia by 91%. E-commerce now makes up 14.1% of global retail sales and is expected to rise to 22% by 2023, according to research from Shopify, resulting in increased demand for experts in the sector.

The course will guide students through the e-commerce value chain to identify competitive advantages and business opportunities, drawing on best practices from some of Australia’s largest online retailers.

Students will learn how to generate revenue in a world of ‘connected commerce’ and develop a strategy and roadmap that consider customer experience and both front and back of house operations.

RMIT Online CEO Helen Souness said the global pandemic had thrown a spotlight on both the importance and the potential of online retail, and many businesses were fast-tracking their omni-channel offering to meet customer demand.

“While the pandemic has accelerated the rate at which e-commerce has grown, online has always been an inevitable part of the future of retail, she said.

“The launch of the new e-commerce course is a great way for retailers to stay one step ahead, preparing them for success in a new retail landscape.”

David Pisker, General Manager, Customer Experience and E-commerce at Officeworks said that e-commerce had played a critical role for the retail sector, even more so as businesses navigate the post-COVID-19 marketplace.

“Officeworks has been pursuing a successful every-channel strategy for a number of years but the disruption that COVID-19 has caused has accelerated the flight to digital.

“To continue our growth, we have had to adapt quickly and we believe this course can help others navigate starting, running and growing their ecommerce businesses and ideas in an ever-changing environment.”

RMIT Online’s E-commerce Strategy and Experience short course costs $1200 and will run for six weeks, commencing in October. Graduates will receive a credential from RMIT University.

 

Story: Karen Phelan

26 August 2020

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26 August 2020

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